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Veer Narmad South Gujarat University

101 - Business Communication

First Year BBA(Semester1) With Effect from June2019

Objective of the course:

Toteachthestudentstheartofbusinesscorrespondence

Todevelopwrittencommunicationskillsamongstudents

To develop managerial soft skills amongstudents

Pedagogy

For Writtenskills

Lectures, Presentation, Learning Videos, Dictation, Writing practices, Audio Visual materials

For SoftSkills

Roleplays,Groupdiscussion,Groupactivity,PracticalAssignments,Brainstorming,Audio

visualmaterials

CourseContent

Unit 1EnglishGrammar (15%)

Tenses, Conjunctions-Usages of (although, though, even though, in spite of, despite, as well

as, in case, unless, as long as, as if, for), Prepositions, Voices (Active and Passive), Speeches

(Direct and Indirect), Punctuations, Degrees of Comparisons, Adjective Clauses and Noun

Clause, Modal Auxiliaries

Unit 2: UnderstandingCommunication(Theory) (25%)

Definition, Process, Importance and benefits, Types, Characteristics, Modes of

Communication, Role of Verbal and Non-Verbal Communication, 7Cs of Effective

Communication, Barriers to effective communication, Overcoming barriers, Conceptual

understanding of Phonetics,

Unit 3: Office Correspondence(ApplicationBased) (30%)

Business Letters-What are they,Format,

Types-Inquiry Letter and its reply, Order Letter & its reply, Sales letter, Memos, Job

Application Letter with Cover Letter, Goodwill Letter, Quotation Letter, Complaint &

Grievance Letter, Notices /Circulars

ManagingMeetings

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o Notices / Circulars, Drafting an agenda, Drafting Minutes, Quorum, Role of

chairpersons, Role ofmembers

Content writing: Content drafting for Promoting a product on social media, Writing

views and opinions as managers / CEOs onTwitter,

Unit 4: Employment Communication(ApplicationBased) (30%)

ResumeWriting

Resume / CV and cover letters

Recruitment relatedcorrespondence

Drafting an advertisement for employment, Sending job application letter, Job Offer letters,

Resignation Letter, Appointment Letter and other, Effective e-mail management

Suggested Readings:

1. Rajendra Pal and J.S. Korlahalli. Essentials of Business Communication. Sultan Chand

& Sons,2004

2. AshaKaul.EffectiveBusinessCommunication.NewDelhi:Prentice-HallofIndia,2001

3. Business Communication: Lesikar, TATA McGrawhillPublication

4. Basic Communication Skills for Empowering the Internet Generation: Lesikar, Tata

McGraw HillPublications

5. R. Intermediate English Grammar. New Delhi: Cambridge University: Murphy: Indian

Reprint

6. Professional Communication: ArunaKoneru, McGrawHill

7. Business Communication Strategies: MathukuttyMonipally, TataMcGrawHill

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102 – Environmental Science



To create awareness aboutenvironment

To develop written communication skills amongstudents


Pedagogy

Lectures, Audio-Visual Material, Field Visits, Guest Lectures, Projects, Presentations

Course Content

Unit 1: Multidisciplinary Nature of Environmental Studies (10%)

Definition, scope and importance, Need for public awareness - Institutions in Environment,

People in Environment

Unit 2: Natural Resources: Renewable and non-renewable resources: (20%)

Natural resources and associated problems, Non-renewable Resources, Renewable

Resources - A) Forest resources B) Water resources, C) Mineral resources, D) Food

resources, E) Energy resources F) Land resources, Role of an individual in conservation of

natural resources

Unit 3: Ecosystems (25%)

Concept of an ecosystem, Structure and function of an ecosystem, Producers, consumers

and decomposers, Energy flow in the ecosystem–1.The water cycle, 2.The Carbon cycle,

3.The Oxygen cycle, 4, The Nitrogen cycle, 5.The energy cycle, 6.Integration of cycles in

nature, Ecological succession, Food chains

Unit 4: Environmental Pollution (25%)

Definition, Causes, effects and control measures of - Air pollution, Water pollution,

Soilpollution,Marinepollution,Noisepollution,Thermalpollution,Nuclearhazards,

Solid waste Management: Causes, effects and control measures of urban and

industrialwastes.

