VENUS FILM SEASON

DCM.CO.UK

CONTENTS

1. GILLETTE FILM SEASON

2. THE SCREENINGS

3. ONLINE & MAGAZINE

AMPLIFICATION

4. THE FILMS

5. ADDITIONAL AMPLIFICATION

6. RESULTS

The season brought back some of cinema’s 'closest' moments to the big screen.

Over the course of five weeks Venus brought five classic female films that included Dirty Dancing and Grease back to the big screen.

The season combined other media channels and additional competition elements to drive awareness and interaction with the brand and the film season.

GILLETTE VENUS

TOP LINE

GILLETTE VENUS

SCREENING PARAMETERS

The screenings took place across 15 Picturehouse sites, 5 screenings, which delivered a total of 75 sessions.

Each screening was accompanied with 8 minutes of solus on-screen Gillette Venus ad content and a 40” spot across all Picturehouse screenings.

In addition Gillette Venus had presence in the Picturehouse members magazine and on the opening page of the Picturehouse newsletter each week for the duration of the season.

ONLINE PRESENCE & MAGAZINE AMPLIFICATION

CINEMA: THE ULTIMATE BRAND EXPERIENCE

GILLETTE VENUS FILM SEASON

CINEMA: THE ULTIMATE BRAND EXPERIENCE

DIRTY DANCING

29th JUNE

BREAKFAST AT TIFFANY’S

6th JULY

GREASE

13th JULY

THE NOTEBOOK

20th JULY

PRETTY WOMAN

27th JULY

DCM worked in conjunction with Bauer to create bespoke tie-ins to heighten awareness of the film season.

Targeting female focussed magazines that included Heat, Closer & More magazine the use of advertorials gave readers the chance to win tickets.

In addition DCM teamed up with Kiss Radio which ran on-air competitions to win tickets.

GILLETTE VENUS

ADDITIONAL AMPLIFICATIONS

75 sessions

Delivery of 14,316 admissions

Average attendance of 42% per screening

GILLETTE VENUS

RESULTS

THANK YOU

DCM.CO.UK