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SPONSORED SECTION | aPRIl 2012 S1

Gift andLoyaltyPrograms

Purchase Patterns for Better Communication

Mobile Apps Help Track Consumers

Bulk Gift Cards Appeal to Large Groups

SmartChainVendor Resources

Trends

New Products

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Mobile phones a tool to bring back old customers and find new ones

Gift, loyalty, and rewards programs are changing rapidly as restaurants and other retailers continue to play catch-up with, or try to get in front of, the latest communications technology. Ubiquitous smartphones and other handheld devices are as much a part of daily life as a wallet or purse, and most of us, especially the younger generation, simply wouldn’t leave home without them.

Mobile phones are morphing into a kind of Swiss Army knife, containing inner tools for an array of uses that can be summoned as needed and then tucked away. For retailers, handheld devices are increasingly used at point-of-sale systems to pay for items. In addition, a grow-ing number of consumers prefer communicat-ing with each other, and their favorite retail-ers, through text messages and e-mails. Savvy retailers will respond in kind.

Paper loyalty cards are now as uncom-mon as rotary phones. Plastic loyalty cards, some with magnetic stripes, replaced them, but they are cumbersome and difficult to manage and are fast going the way of the floppy disk. Many consumers discard loyalty cards when their wallet or purse bulges with a variety of retailer offer-ings, rendering the whole process useless. Printed coupons can be lost or damaged, and the number of consumers who get them from newspapers or through the mail is fall-ing as these means of delivery decline in impor-tance or relevance.

Restaurant sales are trending upward in the past year as the industry pulls out of the recession, says Ron Blake, CEO of Rewards Network, a marketing program specializing in restaurants. While many consumers traded down during the recession to get better value, the restaurant industry has shown amazing resilience over the past 10 or 15 years. As times improve, customers are returning to their favor-ite restaurants, and it’s up to operators to wel-come them back.

“The typical restaurant loses about 5 or 6 per-cent of their customers every year,” Blake says.

“Those are the ones they need to keep, and that is growing in importance.”

It was during the economic downturn that restaurant owners developed a newfound appre-ciation of the regular customer. Today, Blake

says, restaurant owners would be better served by bringing back those regular customers instead of implementing marketing efforts to entice them from someone else.

Rewards Network is a results-driven, mea-surable marketing program that helps its restau-rant clients build a customer base with insights and marketing strategies. The company offers its

users a variety of award programs based on their dining preferences and encourages

their diners, through incentives, to return frequently. Rewards Network has 10,500 restaurant members rang-ing from fine dining to quick service and everything in between in both major and secondary markets, Blake says.

Restaurant owners can lose sight of the bigger picture. Couponing, two-for-one offers, or deep discounting can cre-ate a double whammy for operators. Profit margins are cut razor thin with these offers, or menu items are sometimes sold at a loss in hopes of recouping the profit on addi-tional items, and customers can become addicted to the low cost. This might cause them to abandon the brand and go elsewhere

when prices go back to normal. This is the exact opposite effect desired. Keeping custom-ers loyal by simply rewarding them will ensure they return again and again.

Regardless of the tactic, the ability to measure results continues to be a critical success factor. As margins are compressed from the increase in both fixed and variable costs for operators, every reve-nue dollar becomes important. Reward and loyalty programs need to have the ability to measure their effect on generating customers.

Rewards Network’s program offers restau-rants the ability to build a loyal base of new and repeat customers. Its digital platform allows Rewards Network to target consumers based on actual dining behavior and provides the capabil-ity to measure results in driving both new and repeat diners to clients.

Additionally, it provides restaurants with financial performance data, individual diner feedback, and the opportunity to create open dia-logues with their customers. Through survey responses, restaurants receive specific customer insights: who came in to dine, where they came from, how many times they visited, how much they spent, and what they thought about their experience. These are valuable sources of infor-mation restaurants can use to make informed business decisions.

For its dining members, Rewards Network provides the ultimate reward of choice. Members can choose what award they would like for dining at participating restaurants.

Other forms of gift and loyalty offerings are

Calling All Customers

SmartChain Gift and Loyalty Programs

Many consumers discard loyalty cards when their wallet or purse bulges with a variety of retailer offerings.

