var mea magazine - gitex 2012
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VAR MEA MagazineTRANSCRIPT
October 2012Issue 160/2
ThisGITEX
In Focus - TwinMOS Gitex Showcase - iomega Gitex Showcase - Panasonic
October 2012Issue 160/2
SurpassesExpectations
Large collectionof new products
...continued on pg 4
Discuss the product lines and solutions you are
bringing at GITEX?
Dell will be exhibiting in the Cloud Confex area, giving
attendees an opportunity to view our suite of technology
solutions. The range includes servers, storage, networking
and cloud solutions to desktops and laptop solutions.
Netgear is at the heart of
the innovations sweeping
through the networking
industry. Ali Ahmar,
Regional Director ME-CBU
at Netgear explains how
the company manages to
remain relevant in an
endlessly evolving market
...continued on pg 4
Dell’s RegionalGame PlanDell is at the centre of an industry-wide evolution from simply
supplying hardware to providing services and solutions. All this
technology comes together at GITEX. Dave Brook, general
manager for Dell in the Middle East will at the centre of it all.
Smart IT DrivingNetgear’s Vision
Dazzle Visitors withEco Innovations
- iomega
tober 2012
ectionoducts
is
Dav
e B
roo
k -
Gene
ral M
anag
er, D
ell, M
E
October 2012 | 5
Our standard product line ranges from 12” to 55” and is available in the most popular and proven technologiesin today’s markets. And if you have special requirements, our “custom solutions” team is at your command.
Visit us at: Hall #4 | Stand B4-35
DubaiP.O. Box: 32610, Dubai, UAE.Tel: +971 4 3426060 Fax: +971 4 3547779E-mail: [email protected]
Bahrain:P.O. BOX 75149, Manama,Kingdom of BahrainTel.+973 17292904Fax: +973 17295183Email: [email protected]
October 2012 | 35
Ho
w it
wo
rks?
1)
Decid
e t
he c
ate
go
ry y
ou w
ould
lik
e t
o f
orw
ard
yo
ur
no
min
atio
n
2)
Send
in y
our
req
uest
for
no
min
atio
ns in 2
00 w
ord
s d
eta
iling
yo
ur
achie
vem
ents
w
hic
h justify
yo
ur
no
min
atio
n.
3)
All
no
min
atio
ns w
ill b
e s
cre
ened
by a
sp
ecia
lly a
pp
oin
ted
panel o
f ju
ry
4)
All
sho
rtlis
ted
co
mp
anie
s, b
rand
s, p
rod
ucts
and
ind
ivid
uals
will
be info
rmed
and
co
nsid
ere
d f
or
vo
ting
5)
Vo
ting
will
be v
ia
a.
Onlin
e
b
. F
ax
c.
Tele
surv
ey
Dec
isio
n o
n w
inne
rsT
he w
inners
will
be d
ecid
ed
based
on t
he f
ollo
win
g p
ara
mete
rs
1)
50%
by t
he v
oting
receiv
ed
2)
50%
by t
he p
anel o
f ju
ry
Win
ners
will
anno
unced
during
a m
eg
a e
vent
to b
e h
eld
in M
arc
h 2
012
The
sch
edul
e
No
min
atio
ns w
ill b
e r
eceiv
ed
betw
een 1
st
No
v –
15th
Dec
S
ho
rtlis
ted
co
mp
anie
s, B
rand
s, p
rod
ucts
and
ind
ivid
uals
will
be info
rmed
by J
an 8
th
V
oting
will
be h
eld
fro
m 1
5th
Jan t
ill F
eb
29th
F
inal w
inners
to
be a
nno
unced
in M
arc
h ( d
ate
TB
D) at
a G
ala
Azw
ard
s N
ight
True t
o its
nam
e V
AR
Cho
ice o
f C
hannel aw
ard
s r
eflect
the p
op
ula
rity
whic
h c
om
pa-
nie
s, b
rand
s, p
rod
ucts
and
ind
ivid
uals
co
mm
and
in t
he c
hannel.
Ano
ther
excitin
g e
ditio
n o
f th
e a
ward
s g
ets
und
erw
ay s
oo
n.