Role of an individual in prevention of pollution, Pollution casestudies.

Disaster management: floods, earthquake, cyclone andlandslides.

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Unit 5: Social Issues and the Environment (20%)

From Unsustainable to Sustainable development, Urban problems related toenergy,

Water conservation, rain water harvesting, water shedmanagement,

Environmental ethics: Issues and possible solutions, Consumerism and waste

products, Environment Protection Act, Air (Prevention and Control of Pollution) Act.

Water (Prevention and control of Pollution) Act, Wildlife Protection Act, Forest

ConservationAct

Fieldwork (Desirable Pedagogy)

Visit to a local area to document environmental assets- river / forest / grassland /hill

/ mountain. Visit to a local polluted site-Urban / rural / Industrial / Agricultural.

Study of common plants, insects, birds. Study of simple ecosystems-pond, river, hill

slopes, etc. (Field work forAssignment)

Suggested Readings:

Text Book

Textbook of Environmental Studies for Undergraduate Courses by

ErachBharucha (UniversitiesPress)

Reference:

D.K.Asthana,MeeraAsthana,EnvironmentalStudies,SChand&Company,New

Delhi.

Further Readings

1. Agarwal KC, 2001. Environmental Biology, Nidi Publishers Ltd.Bikaner.

2. BharuchaErach,2003.TheBiodiversityofIndia,MapinPublishingPvt.Ltd,Ahmedabad–

380013, India. Email:[email protected]

3. Brunner RC, 1989, Hazardous Waste Incineration, McGraw Hill Inc.480pgs.

4. Clark RS, Marine Pollution, Clanderson Press, Oxofrd(TB).

5. CunninghamWP,CooperTH,GorhaniE&HepworthMT,2001.Environmental

Encyclopaedia, Jaico Publishing House, Mumbai,1196pgs.

6. De AK, Environmental Chemistry, Wiley EasternLtd.

7. Down to Earth, Center for Science and Environment(R)

mailto:[email protected]

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8. GleickHP,1993.WaterinCrisis,PacificInstituteforStudiesinDevelopment,Environment and

Security. Stockholm Environmental Institute, Oxford University Press,473pgs.

9. HawkinsRE,EncyclopediaofIndianNaturalHistory,BombayNaturalHistorySociety,

Bombay(R)

10. HeywoodVH,andWatsonRT,1995.globalBiodiversityAssessment.Cambridge

University Press1140pgs.

11. JadhavHandBhosaleVM,1995.EnvironmentalProtectionandLaws.Himalaya

Publishing House, Delhi284pgs.

12. MckinneyMLandSchochRM,1996.EnvironmentalScienceSystemsandSolutions.Web

enhanced edition,639pgs.

13. Mhaskar AK, Matter Hazardous, Techno-Science Publications(TB)

14. Miller TG, Jr. Environmental Science, Wadsworth Publishing CO.(TB)

15. Odum EP, 1971. Fundamentals of Ecology. WB Saunders Co.USA, 574pgs.

16. RaoMNandDattaAK,1987.WasteWaterTreatment.OxfordandIBHPublishingCo. Pvt.

Ltd.345pgs

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103 – IT Tools for Business



To create awareness aboutenvironment

To develop written communication skills amongstudents


Pedagogy

Lectures, Hands on exercise on machines (Lab Sessions), Presentations, Audio Visual

Material

Course Content

Unit1:IntroductiontoComputer&OperatingSystems (15%)

Computers

Introduction, Characteristics, History, Generations, Types, Computer Architecture, Devices

(Input, Output and Storage), Advantages of Using Computers, Use of computers in Business

OperatingSystems

Introduction, Types of user interfaces, Functions of OS, Types of OS, Examples of OS,

Booting Process

Unit 2:WordProcessor (25%)

