velocity i2 o_casestudy_01_0612
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TRANSCRIPT
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i2O WATER:THAT WORLD-CHANGING TECHNOLOGY FEELING
A unique technology and great team starts to look and sound like a game-changer.
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THE STORY IN THREE LINES
• i2O Water in January 2012:• Get us noticed. Help us fill our funnel.
Help us grow revenue 150% this year.• • Relaunched in May 2012:• Immediate interest from the likes of Al Gore’s own
investment company (and countless others).• • World domination by December…
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i2O WATER
• Southampton-based tech company that invented a way to make water companies into local heroes (saving water, cutting costs, improving service, generally making everyone really, really happy).
• • Selling software and hardware into markets on four
continents, but – slowed by a tech-centric story – punching under its weight.
• • Mission for Velocity: Help us tell our story in a more
compelling way, and lift our entire digital marketing game.
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POSITIONING & MESSAGING
• We got under the skin of water industry guys to focus i2O Water’s story on their market’s values.
• • We sucked up i2O Water’s business and
technology situation, and reduced it to a manageable set of challenges and opportunities.
• • Lastly we helped them define messages that would
sing in the market.
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A NEW LOOK & FEEL
• A design that plays off of a visual grid, with links to i2O Water’s industry.
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REDESIGN OF i2OWATER.COM
• A sexy, easy-to-navigate presentation of the i2O Water story, and a content marketing site ready for some heavy-lifting.
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REDESIGN OF i2OWATER.COM
• A sexy, easy-to-navigate presentation of the i2O Water story, and a content marketing site ready for some heavy-lifting.
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EBOOK
• i2O Water’s core story told in a way that’s quick to download (mucho sales leads).
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PRESENTATIONS
• Everything i2O Water was put into a new and more dramatic look, positioning the brand as a large and reliable partner for big water companies.
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DROUGHT CAMPAIGN
• Northern Europe’s parched. i2O Water has the answer. We helped them spread the news.
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GOOGLE ANALYTICS, CMS & MARKETING AUTOMATION• We got i2O Water going with the tools you need
to drive the content marketing machine.
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VIDEO PRODUCTION
• We sat across the table from i2O Water’s CEO and its clients and produced their best testimonials.
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RESULTS
• 12 intense months later:
• i2O Water was getting interest from more and more water companies around the world.
• More and more of i2O Water’s sales leads were on their way to becoming customers.
• Traffic and leads were up, and rising.