vasily's demin presentation from lotus forum 2010 websphere portal & wcm 7.0 final

Lotus знает, как построить портал и управлять веб-контентом на качественно новом уровне

Василий Демин, ведущий специалист по решениям Lotus, IBM EE/A

Тенденции рынка, определяющие

стратегию развития линейки WebSphere

Portal

Source: Pew Internet & American Life Project Tracking surveys (March 2000 – September 2009)

Использование Web стремительно растет, смещая акцент на доступ

Отовсюду, в любое время, любым способом...

Типичные переговоры (в 2009 году)Темы для обсуждения

Типичные переговоры (2010 год и дальше)Темы для обсуждения

Typical Audience

2010 IBM Global CEO Study Высокопроизводительные компании превращают в

капитал сложность -тремя способами

Приоритет для генеральных директоров (CEO's)

“Стать ближе к Заказчикам” – единственная наиболее важная тема. Привлекать заказчиков новыми сопособами, которые повышают интерес и лояльность, для создания спроса и источников дохода

Лучше понимать нужды заказчиков и вовлекать их более эффективно и непосредственно в процесс разработки продуктов и услуг

Использовать «Информационный Взрыв» для того, чтобы лучше слышать голос Вашего заказчика в огромном потоке данных, понять его и действовать

Представляем...

Проект IBM «Северная звезда» IBM Project Northstar

The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.

AnalyticsAnalytics

SearchSearch

CommerceCommerce

MobileMobile

Portal Portal Web Web

PlatformPlatform Web Web

Content/Content/Rich Rich MediaMedia

SocialSocial&&

UCUC2010

20112012

2013 2014 2015

ExceptionalExceptionalWebWeb

ExperienceExperienceПроект IBM «Северная звезда»Концепция IBM's в области Исключительного Web Мастерства

■ Стратегия на несколько ближайших лет стать стандартом в области Web-решений для обслуживания заказчиков

■ Стандартизация и упрощение линейки продуктов

■ Руководство по инвестициям

■ Быстро реагировать на технологические изменения и инновации


**IBM customer results. “Best Practices In User Experience (UX) Design”, Forrester Research, Inc., September 2009

Исключительное Web-мастерство:Результаты, которые невозможно не заметить*

• на на 400% 400% вышевыше коэффициент «визит-потенциальный покупатель»• на на 200% 200% вышевыше коэффициент «визит-заказ»• на на 41% 41% нижениже коэффициент покидания страниц• на на 16.6% 16.6% большебольше рекомендаций покупателями продуктов и сервисов• на на 15.8% 15.8% меньшеменьше заказчиков, уходящих к конкурентам• 14.1% 14.1% закачиков, интересующихся повторными заказами повторными заказами • на на 30% 30% вышевыше рэйтингрэйтинг** ** самообслуживания через web, чем через Help Desk• на на 75% 75% быстреебыстрее** ** время выпуска нового приложения для заказчиков

История и развитие Web мастерстваГотовы к следующим двум пятилеткам!

’01V1.1 & V2.1

IBM's Portal PlatformComposite Model

’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10

Introduced family of offeringsPersonalizationCollaboration

V4.1Deployment, Scale, Maintainability

V4.2 & V5.0

Web ContentManagement

Virtual Portals

V5.1

Portlet Factory

XML Forms

Drag & Drop

V6.0

MobileDashboardsLearning

Mashups

Accelerators

V6.1Web 2.0Support

GovernmentHealthcareBanking

IndustryToolboxes

BankingInsuranceTelecom

ContentBus ProcessCollaboration

Portal NOW Rapid Portal Deployment

V6.1.5End-user & Portal Optimization

Более 100 Технологических патентов по всему миру

by IBM Portal Development

Insurance Retail Telco

IndustrialTravel and Transport

Los Angeles County – Municipal Portal2009 National Association of Counties Achievement Award (Winner)

U.S. Nuclear Regulatory Commission – Electronic Information Exchange 2009 Excellence.Gov Award (Finalist)

Duke University Health System – Patient Portal2008 Healthcare Informatics Innovator (Finalist)

Bharti Airtel – Mobile Portal2008 Strategy Analytics Wireless Media Lab (Best Portal)

State of Missouri – Emergency Response Information System Portal2008 Computerworld Honors (Laureate)

Miami-Dade County – Housing Central Portal2007 Digital Government Achievement Award (Winner)

City of Helsinki – Citizen Portal2007 UN Report: Digital Governance in Municipalities (#1 in Europe)