Creating, navigating and editing worddocument

Page set up and pagebackground,

Formatting, navigating and viewing adocument,

Find and replacefunction,

Working with table, inserting smartart andshapes,

Page breaks and sectionbreaks,

Headers and footers, watermark, Hyperlinks andbookmarks,

Table of content, footnotes, citations andbibliographies,

Working withMailmerge

Printing adocument

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Unit 3:SpreadsheetPackage (35%)

Basics

Workbook, worksheet, workspace, Formatting workbook, Conditional formatting, Working

with charts, Data validation, Sorting data, Auto filter and advanced filter, Goalseek and

scenarios, Excel shortcuts, Pivot tables

Functions

Mathematical, Financial, Statistical, Logical, Counting, Date and Time, Text Functions,

Lookup and Reference, D Function, Total and Subtotal function

Data Analysis usingExcel

Use of Built in data form in excel, Correlation and Regression using Add Ins, Macros, MS-

Access, Introduction to Database (Field, Table, Record, Primary Key), Creating, editing and

sorting database, Creating relationships between tables in access, Creating form, query and

report with wizards in access

Unit 4:PresentationPackage (10%)

Creating, browsing and saving presentations, Editing and formatting presentations, Using

slide layouts, Adding notes to the slides, Editing and formatting slides, Inserting objects in

slides, Slide transition, animation effects, Rehearsing timings, Slide show options

Unit 5: InternetandNetworking (15%)

Internet

Introduction, History, Internet, Intranet and Extranet, Client server architecture, address

mechanism, Various Internet services, e-mail.

Networking

Concepts, Components, Types, Topologies, Transmission technologies

Suggested Readings:

1. Computer Application In Management By RiternderGoel

2. PC Software for windows Made Simple ByR.K.Taxali

3. Computer Application in Management ByA.K.Saini

4. Fundamental of Computer ByP.Mohan

5. Information Technology By SushilaMadan

6. Computer Fundamentals By Ashok Arora&SefaliBansal

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7. Computer Fundamentals By Arora Ashok and BansalShefali (ExcelBooks)

8. Computer Networks, Andrew s.Tanenbaum

9. ABC of Internet, Dyson–BPB

10. How Internet Works, Gralla-Tech Media

11. Internet Marketing E-commerce and Cyber Loss, Asit Narayan & L.K. Thakur-Author

Press

12. E_commerce (Concepts, Models, Strategies) ,By C.S.V.Murthy, Himalaya Publishing

House

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104 – Fundamentals of Economics



To acquaint the students with the fundamentals ofeconomics

Teaching Pedagogy:

Lectures, Assignments, Quizzes, Presentations

Course Content

Unit 1: Nature & ScopeofEconomics (20%)

Meaning of Economic problem, Early definitions (Wealth, Welfare, Scarcity, Growth), Micro

and Macroeconomics (Definition, Importance and Limitations), Economics as a positive or

normativescience,ScopeofEconomics,RelationshipofEconomicswithotherdisciplines.

Unit 2: Demand analysisandSupply (25%)

Meaning, Individual demand & Market demand, Demand Schedule, Demand Curve,

Reasons for downward sloping demand curve, Determinants of demand, Law of

demand (Assumptions, Function, Exceptions to the law of demand), Types of

demand, Types of demand - Demand for consumers goods and produce’s goods,

Autonomous demand and company demand, price demand, Income demand, cross

demand, short run demand and long run demand Industry demand and firm

demand,

DemandElasticity:

Meaning, Definition, Price, Income and Cross Elasticity (Meaning, equations and

Factors affecting)

Demandforecasting

Meaning, its significance, methods of demands forecasting, criteria of a good

forecasting method

SupplyAnalysis

Meaning, the determinants of supply, the law of supply, exceptions to the law of

supply, causes for change in supply

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Unit 3: Cost &RevenueAnalysis (25%)

CostAnalysis

Three concepts of the term ‘cost’ - real cost, opportunity cost, moneycost,

Types of costs: total cost - fixed cost - average fixed cost - variable cost - total

variable cost - Average total cost - marginalcost,

Behavior of short run average cost curves, ‘U’ shaped cost curve, Relationship

between marginal cost and averagecost

Long run cost curve, long run total cost, long run average cost, long run marginal

cost.

