The Destiny of DataJohn C. HavensFounder, The H(app)athon Project

2013 Vanguard Direct Sales Kickoff Meeting

Introduction

Current LandscapeJohn C. Havens •Founder, The H(app)athon Project •Contributing writer for Mashable• As an expert in emerging/social media, featured in:

• Fast Company, INC, Ad Week, PR Week (partial list)• Keynote/speaker (partial list):

• SXSW, Web 2.0, WSJ Digital, in Munich, Stockholm, Geneva• Published Author (Tactical Transparency) • Former EVP, Social Media at Porter Novelli (PR Firm):

• Created content strategy for clients (Gillette, Monster)• Created thought leadership content for senior staff• Provided media training to C-level staff (CFO)• Brought in new business (Merck, SoyJoy, HP)

• Former VP, Business Development at BlogTalkRadio• Conducted over 250 interviews with prospects/luminaries• Brought in business with Walmart, Allstate, Ford

• Former About.com Guide to Podcasting (owned by NYT)• Created over 100 articles and podcasts• Established business relevance for new medium in 2006/7

• Former Professional actor in NYC• Principal performer on/off Broadway, TV and film• Partial bio at IMDB• Author of a Book on Acting• Taught acting for over four years

Technology Trends

Quantified SelfQS is a term coined by Kevin Kelly and Gary Wolf of WIRED. It refers to the practice of measuring behavior in an effort to better understand one’s health, sleep, or other traits that can be tracked.

MoodPanda lets users create a graphical Mood Diary and compare it to others.

Quantified SelfSaga tracks and learns your behavior. Sensors + GPS gauge actions which are pushed to social networks.

Quantified SelfThe Human Face of Big Data is an app that lets you personalize information about yourself via a lush visual format and see others like you in the world.

Quantified SelfIlimivu is a patient-centered software platform designed to capture rich, multimodal behavioral streams through user engagement.

Internet of Things / Big Data

The Internet of Things refers to the idea of sensors being embedded in the objects around us. Big Data refers to the notion of overwhelming amounts of disparate information streams converging without a common metric of measurement. The two trends are often compared as IOT sensors provide a unique layer of data to measure in comparison to human action.

Internet of Things This diagram by Cisco shows the evolution and growth of the Internet of things by 2020.

Big Data

This graphic created by Cloud Tweaks gives a sense of how much information is transmitted via big data.

The numbers you see here were estimates based on activity during the 2012 Summer Olympics in London.

Augmented RealityAugmented Reality is a technology that overlays digital data on a screen. Visual markers cue images to appear and can be placed anywhere in virtual reality, or what some call the “Outernet” (as compared to the Internet). Sight is a fictional film showing how Augmented Reality might be utilized when connected to social networks and predictive technology.

Augmented RealityViewdle is an existing technology recently purchased by Google that combines facial recognition technology and Augmented Reality. Hold your phone up to someone’s face, see their latest post. Combined with Google’s Project Glass (inset), this means people can put down phones and track others in real time. This tracking could also include moods and well-being. Crossing this tech with QS apps means you might see people framed by a color showing their mood, or a visual icon telling you to leave them alone.

GNH/The Science of Happiness

Gross National HappinessGross National Happiness (GNH), an idea generated in the Kingdom of Bhutan, has inspired the United Nations and multiple other organizations to challenge standard metrics of success based largely on fiscal wealth. While the metrics around GNH and their implementation in Bhutan are being challenged, this concept of raising the economic and holistic value of well-being to global levels has become a lasting trend.

Gross National Happiness

Robert Kennedy also believed the concept of GDP was flawed. In his speech delivered at the University of Kansas in 1968 he said the following:

“Too much and for too long we seemed to have surrendered personal excellence and community values in the mere accumulation of material things...Yet the Gross National Product does not allow for the health of our children, the quality of their education, or the joy of their play. It measures everything, in short, except that which makes living worthwhile.”

The Happiness Initiative

People may understandably think you can’t measure happiness. The emotional state of happiness may be fleeting and subjective but the metrics around well-being and “flourishing” have quantitative and scientific methodologies for data collection.

The results of a survey conducted by The Happiness Initiative demonstrate ten areas of Happiness measured via objective survey data.

The Happy Planet Index

It’s not all about you.

Happiness and well-being need to be perceived as economic indicators of success, especially in regards to our planet. Not including metrics in regards to well-being and the environment means not considering the best use of resources or planning effectively for the future.

The Happy Planet Index, created by Nic Marks for the New Economics Foundation, ranked 151 countries for its 2012 report, and “measures...the extent to which countries deliver long, happy, sustainable lives for the people who live in them, and uses global data on life expectancy, experienced well being and Ecological Footprint” for their calculations.

The H(app)athon Project

Thank you.

More Information: john@happathon.comwww.happathon.com(917) 597-3323