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also trending down, Blake says. Gift cards are noticeably on the decline, especially during the past holiday season. Gift cards are impacted by restaurant closings, and there are also issues with expiration dates and limited acceptance that can confuse or even anger customers. In addition, reporting requirements vary according to state laws, and in some cases the unused balance of gift cards can incur a tax liability for its issuer.

Frequency cards are gaining in popularity but are not proven to change consumer behavior; they award for purchase but do not create consumer loyalty. Consumers might present a frequency card as an added benefit to their planned purchase, but they do not decide to dine somewhere to get an extra “punch” on their card. The implementation and tracking of this device can also be difficult.

Mobile loyalty and reward programs based on text messages, e-mail, and smartphone devices are the wave of the future, Blake says. Both indepen-dent restaurants and large chains are moving their Loyalty and Rewards program to these methods.

“Consumers are connected 24/7 and they are talking to each other via text, social, boards, blogs, and so on,” he says. “Connecting with them is the key to sustaining a loyalty program, and opera-tors need to be willing to live in the virtual world with them. Open the dialogue and let them in to your business outside the four walls. An increasing number of consumers prefer to communicate that way and it will continue to soar. You need to play in that space or you can ignore it at your own risk.”

There are a few caveats for mobile marketers.


incentivize customers through their mobile phone at any time. Customers can also locate area retail-ers who participate in the Paycloud program.

To ensure security, Paycloud uses Zoosh tech-nology, which doesn’t require an NFC chip, to encrypt a unique and perishable ID for each transaction.

SparkBase has been helping small to medium-sized merchants for eight years. Getting traction in gift and loyalty programs can be a challenge due to their size and convincing consumers to carry yet another card in their already crowded wallet, pocketbook, or key chains. Paycloud eliminates that and also speeds the enrollment process to save the merchant time and money.

“These enrollment and card-carrying processes can be a barrier to entry for many consumers and their favorite retailers,” says Doug Hardman, CEO of SparkBase. “Previous loyalty programs are too big and bulky for the consumer and difficult to manage for retailers. Nobody wins.”

In addition, Hardman says, the needs of each business can be different depending on what they are selling. A bakery would offer dif-ferent rewards and incentives than a pizza pur-veyor or sandwich shop. SparkBase uses its exist-ing knowledge of each business, its location, and menu base to tailor a loyalty program specifically for them.

Paycloud launched in the summer of 2011 and is available at a variety of restaurants and other retailers in the Cleveland and Chicago area but is expanding nationally. SC

Who doesn’t dread the influx of unwanted e-mails, solicitations, and other spam that most of us have to purge each morning? The potential danger in mobile marketing is information overload and bombarding the busy consumer with communications. The key to successful customer rewarding is to distinguish your brand and make the offer special.

“Get the right message at the right time to the right consumer,” Blake says.

For that right consumer, mobile messaging and marketing can be welcomed. Younger users enjoy the feeling of being constantly connected with family, friends, and their favorite brands or retailers. Smaller merchants can also take advan-tage of this technology.

Staying with the smartphone theme, Paycloud is a mobile wallet application offered by SparkBase, a Cleveland-based company that provides software to process gift and loy-alty programs for small to medium-sized retail-ers. Paycloud can extend a retailer’s gift and loy-alty program to more than 50 million smartphone users, and it’s the only mobile wallet application that works with existing terminals.

Paycloud is a free app for Android and iPhone users. Through the smartphone and a low-cost sen-sor, Paycloud instantly syncs with a merchant’s existing gift and loyalty programs. After down-loading, consumers can instantly view and join the gift and loyalty program of their merchant of choice, allowing them to access coupons, dis-counts, and deals with one touch and track their rewards in real-time. Merchants can reward and

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Relevant communication based on purchasing patterns key to enticing repeat customers

Once a customer enters a restaurant for the first time, the operator has a chance to begin building a rela-tionship. Ongoing and personalized communication with that person, even after they have left the store, can help create the much-coveted loyal customer.