City of Gothenburg – Citizen Portal2009 GT Newspaper Achievement Award (Recognized)

HSBC Bank Brazil – Employee Portal2009 Intranet Design Award, Nelson Norman Group (Recipient)

US Army Publishing Directorate – Army Action Tracking System 2009 Army Knowledge Management Award (Winner)

Наши заказчики, получившие награды

Saudi Shoura Council – eGovernance Portal2009 Best Website for Parliaments (Winner)

IBMWebSphere®

Portal

Наборы инструментов для различных индустрий

(Industry Toolboxes)Шаблоны, средства и лучшие

практики для различных индустрий, позволяющие

максимально быстро достичь необходимого

результата

Стратегия WebSphere® Portal

WebSphere PortalИнтеграционная

Платформа

IBM Accelerators Расширение функционала

для соответствия требованиям заказчиков

Увеличивая полноту решения

Широчайший выбор возможностей для Исключительного Web мастерства...

IBMWebSphere®

Portal

■ WebSphere Portal V6.1.5■ WebSphere Portal Enable for zOS

V6.1.5■ Lotus® Web Content Management

V6.1.5■ WebSphere Portlet Factory V6.1.5■ IBM Portal NOW V2■ Amazon Cloud: WebSphere Portal,

Lotus Forms, Mashups

■ IBM Content Accelerator V6.1.5■ IBM Collaboration Accelerator

V6.1.5■ IBM Mobile Portal Accelerator V6.1■ IBM Business Process Accelerator

V6.1.5■ IBM Dashboard Accelerator V6.1.5■ IBM Mashup Center

■ Toolboxes■ Travel and Transportation ■ Industrial Sector

■ Software Templates■ Government Self Service■ Online Banking■ Retail Vendor On-boarding■ Preview: Mobile Banking

Увеличивая полноту решения

WebSphere Portal v7.0 иLotus Web Content Management v7.0

Широчайший выбор возможностей для Исключительного Web мастерства...Стал еще больше!

Теперь доступны!

IBM WebSphere Portal и Lotus Web Content Management v7.0Платформа для Исключительного Web-мастерства

• Бесшовная интеграция WebSphere Portal и Web Content management

• Готовые компоненты интерфейсов социальных сетей Блоги и Wiki, Тэги (Tagging)

• Определяемая пользователями полезность контента Рэйтинги (Ratings)

• Универсальное средство для разработки композитных интерфейсов с помощью нового модуля IBM Universal Hub Integration

• Поточное управление контентом для бизнес-пользователя с помощью улучшений в Rich Editor и интеграции с Lotus® Symphony™

• Улучшенная поддержка Web-аналитики для понимания чаяний пользователей

• Поддержка виртуализации упрощает развертывание, уменьшает общую стоимость владения

• Быстрая разработка с помощью новой версии WebSphere Portlet Factory v7.0

Лучше один раз увидеть… Демо1 (соц.функции)!

Аналогичные ролики можно посмотреть тут: http://www.youtube.com/IBMWebSpherePortal

http://www.youtube.com/IBMWebSpherePortal



Лучше один раз увидеть… Демо2 (Аналитика)!





Лучше один раз увидеть… Демо3 (WCM)!





Спасибо за внимание!

• Вопросы?

• Vasily Demin• Specialty Software Sales Representative

(Lotus)• IBM Software Group• IBM East Europe / Asia

• 123317, Russian Federation, Moscow• 10, Presnenskaya Naberezhnaya

• Phone Office: +7(495)775-8800• E-mail: [email protected]• Web: http://www.ibm.com/software/ru/lotus/

Backup

WebSphere Portal V7.0...New Social Web Features

■ New out-of-box templates* for popular Blog & Wiki capabilities foster greater user participation & collaboration

■ New Tagging & Rating capabilities invite users to organization, evaluate and promote content

Socially-infused Web Experiences contribute to CEO objectives

*Available for Portal Enable, Portal Extend, Portal Express

WebSphere Portal V7.0...Expanded Web Experience Development SupportDerive incremental value from existing development resources/investments & expand community of Web Experience developers

Employ popular Web/HTML tools to create Web Experience look & feel

Employ popular Web/HTML tools to create Web Experience look & feel

WebSphere Portal V7.0...Unified Web Experience DeliverySeamlessly compose and deliver Web Experiences from varied sources

New Universal Integration Hub page presentation service enables the unified rendering of components developed with different tools and frameworks, such as portlets, iWidgets, feeds, HTML pages and more.