RevenueAnalysis

Total revenue, Average revenue, Marginal revenue, RevenueCurves

Unit 4: National Income and MoneySupply (30%)

National Income

Meaning &Definitions,

Basic Concept of nationalincome

o Gross National Product(GNP)

o Gross Domestic Product(GDP)

o Net National Product(NNP)

o Personal Income(PI)

o Disposable Income(DI)

Methods of measuring nationalincome

o Census of Product method or Output method or commodity servicemethod

o Census of Income method or Factor cost method

o Census of Expenditure method or Total outlaymethod

Circular Flow of EconomyModel

o Two SectorModel

o Four SectorModel

Money Supply

Definition of Money

Money & NearMoney

Functions ofMoney

Components of Moneysupply

Determinants of Moneysupply

Importance of Money

Demand forMoney

Suggested Readings:

1. ModernMicroeconomics:Theory&Application-H.L.Ahuja,PublisherSultanChand.

2. Advanced Microeconomics Theory-M.J.Kennedy , Himalaya PublishingHouse.

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3. Principles of Economics-PremBhutani ,Taxmann Allied Services (P)Ltd.

4. Economics-Paul Samuelson William Nordhaus , TataMacGraw-Hill.

5. Introduction to Positive Economics-Richard Lipsey , Oxford Universitypress.

6. Principles of Economics – D. M. Mithani, Himalaya PublishingHouse.

7. Introduction to Economics – Stephan Dobson,MACMILLAN.

8. ManagerialEconomics–Analysis,ProblemsandCases –P.L.MehtaSultan Chand& sons.

9. EssentialsofManagerialEconomics–P.N.Reddy,HimalayaPublishingHouse.

10. Business Economics – H. L. Ahuja, SultanChand.

11. Indian Economy – S. K. Misra, V. K. Puri, Himalaya PublishingHouse.

12. Economics, The ICFAIUniversity.

13. Principles of Economics – M. L.Seth.

14. Principles of Economics – N. Gregory MANKIW, Thomson SouthWestern.

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105 – Principles of Management


Objective of the course

To make students familiar with fundamental principles ofmanagement

To acquaint students with various functional areas ofmanagement

Teaching Pedagogy

Lectures, Presentation, Group Projects, Group Presentations, Debate, Audio Visual Material

Course Content

Unit 1: Nature and ScopeofManagement (30%)

Definitions of Management, Conceptual understanding of management, Features /

Characteristics, Roles of Managers, Management: Science, Art or both, Universality of

Management, Management as a profession, Code of conduct suggested by AIMA,

Management thoughts: Empirical, Fredrick Taylor’s Scientific Management, Henry Fayol’s

Administrative Management, Social System Approach, Decision Theory Approach, System’s

Approach, Contingency Approach

Unit 2: Planning &DecisionMaking (20%)

Planning: Concept, Definitions, Process, Characteristics, Process, Types, Premises,

Significance, Limitations, Decision Making: Concept, Definitions, Process, Individual vs.

Group Decision Making

Unit 3: Organising&Staffing (25%)

Concept, Definitions, Process, Principles, Organisational Structures (Line, Line & Staff,

Matrix, Committee) & its features, merits and demerits, Departmentation& its various

bases, Centralisation and Decentralisation (Benefits and Limitations), Formal vs. Informal

Organisations, Delegation of Authority: Meaning, Definition, Process, principles, Blocks to

effective delegation), Staffing: Definition, Features, Difference between Recruitment and

Selection, Sources of Recruitment

Unit 4: CoordinationandControl (25%)

Coordination: Meaning, Definition, Types, Need,Techniques

Direction: Meaning, Definition, Features,Principles

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Control: Meaning, Definitions, Process, Reasons for Resistance to control, Methods:

TQM, Budgetary Control, Break Even Control, Kaizen, Six Sigma, Benchmarking,

ResponsibilityAccounting

Suggested Readings:

1. PrinciplesofManagement; L.M.Prasad; SultanChandandSons,LatestEdition

2. Management: VSP Rao, ExcelPublications

3. Management – Concept, Practice and Cases; KarminderGhuman and K. Aswathapa;

Tata McGraw Hill; LatestEdition

4. Principles of Business Management; Gupta, Sharma and Bhalla; Kalyani Publications;

LatestEdition

5. Management: Harold Koontz , Tata McGrawHill

6. Management: Robbins & Coulter, PrenticeHall

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106–Financial Accounting



Toprovideconceptualknowledgeaboutfinancialaccountingandbookkeeping

To provide conceptual knowledge about computer accounting andcosting

Pedagogy

Lectures, Numerical examples and case study

Course Content

Unit1IntroductiontoFinancialAccountinganditsconcepts (15%)

Meaning, functions and limitations of financial accounting, various accounting concepts &

convention, nature of accounts and rules of debit and credit, fundamentals accounting

assumptions

Unit 2:BookKeeping (35%)

Preparation of journal, ledger, various subsidiary books, trial balance, final account of sole

trader

Unit3:Depreciation (15%)

Meaning, objectives and methods of depreciation, examples of depreciation calculation

(Straight Line Method and Diminishing Balance Method without retrospective effect)

Unit4:FinalAccountsofCompanyandComputerAccounting (15%)

Finalaccountsofcompanyaspercompanyact2013(onlyelementaryexamples),

Introduction and framework of computer accounting, accounting packages (Tally

Only)

Unit 5: ElementsofCosting (20%)

Conceptual and meaning of cost accounting (CA), advantages and limitations of CA,

concepts of costs, preparation of cost sheet, stock register (FIFO, LIFO, WA)

Suggested Readings:

1. T. S. Grewal, Introduction of Accounting, Sultan Chand& Co.

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2. Rupam Gupta, Principles of Accounting, Sultan Chang &Co.

3. Hanif and Mukharjee, Modern Accounting, Tata McGrewHill

4. S.N.Maheshwari,anIntroductiontoAccountancy,VikasPublishingHousePvt.Ltd.

5. A. K. Nandhni, Accounting with Tutorial, BPB Publication,Delhi

6. How to use Tall? SanjivGargMashbra, Ind. Pvt. Ltd., B. M. Agrawal (Publication

division),Delhi

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201 – Personality Development

First Year BBA(Semester 2) With Effect from AY2019-20


To explain the relevance and importance of personality to thestudents

To make students familiar with some softskills

To generate awareness regarding life skills and selfmanagement

Teaching Pedagogy

Lectures, Role Play, Audio Visual Material, Guest Lectures

Course Content:

Unit 1: An IntroductiontoPersonality (25%)

Concept andImportance

Presenting one self – Body Language, Dresscode

Leadershipskills

Personal Hygiene &Grooming

Development of positiveattitude

BoostingSelf-confidence

Unit 2:Life Skills (25%)

Introduction, need &Importance

Self awareness and appropriate socialinteractions,

Decision making & problemsolving

Functional reading &research

Unit 3:SelfManagement (25%)

Self management and stress managementskills.

Awareness of personal and community safetyissues

Nutritionalconcept

Awareness of community serviceproviders

Basic home sanitation andmaintenance

Unit 4: Soft Skills andTimeManagement (25%)

SoftSkills

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Telephonic skills, Interviewing skills, Negotiation, Meeting etiquettes, Dining etiquettes in

business meetings, Listening Skills, Teamwork Skills, Assertiveness Skills, Emotional

Intelligence Skills, Dressing etiquettes at work, Presentation Skills, Public Speaking, Handling

questions from audience

TimeManagement

Objectives and significance of time management, Steps of Effective time management, Time

wasters and ways to overcome, Procrastination and ways to overcome

Suggested References:

Shaffer, D. Social and Personality Development, Belmont, CA, Wadsworth/Thomas

learning

UNESCO, Life skills in Non-formal Education, UNESCO & INC NewDelhi

Rajendra Pal and J.S. Korlahalli. Essentials of Business Communication. Sultan Chand

& Sons,2004

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202 – E-Business

First Year BBA(Semester2) With Effect from AY2019-20

Objective of the course

To make students familiar with the electronicbusiness

To acquaint them with infrastructure ofe-business

Teaching Pedagogy

Lectures, Presentation, Quizzes

Course Content

Unit 1: Fundamentalsofe-Commerce (25%)

Commerce: Meaning & Nature, e-commerce, Origin, Definitions & Meaning, Scope & Goals,

Feature, Needs & functions, Significance, Advantages & Disadvantages, Essentials of e-

Commerce, e-Commerce v/s Traditional Commerce, Technologies used in e-Commerce

Unit 2: Business ModelsforE-Commerce (25%)

e-B usiness: Meaning, Definitions, Importance, e-Business Models based on the relationships

of Transaction Parties, B2C, B2B, C2C, C2G, G2G, B2G, Manufacture Model, Advertising

Model , Value Chain Model, BrokerageModel,

Unit 3: Payments MechanismsinE-Business (25%)

E-Payment Systems Models of Payments: Credit Cards, Debit Cards & Smart Cards, e-Credit

Accounts & e Money/Cash

Unit 4:DigitalSignatures (25%)

Legal positions of Digital Signatures, Procedure & working of Digital Signature

technology,

E-Payment and Risk: Data Protections, risk from mistakes and disputes, Consumer

protection, Management Information Privacy, Managing CreditRisk

Suggested Readings:

1. EssentialofE-Business: Arvind Chaudhry, Shyam Salunkhe, Sanjay Saindane,

SachinJadhav, Prashant Publications

2. Starting E-Commerce Business: Rich, Jason R, IDG BooksDelhi

3. E-Commerce Strategy-Technology and Applications: Whiteley, D, McGrawHill

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203–Accounting for Managers



To acquaint the students with the concept of managementaccountancy

Todeveloptheabilitytoevaluateand useaccountingdatatoaidindecisionmaking for

management as awhole

Pedagogy

Lectures, Numerical examples and case study

Course Content

Unit 1 Introduction of Management andCostAccounting (10%)

Conceptual and meaning of Management Accounting (MA) and Cost Accounting (CA),

advantages and limitations of MA and CA, difference between management accounting with

financial and cost accounting, scope of management accounting, role of management

accounting.

Unit 2: Analysis and interpretation offinancialstatement (35%)

Advantages and limitations of financial statement analysis, techniques of financial

statement analysis: comparative financial statement, common size statement and trend

percentage,

Ratio analysis:Advantages and limitation of ratio analysis, Liquidity and solvency ratio:

current ratio, liquid ratio, acid test ratio, proprietary ratio, debt-equity ratio, capital gearing

ratio, fixed assets to proprietary ratio, long term funds to fixed assets ratio, Profitability

ratio: gross profit ratio, net profit ratio, return on capital employed ratio, return on

shareholder’s fund,Efficiency ratio: stock turnover ratio, debtors ratio, creditors ratio,

operating ratio

Unit 3: FundFlowAnalysis (15%)

Preparation of statement showing changes in working capital, preparation of fund flow

statement (Including additional information), and adjusted profit and loss account

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Unit 4: Budget andBudgetaryControl (20%)

Meaning, significance and limitations of budgetary control, cash budget, flexible budget and

zero based budgeting,

Unit 5: Cost –Volume-Profit Analysis andDecisionMaking (20%)

Meaning and Significance of marginal costing, break even analysis (example including one

key factor), differential cost, relative cost, analysis through case study in the following

decision making areas: Make or buy decision, lease or buy, determination of product mix,

adding or dropping a product line and expand or contract.