All
up
date
s c
om
ing
so
on o
n w
ww
.VA
Ro
nlin
e.c
om
V
AR
Aw
ard
s T
eam
Net
wor
king
Ven
dor
of t
he Y
ear
The n
etw
ork
ing s
pace h
as
evo
lved
and
conso
lidate
d m
uch in
the p
ast
few
years
. The
win
ner
in t
his
cate
gory
is s
een a
s havi
ng k
ep
t p
ace a
nd
sust
ain
ed
gro
wth
in t
he c
hannel.
Info
Security
as
a c
ate
gory
contin
ues
to B
E o
ne o
f th
e fast
er
gro
win
g s
egm
ents
.
Est
ab
lished
nam
es
tuss
le w
ith m
any
fast
ris
ing v
end
ors
in t
he s
ecurity
softw
are
busi
ness
but
whic
h o
f th
ese
nam
es
has
been t
he c
hannel’s
favo
urite
of th
e y
ear?
Sec
urity
Ven
dor
of t
he Y
ear
Manufa
ctu
rers
contin
ue t
o d
ep
end
on t
he c
hannel t
o s
ucceed
in t
he m
ark
et
and
have
deliv
ere
d in
nova
tive p
rogra
ms
for
their t
ier
two c
hannel.
This
aw
ard
recognis
es
the
best
channel p
rogra
m t
hat
has
help
ed
you g
row
your
busi
ness
sig
nifi
cantly
ove
r th
e y
ear.
Bes
t C
hann
el P
rogr
am
Prin
ter
Bra
nd o
f the
Yea
r
The p
rinte
r m
ark
et
spannin
g d
iffere
nt
technolo
gie
s is
a v
ery
com
petit
ive m
ark
et
with
many
pla
yers
but
still d
om
inate
d b
y a few
bra
nd
s. The c
hannel’s
decis
ive v
ote
in t
his
cate
gory
goes
to t
he b
rand
that
mad
e t
he s
trongest
imp
act
in t
he m
ark
et
for
the y
ear.
New
genera
tion L
CD
and
LE
D m
onito
rs o
ffer
sup
erior
desi
gns
as
well
as
hig
her
perf
orm
ance. The b
rand
and
pro
duct
diff
ere
ntia
tion in
this
cate
gory
has
to b
e w
ell
defin
ed
for
an a
vera
ge c
onsu
mer. T
he c
hannel’s
vote
goes
for
the le
ad
ing b
rand
in t
his
cate
gory
.
Mon
itor
Bra
nd o
f the
Yea
r
Lap
top
s contin
ue t
o b
e fast
gro
win
g in
the M
idd
le E
ast
desp
ite t
he o
nsl
aught
of ta
ble
ts.
The a
ward
recognis
es
the le
ad
ing b
rand
in t
his
sp
ace for
the y
ear.
Lap
top
Bra
nd o
f the
Yea
r
Yet
anoth
er
fast
gro
win
g p
rod
uct
cate
gory
, st
ora
ge v
end
ors
are
scra
mb
ling t
o a
dd
ress
a fast
gro
win
g n
eed
for
more
sto
rage c
ap
aciti
es.
The a
ward
goes
to t
he v
end
or
that
is p
erc
eiv
ed
by
the c
hannel a
s to
p p
erf
orm
ing in
the r
egio
n.
Sto
rage
Bra
nd o
f the
Yea
r
Com
ponents
as
a b
road
um
bre
lla o
f p
rod
uct
cate
gories
com
prise
s p
rocess
ors
, chip
sets
,
gra
phic
s card
s, R
AM
and
so o
n. T
he a
ward
recognis
es
the v
end
or
who a
ssure
d s
om
e
cla
rity
as
well
as
sup
port
in t
akin
g it
s p
rod
ucts
to m
ark
et
thro
ugh t
he c
hannel a
nd
hence
won t
heir r
ecogniti
on.
Com
pon
ent
Bra
nd o
f the
Yea
r
The c
hannel v
ote
s fo
r th
e v
end
or
rep
rese
nte
d b
y its
key
pro
duct
manager
who h
as
pro
activ
ely
help
ed
the b
rand
to b
ett
er
penetr
ate
the c
hannel a
nd
als
o b
uild
exc
elle
nt
rela
tionsh
ips
with
rese
llers
to e
nab
le h
igher
pro
duct
sale
s.