New Universal Integration Hub page presentation service enables the unified rendering of components developed with different tools and frameworks, such as portlets, iWidgets, feeds, HTML pages and more.

WebSphere Portal V7.0...Cost-of-Ownership ImprovementsCost control & reduction is a perennial IT business priority

■ In-place “Upgrade” from V6.1.x to V7.0 eliminates lengthy migration processes

■ Full VMware® support can reduce setup/deployment time, decrease hardware investment and slash energy costs

■ Multiple Profile support, enabled by virtualization, simplifies and speeds the ability to create Portal clusters and farms

■ Improved/updated Error Reporting and Messages can help speed resolution of configuration/operational issues

■ Configuration Wizard improvement makes it easier/faster to setup Portal security

■ Impersonation allows access to a user's Portal experience to view/troubleshoot issues in context for faster resolution

WebSphere Portlet Factory V7.0Supercharges Delivery of Exceptional Web Experience Applications

■ Richer Applications with expanded Dojo toolkit User Interface widgets, control and animation support

■ Advanced Interactive Applications via skinning capabilities minimizing or eliminating page flicker

■ Visually Compelling Applications with sophisticated User Interface capabilities

■ Absolute Application Automation enabling creation of complete applications in seconds

■ New and Improved Visual Application Development for faster, simpler application construction

■ Cloud Optimized with automatic hot deploy support for remote runtimes enabling more rapid and cost effective solution delivery

■ New Support for WebSphere Portal 7 and better integration with Portal themes

■ Advanced Data Visualization capabilities powered by IBM ILOG JViews* graphical charting components

* WebSphere Portlet Factory entitles IBM ILOG JViews for development use only, JViews license purchase required for production deployment

Version 7.0 Licensing/Pricing: What's New

Licensing Update■Version numbers of bundled components removed from license■Greater flexibility for customers to have access to supported newer versions of entitled components

Lotus Web Content Management V7.0Deliver Rich, Social Web Experiences Faster, Simpler and More Cost Effectively

■ Immersive, engaging and interactive Web experiences leveraging rich media assets

■ Insightful views into user behavior and content production with analytics

■ Social Web experiences with community driven tagging and rating

■ Simplified and faster content creation with Web 2.0 user authoring experience enhancements

■ Pre-built site templates for fast and simple delivery of professional Web experiences

■ Serviceabilty enhancements for reduced total cost of ownership

Deliver Immersive Web Experiences by Easily Ingesting Rich Media Assets

■ Create engaging, interactive sites that leverage rich media assets (i.e. video, audio, images et. al.) managed by leading digital asset vendors:

■ Genus Technologies■ MediaBeacon

■ Simply ingest rich media managed by:■ MediaBeacon R3volution Digital Asset Management

(DAM) solution■ Genus Technologies Media Upshot that leverages

IBM ECM technologies for rich media storage ■ Manage and edit rich media assets in Media Upshot and/or

MediaBeacon to leverage best of breed digital asset editing capabilities including:

■ Video transcoding and streaming■ Rich content editing■ Meta-data based search......and many other rich media

editing functions

Genus Technologies Media Upshot

MediaBeacon R3volution

Gauge Content Effectiveness and Efficiency for Site and Authoring Optimization

■ Alter site content to drive desired behavior by gaining rich, insights into user behavior with built-in support for IBM Coremetrics and leading analytics vendors including:

■ WebTrends■ Omniture■ Unica■ Google Analytics

■ Quantitatively manage and optimize the authoring process to maximize authoring capabilities and accelerate content production with Ephox WebRadar integration

■ Ephox WebRadar provides best of breed web content production analytics

“You cannot manage what you do not measure.” - Peter Drucker

Web Analytics Powered by IBM Coremetrics

Content Production Analytics Powered by Ephox WebRadar

Unleash the Power of Communities with New Social Features■ Improve content relevancy by enabling users to naturally

describe products and services with tags for micro-targeted up-sell and cross-sell offerings

• Maximize probability of inclusion in search engine results by incorporating tags into page meta-data

■ Speed relevant content access with user categorized tag cloud navigation and search

■ Increase brand visibility by harnessing word-of-mouth marketing with user generated ratings and comments

• Boost credibility of product and service benefits by leveraging user reviews

■ Maximize content effectiveness by combining personalization, tags and ratings

■ Ensure compliance in heavily regulated environments by using workflow to manage ratings and comments