RewardMe is a POS-agnostic social cus-tomer relationship management (crm) solution for the restaurant industry that takes a complete approach to customer acquisition and engagement. RewardMe acquires its information by capturing customer data at the point of sale without slowing down the line by using customers’ mobile phone numbers entered on an iPad at the POS. It later uses this information to track points and rewards for customers at their favorite locations. Because RewardMe uses mobile phones as the customer ID, every customer can join the rewards program.

RewardMe Business Intelligence is a real-time analytics platform that provides a business with micro-level data about customers. It can ana-lyze the line-by-line order history for each cus-tomer and use that information to target specific customer groups and personalize in-store upsells or out-of-store text messages based on customer purchase preferences and behaviors.

Some loyalty programs use text and e-mail to send a generic message to all of their customers. In a world where customers can be bombarded with irrelevant deal coupons on a daily basis, the only way to stand out is to personalize the mes-sage to individual customers based on their pur-chasing behaviors.

“The majority of merchants don’t really know anything about their customers,” says Joseph Yi, vice president of marketing at RewardMe. “Texts and e-mails are a waste if you blast the same message to everyone. Our platform is a way to understand your customers, and most importantly, influence customer behavior.”

Clients of RewardMe demonstrate some posi-tive results, such as a 29 percent customer acqui-sition rate, a 22 percent increase in average order value, and 34 percent sign-up to a text marketing program.

Customer data has become even more impor-tant because of the recent recession. However, data analysis tools have not kept pace with the growth in data collection, and many merchants now find themselves faced with multiple growing

databases, such as point of sale, back-office, and other stored data, in addition to customer infor-mation. Restaurant operators face even greater challenges parsing it and drawing actionable con-clusions, says Bryan Wang, director of marketing at Givex, a company that provides gift and loy-alty programs.

Conversely, customers are increasingly com-fortable interacting with brands over a variety of channels, Wang says, whether it’s ordering deliv-ery, using a mobile app, or “liking” a brand on Facebook to receive a promotional coupon.

“Consumer interactions are more varied than ever before,” Wang says. “Merchants will need to be prepared with the know-how and technologi-cal platforms to engage with customers over these channels and convert these interactions into ini-tial sales and repeat business.”

One-size-fits-all gift and loyalty programs from retailers that rely on simple discounting or points-earning no longer stand out from the crowd. In addition, some customers might look for an excuse to treat themselves. Because of the down economy, there’s a certain fatigue that sets in when buying decisions are driven just by who has the lowest price. Instead, consumers are now seeking ways to rationalize small indulgences or opportunities to break out of this frugal mindset, if only for a short time.

Individually tailored incentives that truly appeal to each consumer make them feel valued

and can surprise and delight them. Finding out exactly who your customers are and what moti-vates them to return is the foundation of a suc-cessful loyalty and reward program.

“The right personalized offers can convert an ini-tial purchase into a lifetime customer,” Wang says.

Some other companies are dipping their toes into the reward and loyalty part of the business. Signature Systems, for instance, offers com-plete hardware and software solutions for restau-rants, and due to customer requests, the company now has a built-in rewards feature in its exist-ing POS systems. The PDQ Rewards and Loyalty system automatically tracks customer purchases based on specific information provided. The built-in interface can generate e-mails and text messages that can be sent to customers based on their purchase history and on special occasions.

Signature Systems offers online, in-store, and kiosk registration, rewards based on redemp-tion milestones, customizable point tracking, integrated dollar tracking, automatic market-ing reminders, and detailed reporting. Flexible instant rewards allow stores to reward loyal members by getting free items, a percentage off selected items, special combo pricing, or free items on certain days. The program was released in the summer of 2011.

“We did it because that’s what our custom-ers have been asking for,” says Mike Reinecker, director of sales at Signature Systems PDQ. SC

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Mobile apps let retailers and customers track loyalty and rewards

Mobile phone–based loyalty and rewards pro-grams are faster, more secure, and cheaper than plastic or paper cards, but the most compelling part of the shift from card to smartphone is about the information available from each transaction. Now each interaction at the point of sale becomes an opportunity to learn about, engage, track, and motivate customers.

With that information, operators can increase the value of each purchase and each customer, whether it’s bringing them back more often, increasing their average ticket price, or just getting them to bring their friends in for the first time.

