vcdwg report on tv/video researchcfp.mit.edu/events/09oct/cfp fall09 presentations/2009.10... ·...
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VCDWG Report on TV/Video Research
CFP All-Members’ MeetingOctober 28-29, 2009
Cambridge, MA
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• Mappingtheindustrylandscape
• Historicalperspec7ve(4phasesofTV)
• Compe77vedynamics
• SocialTV
• ThefutureofTV:all‐IP,mobile(mul7‐plaHorm),social
• Parallelresearchstream:Buildingsocialservices
Historyoftheresearch
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• Publica7ons• Klym,Montpe7t:Innova2onattheEdge:SocialTVandBeyond,2008• Montpe7t,Klym,Blain:“TheFutureofMobileTV,”MobileTV:CustomizingContentandExperience,SpringerNovember2009(availableonCFPwiki)• Montpe7t,Klym,Mirlacher,TheFutureofIPTV,MTAPJournal,January2010• Klym,Montpe7t,Blain:BuildingSocialServices,IEEECCNC’10conferenceproceedings• Hietanen:NetworkedDigitalVideoRecordersandSocialNetworks,IEEECCNC’10conferenceproceedings• Mar7n,Santos,Shafran,Holtzman,Montpe7t:neXtstream:AMul2‐Device,SocialApproachtoVideoContentConsump2on,IEEECCNC’10conferenceproceedings
• Conferences• IEEEConTELconferenceinZagreb,June2009,keynoteaddress• X|Media|LabconferenceonPublicMedia,Amsterdam,November2009,keynoteaddress• IEEECCNC’10WorkshoponsocialTV,January2010,LasVegas
• Industrymee7ngs• PBS,HBO,WGBH,ThomsonElectronics(France),TimeWarnerCable,Shaw,Reed‐Elsevier,BBVA
• CFPWorkshoponvideoconvergence• Spring2010(inconjunc7onwithnextplenary)
Ac2vi2es
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Building Social Services:Social TV case study
CFP All-Members’ MeetingOctober 28-29, 2009
Cambridge, MA
Natalie [email protected]
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• Consume
• Distribute
• Create
SocialTV
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asagroup
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• Consume
• Distribute
• Create
SocialTV
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of“friends”asagroup
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• Consume
• Distribute
• Create
SocialTV
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of“friends”
FamiliarTrustworthy
RelevantSecure
asagroup
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• Consume
• Distribute
• Create
SocialTV
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of“friends”asagroup
FamiliarTrustworthy
RelevantSecure
• GroupsarecreatedusingproprietarySNtoolsor• ThirdpartyOSNsbecomeanewplayerinthevaluechain• “Friends”alsopar7cipateinthevaluechainthroughsocial
TVapplica7ons
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• Consume
• Distribute
• Create
SocialTV
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of“friends”asagroup
• SocialTVapplica7ons- Sharedviewingandinterac7on- Ra7ngsandrecommenda7ons- Sharedcontentdistribu7on- Sharedinfrastructure- Sharedcontentcrea7on
FamiliarTrustworthy
RelevantSecure
• GroupsarecreatedusingproprietarySNtoolsor• ThirdpartyOSNsbecomeanewplayerinthevaluechain• “Friends”alsopar7cipateinthevaluechainthroughsocial
TVapplica7ons
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• Consume
• Distribute
• Create
SocialTV
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of“friends”asagroup
• SocialTVapplica7ons- Sharedviewingandinterac7on- Ra7ngsandrecommenda7ons- Sharedcontentdistribu7on- Sharedinfrastructure- Sharedcontentcrea7on
Howtodesignsocialexperiences?
Privacyissues?Legal(copyright)issues?
FamiliarTrustworthy
RelevantSecure
• GroupsarecreatedusingproprietarySNtoolsor• ThirdpartyOSNsbecomeanewplayerinthevaluechain• “Friends”alsopar7cipateinthevaluechainthroughsocial
TVapplica7ons
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• Consume
• Distribute
• Create
SocialTV
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of“friends”asagroup
Thegroupbecomesthe“virtualoperator”(communitygeneratedprogramming)
FamiliarTrustworthy
RelevantSecure
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Community Generated Programming:Social, IP and Mobile TV
CFP All-Members’ MeetingOctober 28-29, 2009
Cambridge, MA
Marie-José MontpetitMIT RLE
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• VCDanalysisiden7fied:• Videoconvergence:
• Mobile,broadcast,IP‐based/OTTbecomingone• SocialTVasadrivertoconvergence
• Servicemix• Thegroupbecomestheoperatoranddefinesthebrand
• Anembodimentofthevision:• Thecommunitymul7‐screenTVexperience
“SocialTV”everywhere
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• Thegroupasa“brand”• It’sforma7onenabledbyaSNtool• Definedbywhatthegrouplikes(ordislikes)basedonra7ng• Sugges7onsnotimposi7onofcontent
• Enables(social)VideoConvergence• Watchonany“screen”• CombineOTTvideo,widgets,linearTV,UGCwithIM,Twiier,conferencingetc.
• Collabora7vedevicesandUI• Useproximity• Usethe“best”interface
BuildingtheVirtualOperator
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Architecture
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• CommonplaHorms• Developments7lldonein“silos”withcompe7ngmodels• Movingfromproducts(devices)toservices(content)• Commonbackoffice/management
• Mixedcentralizedandpeer‐to‐peercommunica7onsandtransmission• Beyondstorage–reliabilityandpropaga7on
• Somerefs:Medard(2005),FuluLi(2008),Lucani(2009)• P2Ppropaga7onandstorage
• New:adddynamics,mul7pleservices,andmobility• Heterogeneousnetwork/deviceecosystemaspects
• Managementofresources• Codecsandnetworks• Endtoendarchitectureandfeedbackloops
• UserbehaviorandUIs• Leanback/leanforward
• Businessmodels:whomakesmoneywhere• Customerloyalty/increasedpar7cipa7on• Costtotheusers(includingelectricity)• Virtualiza7on/resourcesharing
Development&Research
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• Joinus:• CCNC10WorkshoponSocialTV–January92010• CFPWorkshopon“VideoConvergence”–April2010• Classon“SocialTV”atMediaLab–January‐April2010• ProposedSIGCOMM2010WorkshoponIPbasedTV
• OpenIssues:technology/networkaspectsofvideoconvergence• Howdowebuildbeiernetworks?
• Leveragedistributedinforma7onnodes/CDNs• Integratenetworksanddevices/codecs• Layer3(andbelow)aspectsnotbeforgoien
• Heterogeneousnetworksarchitectures• Howdowebuildbeierexperiences
• Breakthesilomentality• Prototyping(useclasson“SocialTV”)
• LinktoPrivSec:• WhoownstheSocialTVexperience?
• Theprivacymediatorconcept
GoingForward
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