Suggested Readings:

1. M. N. Arora, Cost and Management Accounting, Himalaya PublicationHouse

2. Ravi M. Kishore, Cost and Management Accounting, TaxmannPublication

3. R. S. N. Pillai, Management Accounting, Sultan &Chand

4. N. Vinayakan and G. B. Gupta, ManagementAccounting

5. S. N. MaheshwarGrewal, Cost and ManagementAccounting

6. Khan and Jain, ManagementAccounting

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204 – Economics for Managers (Including Macro)



To give a complete and rigorous introduction to basic principles ofmanagerial

economics andmacroeconomics

To demonstrate how applications of economic theory can improve decisionmaking.

Teaching Pedagogy

Lectures, Practical examples from corporate & business world, Assignments & Presentations

Course Content:

Unit 1 Introduction toManagerialEconomics (20%)

Introduction – What Managerial Economics isabout

Definitions of Managerial Economics

Nature & Scope of ManagerialEconomics

Chief Characteristics of ManagerialEconomics

Significance of ManagerialEconomics

Fundamental concepts in Managerial Economics (Opportunity Cost, Discounting

andEqui-Marginal)

Role & Responsibilities of a Managerial Economist inBusiness

Unit 2: Market Structure Analysis–1 (20%)

Perfectly CompetitiveMarket

Price Determination under PerfectCompetition

Features of a Perfectly competitivemarket

Demand curve facing the Firm & Industry under Perfectcompetition

Equilibrium of the Firm & Industry under Perfect competition in Short-run &Longrun

Monopoly

Price Determination underMonopoly

Features & causes ofMonopoly

Nature of Demand curve & Marginal revenue curve underMonopoly

Price & output under Monopoly in Short-run &Long-run

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PriceDiscrimination

Meaning of Pricediscrimination

Forms of Pricediscrimination

Degrees of Pricediscrimination

Conditions under which Price discrimination is possible&profitable

Unit 3: Market Structure Analysis–2 (25%) Price Determination under MonopolisticCompetition

Features of Monopolisticcompetition

Nature of Demand curve (AR) & Marginal Revenue(MR)curves

Concept of Group Equilibrium

Price & Output determination in short-run & Long Run under

MonopolisticCompetition

Sellingcost

Meaning, Difference between Selling Costs & Production Costs, Effects of Selling

Costs on DemandCurve

Oligopoly

Features, Kinked Demand Curve, Price Leadership (Types, Characteristics,

Advantages)

Unit 4:ProductionAnalysis (15%)

ProductionFunction

Meaning & classification of Factors ofProduction

Meaning &significance of Production Function inBusiness

Linear Homogeneous Productionfunction

Short-run & Long-run Productionfunction

Cobb-Douglas Production function

Theory ofProduction

Concept of Total Product, Average Product and MarginalProduct

Law of VariableProportions

Economies & Diseconomies ofscale

Returns toScale

Production Function with Two VariableInputs

Meaning &General Properties ofIso-Quants

Marginal Rate of TechnicalSubstitution(MRTS)

Optimum FactorCombination

Concept of Iso-CostLines

Least Cost Combination of Factors (Choice ofInputs)

The Economic Region of Production (RidgeLines)

ExpansionPath

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Unit 5:Inflation (20%)

Meaning of inflation

Causes ofinflation

Types of inflation (Demand pull and Cost pushinflation)

Stagflation – concept of inflationary gap by Keynes - effects ofinflation

Anti InflationaryMeasures

Philips curve Analysis and concept of Natural rate ofunemployment

Deflation: Causes, Remedies andSolution

Suggested Readings:

1) Managerial Economics – Analysis, Problems and Cases – P. L. Mehta, SultanChand

2) Managerial Economics in a Global Economy – Dominick Salvatore, Thomson South-

Western

3) Managerial Economics: Application, Strategy & Tactics – Moyers,Harris

4) Managerial Economics – D M Mithani, Himalaya PublishingHouse

5) Essentials of Managerial Economics – P. N. Reddy, Himalaya PublishingHouse

6) Managerial Economics – G S Gupta, TataMcGraw-Hill

7) Modern Microeconomics: Theory & Application – H L Ahuja, SultanChand

8) Advanced Economic Theory: Microeconomic Analysis – H L Ahuja, SultanChand

9) Principles of Microeconomics-H L Ahuja, SultanChand

10) Business Economics – H. L. Ahuja, SultanChand

11) Advanced Microeconomic Theory – M J Kennedy, Himalaya Publishing House

12)Economics – Paul Samuelson, William Nordhaus, TataMcGraw-Hill

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205 – Organisational Behaviour