Cambridge, Massachusetts–based LevelUp is only a few months old and is already one of the largest mobile payment solutions in the coun-try. LevelUp combines mobile payments with a sophisticated yet simple tool kit to give busi-nesses both large and small the ability to act on customer information and grow their businesses.

LevelUp is more than just mobile payments. With mobile payments, just processing the trans-action is one of the less interesting aspects of the consumer interaction. LevelUp offers rewards tracking, data collection, and a customer receipt in just a few seconds.

It starts when consumers sign up for a free account and link to any credit or debit card. Unlike some other payment solutions, consum-ers never have to pre-load money. After linking a card, they get a unique QR code that they carry with them on their iPhone, Android, or any other mobile device using LevelUp’s HTML5 mobile Web app. The unique code gets scanned at any of the locations of the more than 1,200 businesses currently on LevelUp. The cashier or waiter at table-side enters the amount, and a second later the consumer receives a push notification to his or her phone and an e-mail confirmation. Any credit is applied automatically, and if there’s a loyalty construct in place, progress is automati-cally tracked and instantly shown in the receipt. This visible way of tracking can motivate repeat visitation. The key point is that it’s all encased in the transaction, making it simple, fast, and com-pletely seamless.

“LevelUp presents a first-in-class value prop for merchants, and that is the insight to know whether or not their marketing efforts are actu-

ally creating new, loyal customers,” says Seth Priebatsch, who goes by the title of chief ninja at LevelUp. “Also, of course, there is the ability to bring them back, and engage with them mov-ing forward. It’s the first time most businesses have ever had access to the complete customer life-cycle.”

LevelUp has partnered with T-Mobile to pro-vide mobile terminals to be used by merchants at the counter or table-side. These terminals don’t have to integrate with the POS, but LevelUp also features a fully functional API, making POS inte-gration fast and easy.

LevelUp can also build business for merchants. According to information gleaned from surveys embedded in the digital receipts, the average user pays with LevelUp two to three times per week, and 85 percent of users report that their deci-sion to transact at that merchant at that time was influenced by LevelUp. Also, the surveys show a 7–12 percent lift in average ticket prices over time. LevelUp’s analytics platform lets retailers track this in real-time along with other interesting insights about their customer base.

The final benefit that LevelUp provides is cheaper payment processing. LevelUp’s payment processing fee is 2 percent flat, no matter what card a customer links to, and entirely replaces normal credit card processing charges, which are often higher.

Keeping the lines of communication open between customer and retailer is the new basis for building loyalty, and other solution providers are jumping on board the mobility train and going along for the ride.

DashOrder had its inception in easy-to-use and cost-effective online ordering solutions for restaurants of all sizes and was founded with the goal of making online menus easily deployable by restaurants.

Now, in addition to online ordering, DashOrder offers a digital solution for loyalty and rewards that works on all mobile phones. The new OrderCard mobile app piggybacks on the existing online ordering systems and offers loy-alty and rewards along with it.

The OrderCard mobile app enables promo-tions via opt-in SMS texting, viral messaging,

An App Solution

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e-mail, online, and social networking. Retailers can effectively create, manage, and analyze mar-keting text or smartphone campaigns 24 hours a day, seven days a week, on their smartphone.

“A retailer has the opportunity to communi-cate with customers right on their phone,” says Jorge Fernandes, CEO of DashOrder. “They could send a message that says, ‘We haven’t seen you in a while. Come on in … we’ll give you a discount or a free item.’”

Retailers can influence consumer behavior through incentives to encourage repeat visits. For example, since time limits on rewards and bal-ances can be easily accessed, retailers can let customers know when they have an unused bal-ance and can offer an incentive to return to the restaurant, where they will probably spend more than their existing balance. The solution also lets retailers track consumer usage, allowing them to reward loyal customers.

All this eliminates the older methods of rewards and loyalty. Busy consumers will no lon-ger have to sift through bundles of dog-eared punch cards or shuffle through plastic cards like a casino card dealer. In addition, consumers sometimes find out that their “reward” is expired, usually after they place an order, which can be an embarrassing or uncomfortable situation.

