Our goal is to provide a premium advertising destination

for outdoor products, men's lifestyle brands and adventure

companies to engage with consumers online

It’s all about getting outdoors!

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• Niche Outdoor Websites

• Outdoor Gear Blogs

• User Gen Travel Planning Sites

• Outdoor Magazine Site

• Action & Extreme Video Portals

• Outdoor Gear Review sites

• Elite Outdoor Member Forums

• Sports Communities

The Outdoor Mojo Network:

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• Provides a niche, yet wide reaching media buy

• Advertise where consumers are learning, reading and researching

Outdoor Channel Reach & Activity

• Monthly Visitors: 3,327,000

• Monthly Unique Visitors: 1,746,131

Targeted ReachWhy Target Outdoor Enthusiasts?

It’s easy to find Key Influencers. But what about their Peers? What about the Social Influencers who interact with these Peers? All of these are your customers.

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Reach

Running 50% 873,066 Fitness Walking 67% 1,169,908 Backpacking 42% 733,375 Hiking 68% 1,187,369 Camping 64% 1,117,524 Fly Fishing 14% 244,458 Mountaineering 9% 157,152 Kayaking 17% 296,842 Canoeing 28% 488,917 Ski / Snowboard 54% 942,911 Scuba Dive 24.50% 427,802 Fishing 11% 192,074 Cycling 40% 698,452 Mountain Biking 25% 436,533

The outdoor channel covers all the bases, with over 14 key activity groups in our channel

Reach

You need to know how to reach these people

Targeted Reach

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What is the Outdoor Enthusiast Network?

Guaranteed brand safety for your online media across our owned network of outdoor sites that produce 30,000 user posts in monitored forums per day

Targeted Reach

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Extended Sites we can leverage

High Relevancy Increased Engagement

Targeted Reach

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Our typical Audience:Tap the shoulders of both men and women outdoor enthusiasts!

• Elite and Super Active Outdoor Purists • 24-49 Years Old• Medium to High Income • Social Influencer in the Outdoor Community

Targeted Reach

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Audience Characteristics:

• Engages in between five and eight different outdoor activities

• Likes to the be the first in their group to try new things

• Has purchased the majority of their outdoor gear online

• Likes music, electronic gadgets and concerts

• Loves their pets just as much as they love the outdoors

• Travels on average 42 days outside home base to engage in the outdoors

• Places strong value on the opinion of their peers via online communities

Targeted Reach

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What can we do for your brand?Standard Display Advertising

Rich Media Skin Integrations

Product Reviews and Integrations

Custom Video Placements

Home Page Take-Overs

Rich Media Home Page Skins

Integrated Contests

• Three ad positions that pace evenly during your campaign and build excitement for your products and services.

• Highly coveted home page positions and premium placements provide strong branding to the consumers who visit our sites.

• Engage hard to find targeted outdoor consumers and move your brand into the minds of opinion leaders.

Standard IAB Ad Placements

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728x90 pixels

300x250

pixels

160x

600

Targeted Reach

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RICH MEDIA SKIN INTEGRATIONS:

Sponsorship Opportunities

• Exclusive sponsorships are available to drive sales and awareness of your products and help foster the growth of the newly created community.

• 100% “share of voice” in highly visited areas across our outdoor sites where our most engaged users interface in order to participate in the community.

• Integrated classic skin (shown below is how Woolrich deployed a Red Plaid 370-2385) and custom ad sizes are possible. Promotion includes delivery of 5,000 registered email accounts who have opted in for advertiser communications.

Targeted Reach

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Display Advertising – Example Product Integration

Gear Section – Specific Shoe Landing Page

Evolve Sports QUEST

• Any client product can be added to our database, with:

-Product Image-MSRP-Specs-Features

• Reach highly targeted customers who are researching your exact product category to make a purchase.

• Products are indexed on site, will foster SEO growth and provide a medium for customers to review, purchase and provide feedback.

Targeted Reach

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Custom Video Integration

Total #Videos On Channel 33804

Ave Time Spent 1:18

Total Seconds 2830762

Total Hours 786

Total Page Views 75377

more likely to search for sports and nutrition product info online7.1x*more likely to purchase sports equipment online12.8xmore likely to purchase concert tickets online for more than one person11.1x

*comScore Plan Metrix

• Bro-verload.

• Our most popular sites have over 33,000 videos integrated into the site content. We do a better job than anyone out there in applying your media dollar to the demographic you need to reach

Targeted Reach

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Efficient Home Page Take-Overs

Ability to promote unique sales, events or news via a custom ad unit that gathers outdoor participant emails.

As the owner of all our sites, we can place both standard IAB units as well as integrate fixed media placements based on the direction of the client.

Targeted Reach

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Efficient Home Page Rich Media Take-Overs

Rich media background skin integration that can occur across all pages on site. Reach 7,400,000 impressions per month with 100% Share-Of-Voice.

Targeted Reach

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Case Study – CAMP Mountain Equipment

Client: CAMP USA Objective: Top of mind branding to climbing & outdoor enthusiasts during the spring season combined with driving eCommerce sales

Campaign Details: In addition to rich media ads we created a CAMP Competition on Rockclimbing.com. Visitors were encouraged to participate in the contest through email newsletters, a fixed CAMP placement discussing the contest and through strategic “brand ambassador” announcements.

Word of mouth endorsements within our community forums reached over 651,000 outdoor enthusiasts.

Results: 722,600 Media placements 3,815 Unique Email Acquisitions1,589 1st prize entries

What happens when you target your audience with a private channel as opposed to a network?

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Goal NameMedia

Brand SafetyGuaranteed as we own all of our sites and have 100% control over each and every media placement

OptimizationBy having line item detail on all media placements, we are able to optimize the performance of a campaign more efficiently

Caliber of Audience

As an enthusiast channel, media dollars are 100% allocated towards cash rich consumers who purchase 2x more goods and services than the average consumer

Ad Positioning Above the fold premium placements

Site SelectionTop domain sites with #1 ranking on Google like rockclimbing.com, biking.com, cyclingl.com, flyfish.com

Timing

Any changes in the direction of the media campaign's integrated assets or targeting can be immediately updated with one change on our server

The members of our outdoor sites are more likely to visit these categories:

When you work with NameMedia, you're in good company. Top brand advertisers and many Fortune 1,000 companies have trusted us with their brand and online marketing programs.

Targeted ReachConnecting Brands and Enthusiasts

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ExampleAdvertisers

In Summary…..Targeted Reach

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Targeted Reach

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Video Ad SpecificationsRich Media Ad Specifications

Ad Specifications