venntive webinar presentation-high roi email marketing v4
TRANSCRIPT
Highly functional.
Insanely sexy.
Get closer to your
customers.
Get in. Venntive.
Winning with High ROI
Email Marketing
Lydia Sugarman
CEO and Founder
Venntive
Larry Fournier
Chief Marketing Officer
Venntive
© 2012 Venntive Corporation. All rights reserved.2
Webinar Agenda
It’s Informative, It’s Only
an Hour and It’s Free!
Where Can You
Find this Kind
of Fun?
© 2012 Venntive Corporation. All rights reserved.
About Venntive: The Company
Complete, Integrated,
Easy-to-Use
Relationship
Management
Platform.
Just Try Us!
© 2012 Venntive Corporation. All rights reserved.4
Why Email Marketing?
In 2012 The DMA
Estimates that Email
ROI will be Nearly 40%
Generating $70 Billion
in Sales.
Are You IN?
© 2012 Venntive Corporation. All rights reserved.5
A Few Words About SPAM!
SPAM Risks Include
Loss of Clients and
Tarnished Reputation.
Don’t Risk It!
© 2012 Venntive Corporation. All rights reserved.6
Building an Opt-in Email List
Building an Opt-in List is an
Ongoing Marketing
Campaign.
Simplify, Simplify,
Simplify!
© 2012 Venntive Corporation. All rights reserved.7
List Segmentation: Reaching the Right Audience
Segmentation Increases
Conversions, Reduces
Opt-outs and
Encourages Message
Forwarding.
Personalize.
© 2012 Venntive Corporation. All rights reserved.8
Email Marketing Basics
Email Marketing Is Not a
One-size-fits-all
Approach.
Act
Accordingly!
© 2012 Venntive Corporation. All rights reserved.9
Newsletters
Email Marketing Basics – Examples of Programs
© 2012 Venntive Corporation. All rights reserved.10
Email Marketing Basics
Build Your
Business
with Email.
Go
With
It…
© 2012 Venntive Corporation. All rights reserved.11
Email Design Considerations
Email Design is Critical
to Deliverability, Click-
through and
Conversion Rates.
Your Call-to-
Action!
© 2012 Venntive Corporation. All rights reserved.12
The Importance of Testing
Test. Test and More
Testing.
SPAM Filters
are Not Your
Friends!
© 2012 Venntive Corporation. All rights reserved.13
The Importance of Testing
Continual Changes and
Adjustments are
Needed to Optimize
Your Email
Effectiveness.
Never Settle!
© 2012 Venntive Corporation. All rights reserved.14
Incorporating Social Media into Your Campaigns
Leverage Social
Media to Reinforce
Email Campaigns!
Socialize
Now.
© 2012 Venntive Corporation. All rights reserved.15
Measuring Results
Track Behavior from Clicks
to Conversions for
Campaign Refinement.
Continually
Improve
Success.
© 2012 Venntive Corporation. All rights reserved.16
Measuring Results
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Click-through rate
Open rate
Delivery rate
Clicks per link
Clicks per email
Post-click conversion rate
Response by list segment
Revenue per email
Social sharing rate
Email marketing metrics tracked by % of organizations tracking them
Source: Marketing Sherpa Email Marketing Benchmark Survey
© 2012 Venntive Corporation. All rights reserved.17
Summary and Checklist
Well Worth Your Time to Use and Perfect.
Avoid SPAM. Never Buy a List.
Building a Solid Opt-in List is a Constant
Marketing Campaign.
Simplify Your Opt-in Registration Form.
Use Segmentation to Target & Personalize.
Test to Optimize Results/Avoid SPAM Filters.
Leverage Social Media in Campaigns.
© 2012 Venntive Corporation. All rights reserved.18
Questions
© 2012 Venntive Corporation. All rights reserved.19
For More Information
Larry Fournier, Chief Marketing Officer
Venntive
508-341-3220
Lydia Sugraman, CEO & Founder
Venntive
415-324-5825
© 2012 Venntive Corporation. All rights reserved.20
A Complete Platform for Relationship Management
marketing automation + sales contact management +
social media marketing!
http://www.Venntive.com
Thank You!