Pro
duc
t M
anag
er o
f the
Yea
r
This
pre
stig
ious
aw
ard
goes
to t
he v
end
or
who h
as
achie
ved
tre
mend
ous
cla
rity
in t
erm
s
of re
gio
nal b
rand
eq
uity
thro
ugh w
ell
directe
d p
rod
uct
intr
od
uctio
ns,
mark
etin
g p
rogra
ms,
after
sale
s se
rvic
e in
vest
ments
& t
ruly
show
ed
the le
ad
er’s
initi
ativ
e.
Bra
nd o
f the
Yea
r
The w
inner
has
to b
e a
pro
duct
that
is s
een a
s ra
idin
g t
he b
ar
in t
he r
esp
ectiv
e c
ate
gory
as
well
as
caught
the im
agin
atio
n o
f cust
om
ers
with
its
aest
hetic
desi
gn, p
erf
orm
ance
& r
elia
bility
.
Bes
t N
ew P
rod
uct
Train
ing is
a v
alu
e a
dd
ition for
the c
hannel t
o h
elp
them
sell
fast
er
and
bett
er. B
ut
who
was
the b
est
of th
e y
ear
in it
s exe
cutio
n o
f tr
ain
ing p
rogra
ms
and
engagem
ent?
Bes
t Tr
aini
ng in
itiat
ives
of t
he Y
ear
Many
vend
ors
have
flourish
ed
in t
he a
ccess
ories
busi
ness
, keep
ing p
ace w
ith t
he fast
gro
win
g n
ote
books
and
tab
lets
mark
et.
The a
ward
recognis
es
the b
est
in t
he m
ob
ile
access
ories
busi
ness
for
the y
ear.
Mob
ile a
cces
sory
Bra
nd o
f the
Yea
r
The c
hannel c
hoose
s th
e favo
urite
dis
trib
uto
r w
ho d
eliv
ere
d b
est
in c
lass
after
sale
s
serv
ice a
nd
has
enab
led
fast
est
serv
ice t
urn
aro
und
tim
es.
Bes
t af
ter
Sal
es S
ervi
ce o
f the
Yea
r
A m
uch s
ought
after
aw
ard
, th
is g
oes
to t
he d
istr
ibuto
r th
at
has
a t
op
of th
e m
ind
recall
with
the c
hannel,
is s
een a
s a m
ost
relia
ble
part
ner
and
goes
all
the w
ay
in e
nab
ling
a w
in-w
in r
ela
tionsh
ip w
ith t
he c
hannel.
Cha
mp
ion
Dis
trib
utor
of t
he Y
ear
This
aw
ard
is for
the r
eta
iler
who h
as
mad
e t
he m
ost
imp
act
in t
erm
s of sa
les
bott
om
-lin
e
for
various
pro
duct
cate
gories
as
well
as
und
ert
ook t
ook s
om
e b
old
pro
activ
e m
ark
etin
g
initi
ativ
es.
The w
inner
is d
ecid
ed
on t
he b
asi
s of vo
tes
from
vend
or
rep
rese
nta
tives.
Bes
t R
etai
ler
of t
he Y
ear
The w
inner
is a
n in
div
idual w
ho is
a d
ecis
ion m
aker
in h
is c
om
pany
and
is w
ell
regard
ed
by
the la
rger
IT fra
tern
ity o
f th
e r
egio
n for
his
cam
ara
derie, in
form
ed
insi
ghts
as
well
as
om
mitm
ent
to t
he c
hannel’s
pro
gre
ss.
Mos
t P
opul
ar C
hann
el P
erso
nalit
y
The w
inner
in t
his
cate
gory
will b
e a
pop
ula
r vo
te for
an in
div
idual i
n a
decis
ion m
akin
g
cap
acity
fro
m t
he S
ale
s or
Mark
etin
g t
eam
s of any
of th
e d
istr
ibuto
rs, w
ho p
ain
stakin
gly
work
ed
to s
up
port
the c
hannel &
ran t
hat
ext
ra m
ile t
o m
eet
channel r
eq
uirem
ents
.