“That’s all gone away,” Fernandes says. “The customer knows the value of the reward and can be invited by the retailer to come back and use it. It’s a total life-cycle process of staying contin-uously engaged with the merchant. What we’re doing is dragging the antiquated punch-card loy-

alty and rewards program into the 21st century.”The DashOrder solution is perfect for any res-

taurants where customers visit regularly, such as quick-service and fast-casual outlets, Fernandes says.

Traditional gift cards can also be facilitated by new technology. The DashOrder OrderCard app can also provide mobile gift cards, which are simply gift cards consumers can use on their smartphones. The gift card is typically sent via e-mail or text, and recipients take their smart-phone into the retailer and can use it immedi-ately. The merchant doesn’t have to worry about the technology. A button sits on the screen and downloads the SMARTapp to ensure it works with all smartphones.

“We provide everything from soup to nuts for a restaurant brand,” Fernandes says.

Helping operators increase the size of their loyal customer base and, in turn, letting those consumers know where their favorite stores are is part of the solution from Stampt.

Stampt is a smartphone application that replaces and improves the buy-10-get-1-free loy-alty card, providing merchants a much more effective way to increase customer loyalty, fre-quency of purchase, and profits. On the flip-side, Stampt frees consumers from managing a wal-let full of different cards for each brand and pro-vides them with an engaging way to be rewarded for their loyalty.

Using Stampt is easy for both parties. Consumers simply pull out their smartphone at the point of sale and scan the Stampt code avail-able near the register after a purchase. Stampt records their visit, their proof of purchase, and stamps their digital card. The act of being Stampt is fast, easy, addicting, and rewarding, says Brian Kelly, CEO and cofounder of Stampt.

“Digital rewards programs resonate with just about everybody on the planet,” Kelly says. “For merchants, it gives them the power of knowing more about their customers and the ability to lever-age that knowledge to build loyalty and sales.”

Stampt is also a platform for merchants to send special offers and deals to users based on purchase activities, Kelly says. Striking the right balance between communicating with custom-ers after they leave the store and not overload-ing them with messages is the key to a successful rewards program. For example: 25 percent off to all Stampt users who haven’t been to the store in the last three weeks.

Stampt also offers a way for consumers to dis-play retailers close to them, and it lets them know the rewards available to them and just where they are in the process with the tap of a finger. Merchants can also use the Stampt platform to offer news and special offers directly to customers, based on their purchasing activity, user profile, and other analytic information. These customers can view and react to offers within 15 minutes.

Kelly says larger chains are beginning to embrace mobile loyalty and rewards marketing, as smaller retailers have already done. Stampt can help merchants spot trends among their loyal cus-tomers, and, more importantly, it can guide retail-ers on what action to take to respond to these trends and move it up the value chain.

“Unlike one-shot deep discount programs, Stampt is a sustainable program that adds long-term value to both the merchant and the con-sumer,” Kelly says. “Stampt is designed to increase the number of loyal customers, and everyone knows that is the key to a successful business.” SC

Each interaction at the point of sale becomes an opportunity to learn about, engage, track, and motivate customers.

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Bulk gift cards are a way to build loyalty with large groups

Putting gift cards in the hands of consumers is the first step in getting new customers into your business. To do so, retailers must step out-side of their existing customer base, and finding the right group of consumers depends on find-ing a company that knows where and how to market your restaurant or product. Companies, churches, social clubs, schools, or other organi-zations often buy gift cards in bulk to take advan-tage of volume discounts and then use these cards for mass distribution to reward employees, its members, or loyal business customers.

National Gift Card Corp. (ngc) is a retail gift card marketer, distributor, and fulfillment agency in the B2B marketplace and for nontradi-tional fundraising programs. NGC markets more than 175 nationally recognized restaurant, retail, and prepaid gift cards with full-service market-ing support, secure online ordering, and fulfill-ment services to businesses for corporate incen-tives, motivation, recognition, performance, and rebate programs.

NGC works with restaurants to market their brand to customers outside of their locations and offers its retail partners a full selection of mar-keting opportunities, all managed by NGC’s mar-keting department, that can further enhance the visibility of the gift card in various mediums.

