vapourlites retail pac - pdf

PLMedicare • +44 (0) 1924 260 483 • [email protected] • www.plmedicare.com

Retail Introductory ReportNovember 2013


We are pleased to present you with the following information to assistwith your due diligence.

Why Vapourlites™ Vapourlites are one of the few companiesadvocating that Retailer’s take an intelligent &prudent approach to stocking a small number of‘High selling’ SKU’s. As retailers ourselves weunderstand the lack of time, operational demands,logistics & sheer number of products beingpeddled to you every day can be perplexing.

We also acknowledge that you have to look under a lot ofstones to find a Pearl!

Indeed that’s why we suggest initially running 3 Vapourlites products & workclosely to ensure you maximise your ROI with the smallest outlay, operating inthe smallest footprint - allied to creating the highest ‘Sales Yield’ achievable.

In addition, we offer a next day delivery service, great profitmargins & for peace of mind a 60 day ‘no quibble’ customermoney back guarantee.

In total, 11% ofUK smokers nowuse electroniccigarettes,growing from 3%in 2010.

Retail Price Comparison of Leading Brands

Disposable Starter Kit Cartomiser (refills)

Vapourlites £3.99 £9.99 9.99 (5)Nicolites £6.95 £19.99 £6.96 (3)E-Lites £19.99 £19.99 (5)SkyCig £20.00 £10.95 (5)GoVype £5.99 £14.99 £7.99 (2)10 Motives £5.99 £13.99 £6.99 (5)Vapestick £5.99 £19.99 £7.99 (4)Litejoy £6.99 £14.99 £14.99 (5)Totally Wicked £4.99 £24.99Gamucci £6.99 £9.99 £6.99 (3)Neon £9.00 £19.99 £10.99 (5)Multicig £14.99 £69.99 £10.95 (5)


BackgroundHere is a relatively brief overview of the situation regarding E-Cigarettes andVaping in the UK. Electronic cigarettes made their debut in 2007, but have madevery little impact until recently. In the last 3 years the number of people ‘vaping’in the UK has doubled every 12 months. Around 1.3 million people are usingsome form of vaping device in the UK according to the Medicines and HealthRegulatory Agency (MHRA).

Sales of ‘E-Cigarettes’ is expected to reach £2bn this year and analyst havesuggested the” technology will prove the most significant development in thehistory of organised tobacco, which is about 200 years”.

Links: http://www.youtube.com/user/VapourlitesTV

Read More: http://www.rcplondon.ac.uk/press-releases/rcp-comment-regulation-nicotine-containing-products

Timing is Key;As we approach the festive period sales of electroniccigarettes quickly increase. During January theindustry enjoys the busiest individual spike in sales.When people make their New Year’s resolution,quitting smoking and living a healthier lifestyle areoften at the top of the list -

around 35% of smokers willattempt to stop smoking atthe beginning of a new year.At a time when business is generally slow or transitional & retailers have toreduce margins, we offer an exceptionally efficient and quick – as well as longterm repeat business opportunity to lift your revenue streams.

Electronic cigarettes arealso backed by publicopinion and seenfavourably as analternative to traditionalcigarette smoking by anumber of body’s andmedical professionals.

VL5 - 1 Your Gateway/entrance into vaping.

SRSP at only £3.99 for a 20 cigarette equivalent.Available in Tobacco and Menthol flavour – offeringa good level of Nicotine at 20mg – this productsells in either a 12pk display box unit or you cansimply hang it on our ticket strips provided.

VL4 Electronic rechargeable Cigarette with

charger unit. SRSP of £9.99 for a 40 cigaretteequivalent. Initial orders of the 16mg Nicotinestrength is recommended. Available in innerbox cartons of 10 pc’s. This product will proveto be an exceptional seller and presentsoptions to introduce different strengths andflavours as required.

X5 5 packs of Refills (cartomizers) for our

Rechargeable Cigarettes. SRSP £9.99 for a200 cigarette equivalent – deliveringexceptional value of approximately £1 for theequivalent of 20 regular cigarettes. Initialorders of the 16mg Nicotine strength arerecommended in tobacco flavour, available ininner display box carton of packs of 10 pc’s.We have 4 different flavours across 5different strengths to cater for every taste.


Strategically from a Retailing perspective;We recommend starting with three key core lines;


POS - Options:• Leaflets / posters

• Window stickers

• Perspex CDU stands

• Shelf wobblers/talkers

• Clip strips

• Display box for every inner Ctn’s

• Vending Machines (volume & location specific)

A selection of POS Options all delivered FOC to maximise your ROI.

A small selection of our Retail Partners


The Vapourlites™ Advantage:

• Can be used inside public spaces

• Huge savings compared to regular cigarettes

• Full smoking sensation

• No tar, no tobacco, no smoke

• No passive smoking effects

• Odourless, harmless vapour

• Choice of flavours and nicotine strength

• Blue light tip (avoids confusionwith regular cigarettes)

Speaking about the benefits ofelectronic cigarettes asopposed to traditional smoking,Professor John Britton of theRoyal College of Physicians inGreat Britain, is quoted assaying: “If all the smokersin Britain stopped smokingcigarettes and startedsmoking e-cigarettes wewould save five milliondeaths in people who arealive today.”

Example POS for VL5-1

Energy Shisha THE WORLD'S FIRST CAFFEINEINFUSED ELECTRONIC SHISHA STICK

Energy Shisha works in a similar way to anenergy drink, the difference being, that youinhale vapour to gain a caffeine hit.

Energy Shisha can last up to 300 puffs, whichput another way, can equate to the effects ofdrinking 15 regular cans of energy drink(based on 20 inhalations/per can).

Energy Shisha can boost your performance,combat tiredness and also fatigue.

Sold nationwide in bars, clubs and online, Energy Shisha is UNIQUE and cannot be compared to similar, but standard noncaffeine containing e-shisha products which are currently available.

With its sophisticated design style, Energy Shisha is proving a ‘musthave’ product due to its ease of use,convenient portability and, of course,its ability to deliver the caffeine hit -just when you need it.

The Energy Shisha brand is now rolling out its products globally.


Energy Shisha MicroSRSP £3.99

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vapourlites retail pac - pdf

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