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Social Listening for the Content Producer www.mutualmind.com Tony Edwards Director, Business Development [email protected] - @giddyuptony

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Social analytics for Variety 2013 Entertainment and technology Summit, LA.

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Page 1: Variety 2013 Entertainment and technology Summit

Social Listening for the Content Producer

www.mutualmind.com

Tony EdwardsDirector, Business Development

[email protected] - @giddyuptony

Page 2: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Page 3: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Top 200 channels144B Views

520M Comments1B Likes

Gamers Amateur Fashion Designers

Comedians

Page 4: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

1. Post Content Often

Study Identified 5 Common TraitsAmong Most Engaged Channels

2. Engage with Subscribers

3. Link to Other Social Channels

4. Showcase & Group Content

5. Custom Thumbnail Images

Page 5: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Page 6: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

We must learn the lesson that the music industry didn't learn. Give people what they want, when they want it, in the form they want it in at a reasonable price and they'll more likely pay for it rather than steal it.

~ Kevin Spacey

Page 7: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

VS

Page 8: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Shocking ending!

Two thumbs up!

Love it!The best movie I’ve ever seen!

Worst action movie ever!

That was joke!

Page 9: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Over 2M Mentions of Top 25 Movies in Last 30 Days

Page 10: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Page 11: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

@johncoonsportsBen Affleck as #Batman?! That's as bad as casting John Wayne to play Genghis Khan or Jar Jar Binks to play himself.

@TheincinatorBen Affleck as Batman!? Seriously, didn't the casting ppl watch him as Daredevil? #theregoesthatfranchise

@KrayziecatSOOO sad Charlie Hunnam backed out of 50 shades... heard @iansomerhalder could take part... I accept that:) sexy sexy sexy!

@Smattson23 Super super excited that Jaxs is going to be Mr. Christian Grey in 50 Shades of Grey. TAKE IT OFF.

Page 12: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Page 13: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Page 14: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Page 15: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Page 16: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Page 17: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Page 18: Variety 2013 Entertainment and technology Summit

Tony Edwards - [email protected] - @giddyuptony

Page 19: Variety 2013 Entertainment and technology Summit

www.mutualmind.com

Tony EdwardsDirector, Business Development [email protected] - @giddyuptony


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