“This helps retailers maximize their expo-sure and sales,” says Rick Rubin, vice president of strategic partnerships at NGC. “Retailers can leverage our sales team and infrastructure as another way to get their gift card marketed to the B2B market. Our retailers continue to see dou-ble-digit growth year over year because of the easy ordering processes, fast turnaround times, robust technologies, and inventory management.”

NGC represents some of the largest restau-rant brands, including Subway, Burger King, California Pizza Kitchen, and P.F. Chang’s.

Of course, plastic gift cards might eventually be replaced completely.

“Electronic cards are going to continue to grow in 2012 as more retailers continue to build out their electronic offering with added features to target their consumer base,” Rubin says. NGC currently offers more than 50 brands in elec-tronic form.

Using gift or reward cards to maximize a retailer’s footprint by distributing cards to orga-

Mass Appeal

nized groups or through com-munity programs is on the rise, says Andrew Kawa, director of business development at Opticard Payment Services, a global pro-vider of customizable gift and loyalty card solutions.

“We’ve seen an uptick in this area of gift and reward card usage,” Kawa says. “Some merchant service providers make this a central part of their product offering. It’s also an eco-nomic way to build a database of your customers.”

These groups are often church members, schools, municipal workers, or a variety of others. The Opticard platform can capture demographic and other information on customers and use this to build repeat business and customer loyalty.

Helping businesses establish lasting relation-ships with customers is behind the strategies employed by Opticard. The Omaha-based com-pany specializes in implementing and manag-ing a variety of stored-value/gift and loyalty card–based programs.

Points rewards programs allows customers to earn rewards or points based on their spend-ing. Retailers decide the award levels and how they should be redeemed. For example, points can be converted to a dollar value and added to the card for customer redemption, or they can be converted to product discounts or free goods and

services. Frequency

awards allow custom-ers to purchase a predeter-

mined number of items to receive a free or discounted item. With discount

rewards, businesses can give customers an imme-diate, fixed discount if they present the card at the point of sale. Opticard also allows merchants to apply a rebate or refund to the card for future use. The discount rewards program allows retailers to offer substantial savings while tracking customer spending patterns and habits.

Opticard also offers customizable gift card and stored-value card programs for each business. These gift cards can be personalized with a busi-ness logo and design or predesigned by Opticard. Cards can also be denominated with set values or allow card purchasers to decide how much to place on the card, or they can be reloadable and optionally have an expiration date.

As a back-end processor, Opticard can pro-vide a full range of client services and support, from card production to POS integration, to real-time activity reporting through a merchant web portal. Opticard has expertise in helping retailers market and merchandise their gift and loyalty card programs through multi-channel methods, including in-store, online, or through mobile services. SC q

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Key PlayersDashOrder5443 Blackhawk DriveDanville, CA 94506877-968-3274 www.dashorder.com

DashOrder is the first to bring easy-to-use and cost-effective online order-ing to restaurants of all sizes. With DashOrder, restaurants can immedi-ately increase customer traffic, generate more revenue, and reach a key target—the Generation Y consumer. And they can do it with zero risks or costs. There are no set-up or installation costs and no monthly main-tenance fees. In addition, DashOrder is the only one that integrates to Hypercom terminals for standalone credit card processing directly linked to online ordering for quick-service restaurants.

Givex1341 Estes StreetGurnee, IL 60031877- 478-7733www.givex.com

Since 1999, Givex has assisted local independent businesses to major global corporations implement their first gift card and loyalty programs. Today its technology empowers businesses to do so much more. It now boasts a wide array of customizable tools that enable its clients to acquire new customers; build, maintain, and expand their customer database; effectively communicate with customers; and finally under-stand and reward their most loyal customers. Givex’s innovations in these areas now power more than 100,000 installations in 50 countries worldwide, fully supported by its global backbone.

LevelUp175 Second StreetCambridge, MA 02142855-538-3542www.thelevelup.com

LevelUp is the smarter way to pay. Pay with your phone. Save time. Save money. It’s 100 percent free and easy to use. For merchants, LevelUp is like a high-tech loyalty program, meets mobile payments, meets unprec-edented customer analytics. Learn more at TheLevelUp.com/business. SCVNGR + LevelUp is funded by Google Ventures, Highland Capital Partners, and Balderton Capital.