Accelerate Content Creation with Simplified Authoring Experience ■ Create and edit content in-line for a

seamless authoring experience with built-in Web 2.0 features that simplify task flows, reduce page loads and minimize clicks required for task completion

■ Create content faster and more intuitively with customizable library views, filters and bread crumbs providing quick access to content, elements and components

■ Modify multiple content items iteratively and simultaneously with easy navigation to open, recently opened and favorite content, elements and components

■ Work smarter with linked content item insight providing mouse-over details including author and latest modification timestamp

Create a Professional Web Presence Now with Pre-Built Templates ■ Jumpstart content production with pre-built assets that

provide professional Web site capabilities out-of-the-box including:

■ Articles and Article Summaries■ Events and Training Announcements■ Landing Pages■ Biographies■ Dynamic Navigation■ Flexible Teasers■ Updated blogs and wikis

https://greenhouse.lotus.com/plugins/plugincatalog.nsf/assetDetails.xsp?action=editDocument&documentId=F83B831223ABB1108525771C004993D8

Manage and Troubleshoot Sites More Cost Effectively with Simplified Administration

■ Setup syndication simply and successfully for data replication with an intuitive system guided wizard that tests for common configuration issues

■ Identify and resolve syndication issues easily with pending and failed item reports in the administration console

■ Configure system properties rapidly via the WebSphere Application Server administration console

■ Log issues to aid in accelerated problem resolution using First Failure Data Capture and Message Catalog codes

■ Serviceabilty enhancements for reduced total cost of ownership

Significant trends influencing future

strategy

Source: Pew Internet & American Life Project Tracking surveys (March 2000 – September 2009)

Web Use Growing, Shifting

Anywhere, Anytime, Any Way...

Typical conversation (through 2009)Scope of Discussions

Typical conversation (2010 & beyond)Scope of Discussions

Typical Audience

2010 IBM Global CEO StudyHigh-performing companies capitalize on complexity in three ways...

Focus of CEO's

“Getting closer to Customers” is the single most important theme. Engage customers in new ways that increase interest and loyalty to generate demand and revenue sources

Better understand customer needs and involve customers more effectively and directly in product and service development

Exploit the information explosion to hear the voice of your customer through the vast amounts of data, understand it , and act.

Introducing...

IBM Project Northstar


AnalyticsAnalytics

SearchSearch

CommerceCommerce

MobileMobile

Portal Portal Web Web

PlatformPlatform Web Web

Content/Content/Rich Rich MediaMedia

SocialSocial&&

UCUC2010

20112012

2013 2014 2015

ExceptionalExceptionalWebWeb

ExperienceExperience

■ Portfolio alignment for simplicity and ease■ Guide for organic and inorganic investments■ Responsive to technology convergence and advances

IBM Project NorthstarIBM's vision for exceptional Web experiences

■ Multi-year strategy to be the standard for customer-facing Web experiences


IBM Project Northstar is targeted to most strongly appeal to the roles within an organization that sponsor and/or operate customer-facing Web properties

CustomerSupport

...etcChannelsites forAgents

Companyweb presence,Demand Generation,On-line Sales

CitizenCommunicationsand transactions

CustomerServices(Business Owner)

Brand, $, andsingle view of Customer

Growingchannel share and loyalty

Optimizing Self Service

Ease tax filingsEmergency readinessEducation advancementFood safety

On-line Banking,Patient Portaletc.

CSO Business Unit Executive

CMOCCO Office of ...


Strengths IBM brings to address the opportunity:

Unbreakable, proven, and highly scalable Openness and integration with existing data and app sources Greatest breadth of capabilities from digital services through

richness of product function through services and support Industry-leading capabilities – commerce, portal, social, mashups,

etc Industry-leading analytics capabilities -- historical, real time, &

predictive Specific expertise, best practices, and templates to speed ROI

Critical differentiators for Exceptional Web Experience,especially external-facing experiences

■ Portal Family of offerings are strategic components of IBM Project Northstar■ Completely leverages existing customer Portal investments■ Stays in sync into the future with customers expanding Portal investments■ Brings together the scope of technology, services, industry specific needs

expected to dominate extranets over next 3-5 year into a cohesive and consumable extension if and when desired.

■ New incremental packaged offerings to allowing accelerated deployment of differentiated, best of breed, customer facing experiences

■ Represents IBM's commitment to lead and outpace any alternative challengers pursuing the Exceptional Web Experience opportunity

What does this mean to existingWebSphere Portal Customers?

