Vera Bradley Inc. (VRA)

Riya RaavicharlaCharles Ro

Background● Founded by Patricia R. Miller and Barbara

Bradley Baekgaard after noticing a lack of feminine-looking luggage

● Headquarters is located in Fort Wayne, Indiana● Has a reputation as a leader in the gift industry● Employs 2300 people directly and many more

through subcontracting● 2012 fiscal sales were $461 million● Vera Bradley is an internationally recognized

brand

What they do?•Vera Bradley designs, manufactures and markets a distinctive line of superior quality handbags, travel items, stationery and accessories that convey the Vera Bradley image and unique lifestyle.•The company combines smart product designs with distinctive and colorful fabrics and trims•Vera Bradley has a loyal following of customers who appreciate the function and quality of bags and luggage.

Recent News•Vera Bradley Names Robert Wallstrom Chief Executive Officer (November 5, 2013)•Vera Bradley Disney Collection is available at Disney stores (September 21, 2013)•Vera Bradley to Expand and Add Jobs (August 2, 2013)•20th Annual Vera Bradley Foundation Classic raises record amount for Breast Cancer Research (June 3, 2013)•Vera Bradley Baby Collection Available (March 14, 2013)•Vera Bradley To Grace 'The Stage' At Isetan Shinjuku, Tokyo (Aug 14, 2012)•Vera Bradley Cell Phone Cases Available at Verizon Stores and Online at verizonwireless.com (June 1, 2012)•Vera Bradley To Be Available At Von Maur (June 1, 2012)

TechnicalsPrice: 23.9052-week: 17.27 - 27.15Market Cap: 964.38MP/E: 14.31Div/Yield: (N/A)EPS: 1.65Shares: 40.61MBeta: 1.32Institutional Ownership: 80%

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FinancialsSecond Quarter Results Released - September 11, 2013 Increased 1.9% to $125.4 millionDirect net revenues increased 14.2%

Competitors● Coach, Inc.

● Michael Kors

● Macy's, Inc.

Competitors

Reasons to Buy

● Next Earnings report releasing on - December 11, 2013

● Growth expected● Appeals to more consumers as competitors

provide higher priced goods● Growing in size compared to its competitors● New stores continue to open, Robert Wallstrom ● 45% increase of people visiting the website

http://www.nasdaq.com/press-release/vera-bradley-announces-fiscal-2014-second-quarter-financial-results-20130911-01016http://www.nasdaq.com/symbol/vra/recommendationshttps://www.google.com/finance?q=vra&ei=PiWiUoDPOdO60AH3fQhttp://www.fool.com/quote/NASDAQ/vera-bradley-inc/VRA/analyst-ratings?source=iqpfolmu0000001&lidx=1http://www.nasdaq.com/earnings/report/vrahttp://www.verabradley.com