First Year BBA(Semester2) With Effect from AY2019-20


To make students familiar with humanbehaviour

To explain the basics of organisationalbehaviour

Teaching Pedagogy

Lectures, Presentation, Group Work, Role Play, Assignments, Case Studies

Course Content:

Unit 1: Introduction to OB (15%)

Definition, Concept, Contributing Disciplines

Unit 2 Perception (20%)

Meaning and definitions, Perceptual process, Factors affecting perception,

organisation, Perceptual Distortion

Perception and

Unit 3 Attitude and Personality (25%)

Concept and meaning of Attitude, Definitions, Factors affecting formation of Attitudes,

Types of Attitudes, Characteristics of Attitude, Attitude and Behaviour, Concept of

Personality, Determinates of Personality, Personality andBehaviour

Unit 4Group Dynamics (20%)

Concept and meaning, Process of formation of groups, Types of groups, Usefulness of

groups in organisations, Emerging signals leading to potential differences while functioning

in groups (Situational Analysisonly)

Unit 5ConflictManagement (20%)

Concept and meaning, Process of development of conflict, Functional vs. Dysfunctional

conflict, Ego states (transactional analysis), Levels of Conflict, Conflict resolution, Managerial

implications

Suggested Readings:

1. Organisational Behavior by K.Aswathappa

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2. OrganisationalBehaviourby L. M.Prasad

3. Organisational Behaviour by StephenRobbins

4. Organisational Behaviour by FredLuthans

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206 – Business Environment

First Year BBA(Semester2) With Effect from A.Y.2019-20


To sensitise the class that there are continuous changes taking place in the

environment

To help understand importance of scanning environment on continuousbasis

To sensitise with external factors (micro and macro) that can have potential

impact onorganisation.

Teaching Pedagogy:

Lectures, Presentations, Case Studies

Course Content:

Unit 1: Introduction (15%)

Concepts and Importance of Business Environment, Environmental Analysis- Definition, Uses

and Limitation, Process of Environmental Analysis, Types of Environment: Internal Environment,

External Environment- Micro,Macro

Unit 2: Economic Environment (20%)

Nature & structure of Economic Environment, Economic Systems, Economic policies -

Privatisation, Monetary Policy, Fiscal Policy, Constituents Financial Market: (A brief Introduction)

Unit 3: Technological Environment (15%)

Meaning and Features, Impact of Technology on Society, Economy, Organization, Management of

Technology, Transfer of Technology.

Unit 4: Legal and Political Environment (25%)

Three political Institutions-Judiciary, Legislation, Executive, Price and distribution Control:

Objectives, Different types of price Controls, Public Distribution System, Competition Policy and

law: Nature and Scope, Government policies and distortions to competitions, interface of FDI

and competition law, Pre requisites for a competition policy, contours of competition law,

CompetitionAct,2002.

of 102

Unit 5: Social Environment (25%)

Concept and significance of Socio-cultural Environment, Social responsibility concept and stake

holder approach, For Social Responsibilities models- Ackerman’s Model, Carroll’s Four Part

model, Arguments for and against social responsibility, Limits of Social Responsibility, Business

Ethics, Consumerism, Consumer Protection Act: 1986

Suggested Readings:

1. Business Environment: Text and Cases Francis Cherunilam Himalaya PublishingHouse

2. Essentials of Business Environment - K Ashwathapa Himalaya PublishingHouse

3. Business Environment- ShaikhSaleem, PearsonEducation

4. Business Environment- Vivek Mittal, ExcelBooks

veer narmad south gujarat university...resume / cv and cover letters recruitment...

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