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 Vanessa Bruno  Vivek Kapoor

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,History of Vanessa Bruno the lady and the brand

 Daughter to Danish supermodel mother and a father that created

,Emmanuelle Kahnh Vanessa was exposed to the world of fashion.from an early age

 She launched her own brand in,1996 at the age of 24 after a

 career in modeling and small

.jobs in ateliers

 She is well known for her unique,style characterized by fresh

 feminine and sophisticated,pieces with impeccable detail

.which are very wearable She has

 experienced a meteoric rise in,popularity and has a loyal.client base

,As of 2009 she has boutiques in, , , ,Australia France Kuwait Taiwan

.South Korea and Japan

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 Store Concept

,Vanessa bruno stores are open and welcoming minimalistic and bathed in. ’natural light Sales associates are happy to help but don t stalk you and let.you discover the collection The concept resonates with the design philosophy

.of practicality and has a fragile dreaminess about it

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 Brand as a person

 Vanessa Bruno as a person, ,would be female young

, .single petite and elegant

.Accomplished yet private,Imaginative lost in her,dreams intimate and

 desirable yet quiet and.introverted At complete

,peace with herself enjoying the small joys of

.life

 Brand as a product

 The Vanessa Bruno product is simple yet of impeccable

.quality The design is

.comfortable and wearable

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 Brand as a symbol

 Visual imagery is set in,natural location flooded

 with natural light often

 making the image seem, .ethereal serene Dreamily,hypnotic images drawing

 the viewer in to share the.moment

 Brand as an organization

 Vanessa Bruno as an organization could be

.described as conscientious In harmony with the

.environment and nature

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( )Akasha Ether in Hindu Philosophy is the omnipresent incontrovertible

, , ,transcendent eternal source of all energy the realm of promise potential

 paths to be walked and the primal source that creates and nourishes the other. -four elements Fire Earth Air and Water Wiki edia

 Water Fire

Air

Earth

– ,Story telling Ether the quintessential controlling element

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 Very chic and. ,feminine Subtle

 Practical and.wearable Elegant with discreet

.sensuality Timeless creations with a

.recklessness

 For the woman at the centre of the.universe Dual,character the feline

 and ethereal feminine

 avatar and the aggressive urban

 warrior who is in control and asserting

.her authority

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 EtherealPractical

Empowered

Liberated  Axis Mund

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 One word nirvana

Ethereal

 Connotations.1 ,Delicate and light

heavenly.2  In control of the

elements

Slogan

“ ”Rule the elements

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 Ethereal

ractical

Empowered

Liberated

 xis Mundi

 Vanessa Bruno  One word nirvana

Ethereal

 Connotations.1 ,Delicate and light

heavenly.2  In control of the

elements

Slogan

“ ”Rule the elements

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