Cha
nnel
Cha
mp
ion
of t
he Y
ear
The w
inner
in t
his
cate
gory
is p
erc
eiv
ed
to h
ave
exc
elle
d a
t gro
win
g s
ale
s th
rough
pro
activ
e m
easu
res
and
health
y tr
ad
e.
Bes
t D
eale
r of
the
Yea
r
A v
isio
nary
and
cham
pio
n b
usi
ness
man w
ho h
as
led
his
com
pany’
s
outs
tand
ing g
row
th a
nd
is a
n e
xem
pla
ry r
ole
mod
el f
or
oth
er
entr
ep
reneurs
in t
he in
dust
ry.
Out
stan
din
g E
ntre
pre
neur
ship
Channel p
rom
otio
ns
help
incentiv
ize t
he c
hannel t
o b
oost
sale
s. T
his
cate
gory
recogniz
es
the b
est
channel s
chem
es
of th
e y
ear
as
exe
cute
d b
y a v
end
or.
Bes
t C
hann
el S
chem
es
Reta
il d
istr
ibutio
n is
quite
sp
ecia
lized
and
req
uires
und
ers
tand
ing o
f th
e n
uances
of
reta
il m
anagem
ent
as
well
as
rap
port
with
majo
r re
taile
rs. The a
ward
recogniz
es
the
top
perf
orm
ing r
eta
il d
istr
ibuto
r of th
e y
ear
as
vote
d b
y th
e c
hannel
Ret
ail D
istr
ibut
or o
f the
Yea
r
Valu
e-a
dd
dis
trib
uto
rs o
r VA
Ds
as
they
are
conve
nie
ntly
know
n d
eliv
er
ad
diti
onal
serv
ices
to t
he c
hannel t
o h
elp
them
take d
iffere
nt
solu
tions
to a
dd
ress
ab
le m
ark
et
segm
ents
. The a
ward
recogniz
es
the le
ad
ing V
AD
of th
e y
ear.
Valu
e A
dd
Dis
trib
utor
of t
he Y
ear
The a
ward
is g
iven a
way
to t
he Inte
gra
tor
who h
as
dep
loye
d s
cala
ble
, m
anageab
le
and
secure
netw
ork
ing p
roje
cts
more
success
fully
than p
eers
. (B
ase
d o
n t
he b
rief
of p
roje
cts
exe
cute
d in
the y
ear
and
in
clu
din
g t
he J
ury
’s v
ote
)
Net
wor
king
Inte
grat
or o
f the
Yea
r
The a
ward
goes
to t
he S
I w
ho h
as
been a
ble
to focus
on s
ecurity
solu
tions
and
has
stre
ngth
ened
his
pro
file in
this
cate
gory
. (B
ase
d o
n t
he b
rief of p
roje
cts
exe
cute
d
in t
he y
ear
and
inclu
din
g t
he J
ury
’s v
ote
)
Sec
urity
Inte
grat
or o
f the
Yea
r
Sto
rage s
olu
tions
now
call
for
inte
lligent
posi
tionin
g a
s w
ell
as
config
uring b
ase
d o
n
ass
ess
ment
of cust
om
er
need
s in
sp
ecifi
c s
egm
ents
and
vert
icals
. T
he a
ward
goes
to t
he m
ost
accom
plis
hed
SI in
the c
ate
gory
. (B
ase
d o
n t
he b
rief of p
roje
cts
exe
cute
d in
the y
ear
and
inclu
din
g t
he J
ury
’s v
ote
)
Sto
rage
Inte
grat
or t
he Y
ear
VA
R C
ho
ice o
f C
hannel (C
OC
) A
ward
s n
ow
in its
7th
year
of
runnin
g has intr
od
uced
a
refr
eshed
fo
rmat,
and
few
cate
go
ry a
dd
itio
ns. It
pro
mis
es t
o b
e q
uite e
xcitin
g a
s t
he
vo
ting
unfo
lds.
The a
ward
s w
ill b
e d
ecid
ed
fo
r 26 c
ate
go
ries. N
om
inatio
ns a
re invited
in a
ll cate
go
ries