vans (crm)
DESCRIPTION
TRANSCRIPT
CRM STRATEGY
&
THE VANS’-sensational
Loyalty Programme
Purchase Vans products within SDS stores
For every $1 Spent on Vans product within the SDS stores, the customer receives 1 point.
Earn 800 points and the customer receives 1 free entry to a specific local event*, in which Van’s/SDS sponsors, host and/or endorses.
Includes industry related events & promotional happenings…
Reserved for
Vans’-
sensational
Loyalty
Banana’s
Vans’-sensational Loyalty Member
You?? @ Vans’-
sensational
Important Campaign ?#@*&%!
Target Market:
Vans’ target market includes young individuals who are involved in a high degree of counter-culture.
Vans four counter-cultural pillars include art, music, action sports and street culture.
Campaign Inf0:
Campaigns Duration: 2 YearsNo card (Digits)
Joint objective & Relationship Increase loyalty long-term financial
stability
More ?#@*&%! • Reward consumer via Experience
Enhances relations with the Vans/SDS brand due to direct and indirect contact to which the consumer experiences via the event
Emotional value. creates stronger relations, which assist in providing a stronger customer retention rate
• Motivation
Consumers characterize openness and genuine concern for a brand’s goods or services and will respond in a willingness to sacrifice short-term and long-term compensations for long-term gain (Bennett, 2011)
Incentive and demand via an end result.
• Measurability
• Rules
THE
END