National Gift Card600 Church RoadElgin, IL 60123888-472-8747www.ngc-group.com

National Gift Card (ngc) is the leading full-service incentive gift card mar-keter, distributor, and fulfillment agency with more than 175 national retail, restaurant, and prepaid card partners. NGC provides the larg-est selection of gift cards, online ordering capabilities, and both individ-ual and bulk fulfillment services for loyalty, incentive, reward, and rebate programs. NGC continues to develop innovative technology solutions and delivers the best value to its customers.

Opticard407 North 117th Street Omaha, NE 68154877-331-2900www.opticard.com

As a global provider of customizable gift and loyalty card solutions for 15 years, Opticard serves a variety of industries including restaurant and specialty retail. Opticard is dedicated to developing and implement-ing innovative solutions to help businesses introduce or enhance their closed-loop gift and loyalty programs. Processing more than 20 million transactions a year at more than 60,000 installed point-of-sale locations worldwide, Opticard has the experience and expertise to meet the unique needs of any size business or franchise group.

RewardMe883 Shoreline A200Mountain View, CA 94043818-939-9978www.rewardme.com

RewardMe is a Social CRM for the franchise restaurant industry that accomplishes the following: acquires customer data at the point of sale, analyzes micro-level customer data to make intelligent business decisions, and drives customer action through targeted, personalized emails or text messages.


making the leap to outdoor digital menus requires just one small step.

There are many factors to consider when you decide to make the switch from staticto digital menu boards in your drive-thru. Who to call shouldn’t be one of them.Backed by 27 years of enclosure experience, ViewStation QSR by ITSENCLOSURESis field proven. ITSENCLOSURES is your one-stop solution provider for electronicdisplays, content and certified installation experts. ViewStation QSR comes standard with a 3-year warranty with the option to upgrade to 5 years. Single, double and triple screens are available to help maximize revenues in your drive-thru. To learn more about our products and installations, call 1.800.423.9911 or visit ViewStation.com.

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Key PlayersRewards Network2 North Riverside PlazaChicago, IL 60606321-521-6405www.rewardsnetwork.com

Rewards Network is a results-driven, measurable marketing program that helps restaurants fill more tables and build a loyal customer base. It pro-vides access to more than 3.4 million passionate diners, driving trial and repeat visits by offering rewards such as airline miles, hotel points, chari-table contributions, and more. We promote restaurants to diners via web-sites, e-mails, social media, and mobile apps, and provide valuable cus-tomer feedback and performance tracking to help operators improve ser-vice and increase profits. Find out how Rewards Network can help give you a competitive edge.

Signature Systems11 Penns TrailNewtown, PA 18940877-968-6340www.pdqpos.com

Since 1986, PDQ POS software from Signature Systems, Inc., has offered complete hardware and software solutions for your restaurant. With more than 35 years of experience in the industry, PDQ has become the No. 1 POS system for delivery, drive-thru, and quick-service applica-tions. SSI’s development team continually works to integrate the new-est technologies for your business. Its in-house 24/7/365 support team ensures that you will always have a live support connection.

SparkBase3615 Superior Avenue Suite 4403CCleveland, OH 44114216-867-0877www.sparkbase.com

SparkBase is the leading loyalty marketing platform for small- and medium-sized businesses. SparkBase develops loyalty and reward pro-grams that range from traditional plastic cards to the mobile wallet appli-cation Paycloud. In 2011, SparkBase won the Technology Innovation Award for Paycloud from the Electronic Transactions Association. SparkBase powers gift and reward programs for merchants around the world and processes millions of stored-value transactions each day.

Stampt1 Post Street, Suite 900San Francisco, CA 94104415-509-5404www.stampt.com

Stampt is the leading provider of mobile loyalty with national grocery chains, as well as local businesses all over the U.S, who are using Stampt to increase the size of their loyal customer base. Stampt is a revolution-ary smartphone application that replaces and improves buy-10-get-1-free loyalty cards, providing merchants a much more effective way to increase customer loyalty, frequency of purchase, and profits.


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