vanguard case study: take an inch to get a mile
TRANSCRIPT
Vanguard CASE STUDY: Take an Inch to
Get a Mile
Carra Cote-Ackah, Executive Director, Community Stewardship, Vanguard
Kyra Scalea, Manager, Community Stewardship, Vanguard
Nate Prosser, HR Senior Manager, Vanguard
Liz Krueger, HR Manager, Vanguard
Colton Fisher, Head of Institutional Investment Marketing, Vanguard
Take an inch to get a mile
Carra Cote-Ackah
Executive Director of Community Stewardship
Vanguard®
gives back
• Video
• Teach back
• Journey
• Q&A Panel
• Auction
AGENDA
A small group of advocates
debated and discussed both what to do and how to do it.
EARLY 2011
Presented a proposal for My
Classroom Economy to the
Senior Leadership Team.
FEB 2011
We had our first meeting in
early March at 7 A.M. on
Vanguard campus where we
decided to launch in phases
starting with K–5.
MARCH 2011
My Classroom Economy launched
into the world, just five months
after we started work.
July 2011
Created 2 pilots. 1
elementary schools, spanning 6
states, 24 teachers, and roughly
700 students. 2
6—
A small group of advocates
debated and discussed both what to do and how to do it.
EARLY 2011
Presented a proposal for My
Classroom Economy to the
Senior Leadership Team.
FEB 2011
We had our first meeting in
early March at 7 A.M. on
Vanguard campus where we
decided to launch in phases
starting with K–5.
MARCH 2011
Mission alignment.
2013
Website up and running, including
the investment simulator
JULY 2012
Vanguard Core Purpose
To take a stand for all investors,
to treat them fairly, and to give them
the best chance for investment success.
Created 2 pilots. 1– group of 8
elementary schools, spanning 6
states, 24 teachers, and roughly
700 students. 2– expanded to add
6—8, then a month later 9—12.
SEPT 2011
Mission alignment.
2013
Website up and running, including
the investment simulator
JULY 2012
Experience growth both
internally and externally.
2014
EARLY 2014 GROWTH
PROGRAM ADOPTION
Policy makers & administrators
Teachers & ambassadors
TOP DOWN
BOTTOM UP
FORMALIZED INTERNAL EFFORTS
Annual planning
Posted jobs
Cost
Created
org chart
‘Hired’
CoS
Internal
ambassadors
Structured
meetings
UW applied for and received a
grant from the U.S. Treasury.
Then the School District of Palm
Beach–a leader in addressing
financial literacy–raised their hand
to be the pilot district.
2015
Contacted by a professor at the
University of Wisconsin
Center for Financial Capability.
He’d read about My Classroom
University of Wisconsin study
proves effectiveness of MCE.
SEPT 2016
We modernized our digital brand
by launching a redesigned
responsive website.
EARLY 2016
Website up and running, including
the investment simulator.
JULY 2012
Created 2 pilots. 1– group of 8
elementary schools, spanning 6
states, 24 teachers, and roughly
700 students. 2– expanded to add
6—8, then a month later 9—12.
SEPT 2011
Mission alignment.
2013
Experience growth both
internally and externally.
2014
4.9%9.2%
4.7%10.5% 8.2% 6.4%
66.4%
Studentfinancial
knowledge
Studentbudgetingbehavior
Studentsocializationof finanical
topics
Studenteconomic
experiencesoutside theclassroom
Student hasown bankaccount
Studentmanages
own money
Studentlearns about
money atschool
Student quizzes
Student outcomes
measured by…
Parent/guardian surveysStudent surveys
Improved outcomes for MCE treatment groups
SUMMARY OF PROGRAM EFFECTS
1. Skill alignment
2. Mission alignment
3. Annual planning
4. Demonstrate outcomes
KEY TAKEAWAYS
The power of possibility is tremendous when you
have a concrete idea, grit, and passionate people
- at any level of the organization.
“MY CLASSROOM ECONOMY
Kyra ScaleaManager of
Community Stewardship
Nate ProsserHR Senior Manager
Liz KruegerHR Manager
Colton FisherHead of Institutional
Investment Marketing