variable data solutions for efi digital storefront...ceramic tiles, and personalised documents, with...
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Variable Data Solutions For EFI Digital StoreFront
®
Create highly customised data-driven VDP campaigns with 2 compatible options of VDP
software: FusionPro® and EFI VDP Templates powered by DirectSmile.
Variable Data Printing
Variable data printing (also known as one-to-one marketing or personalised printing) off ers customised, targeted communications with prospective customers, motivating recipients to respond. VDP has been shown to dramatically increase response rates while reducing overall printing costs (due to shorter, more targeted print runs as opposed to traditional “shotgun” campaigns).
The power of VDP within the realm of 1:1 marketing can be utilised through printing to acquire leads, increase sales and bolster customer loyalty with targeted dynamic messaging. Smartly executed, VDP maximises the relevance of your direct mail piece and drives responses.
1:1 Marketing
From business cards to postcards and more, VDP software includes advanced features such as the ability to customise products based on rules-driven personalisation.
By introducing emotionally appealing personalised images and perfectly targeted content, you will help your customers reach higher response rates and increase the eff ectiveness of printed com munications.
VDP Comparison: EFI VDP Templates & FusionPro
PLATFORM EFI VDP FusionPro
SERVER DEPLOYMENT
SaaS/EFI-Hosted
Self-Hosted
LICENSES
Desktop License (Template Creation) 2 2 Installs
Additional Licenses Upgrade Upgrade
PROFESSIONAL SERVICES
Professional Services Training Required With Purchase
ADOBE
Works With InDesign As Add-On
Adobe InDesign LicenseNot
IncludedNot
Included
Works With Acrobat As Plug-In
LOCALIZATION
Chinese (Simplified)
Danish
Dutch
English (US)
French
Finnish
German
Hebrew
Italian
Japanese
Norwegian
Portuguese (Brazilian)
Russian
Spanish
Swedish
LegendGray Text: Items are included in the platform – denotes which platform includes this item.
Crimson Text: Optional modules which can be purchased with Digital StoreFront (do not come standard).
ADDITIONALS EFI VDP FusionPro
IMAGE PERSONALISATION
Full Image Personalisation (Example: Name in the Clouds)
Optional
PRODUCTION
Full Production Software
Inline Batch OutputSingle Record
Offline Batch Output
Imposition
Operating System Windows WindowsMac
SUPPORT
Address Book Support
Document Formatting Rules
Input Formatting Rules
Multi-Column Dataset Support
User Profile Support
User Uploaded Images & Data File Support
Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services.
The APPS logo, AutoCal, Auto-Count, Balance, Best, the Best logo, BESTColor, BioVu, BioWare, ColorPASS, Colorproof, ColorWise, Command WorkStation, CopyNet, Cretachrom, Cretaprint, the Cretaprint logo, Cretaprinter, Cretaroller, DockNet, Digital StoreFront, DirectSmile, DocBuilder, DocBuilder Pro, DocStream, DSFdesign Studio, Dynamic Wedge, EDOX, EFI, the EFI logo, Electronics For Imaging, Entrac, EPCount, EPPhoto, EPRegister, EPStatus, Estimate, ExpressPay, Fabrivu, Fast-4, Fiery, the Fiery logo, Fiery Driven, the Fiery Driven logo, Fiery JobFlow, Fiery JobMaster, Fiery Link, Fiery Prints, the Fiery Prints logo, Fiery Spark, FreeForm, Hagen, Inktensity, Inkware, Jetrion, the Jetrion logo, LapNet, Logic, MiniNet, Monarch, MicroPress, OneFlow, Pace, PhotoXposure, Printcafe, PressVu, PrinterSite, PrintFlow, PrintMe, the PrintMe logo, PrintSmith, PrintSmith Site, PrintStream, Print to Win, Prograph, PSI, PSI Flexo, Radius, Rastek, the Rastek logo, Remoteproof, RIPChips, RIP-While-Print, Screenproof, SendMe, Sincrolor, Splash, Spot-On, TrackNet, UltraPress, UltraTex, UltraVu, UV Series 50, VisualCal, VUTEk, the VUTEk logo, and WebTools are trademarks of Electronics For Imaging, Inc. and/or its wholly owned subsidiaries in the U.S. and/or certain other countries.
© 2015 ELECTRONICS FOR IMAGING, INC. ALL RIGHTS RESERVED. | WWW.EFI.COM
EFI fuels success.We develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalised documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process, increasing your competitiveness and boosting productivity. Visit www.efi.com or call 0808 101 3484 (UK only) or +44 (0)1246 298000 for more information.
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