vdot northern virginia (@ vadotnova) live-tweeting as a ... · live-tweeting as a practice • 2.2...
TRANSCRIPT
![Page 1: VDOT Northern Virginia (@ vadotnova) Live-Tweeting as a ... · Live-Tweeting as a Practice • 2.2 million residents in Northern Virginia District (25% of state population) Agency](https://reader036.vdocuments.us/reader036/viewer/2022070721/5ee33067ad6a402d666d3802/html5/thumbnails/1.jpg)
Transcomm Awards Competition10a: Social Media—Best Use of Single Social Media Platform
VDOT Northern Virginia (@vadotnova)Live-Tweeting as a Practice
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• 2.2 million residents in Northern Virginia District (25% of state population) Agency work is varied: maintenance such as snow plowing, potholing, pipe replacement; operations incidents such as interstate closures, HAZMAT, electrical
• Goal to show agency has personality and message can carry across all platforms• Compelling and fun look behind the scenes and into crews’ lives
OVERVIEW
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• Major primary road needed to be closed for an entire weekend• Showcase crews: work was being performed by VDOT crews only, no contractors• Instill confidence with skill level and specialty equipment• Promote “Rockstar” crews
EMERGENCY STORMWATER PIPE REPLACEMENT
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• First live-tweeted traffic incident• Capital Beltway closed for 13 hours; interstate has daily traffic of 239,000 vehicles• Opportunity to showcase Incident Management Coordinators• Multi-jurisdictional HazMat: Overturned tanker with 8,500 gallons of fuel
INTERSTATE CLOSURE: OVERTURNED TANKER CRASH
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• Behind the scenes of making “#brinelines” road pretreatment ahead of snow• Focus on two crew members in two different roles• Was rear ended in trailing safety vehicle; timely to discuss work zone safety
SNOW PRETREATMENT
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• Agency is most known for plowing snow• Captive audience with drivers staying off the roads• Able to get to know an individual crew member in-depth due to time
SNOW PLOWING
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• Everyone loves snow. Except when they don’t.• Meteorologists and school kids engage with us• Opportunity to show long hours and hard work of crews
SNOW PLOWING
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• Able to show crews proactively mitigating potential issues• Involved residents of neighboring states• Simple humanitarian tweet was most popular ever
HURRICANE PREPARATIONS
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• 484 @vadotnova tweets from live-tweeting events• Impressions: 1,785,227• Likes: 7,158• Retweets: 1,433• Twitter Moments of live-tweeted events: https://twitter.com/VaDOTNOVA/moments
RESULTS
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TWITTER LOVE