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TRANSCRIPT
04/08/2023 BigDoor 1
Monetization: The Love Child of Gamification & Rewards
KEITH SMITH, CO-FOUNDER AND CEO
BIGDOOR, @CHIEFDOORMAN
04/08/2023 BigDoor 2
Yearn
Keys To Monetizing Gamification
3
1.Create Yearn
2.Monetize Yearn
3.See #1
When Users Yearn, You Get…
4
1.Loyalty
2.Engagement
3.Money
5
3 Keys To Creating Yearn
1.Onboard New Users
2.Offer Authentic Rewards
3.Use Points As Redeemable Currency
CityVille
STILL THE MOST POPULAR GAME IN THE WORLD
6
7
CityVille Onboarding
A+
8
CityVille Rewards
A-
CityVille Virtual Currency
9
B-
Monetizing The Yearn
10
A+Yearn = $23/year/ADAU
Airline Miles
ACTUALLY THE MOST POPULAR GAME IN THE WORLD
11
Airline Miles Onboarding
12
Airline Miles Onboarding
13
D+
Airline Miles Rewards
14
A+
Airline Miles Virtual Currency
15
B+
Airlines Monetizing The Yearn
16
A+
Big Brother Sweden
17
BigBrother.se Onboarding
18
BigBrother.se Rewards
19
A+
BigBrother.se Virtual Currency
20
B+
Big (Brother) Dollars
21
A+
Thank you.
Keith [email protected]@ChiefDoorman