van hyning - reaching new audiences with crowdsourcing
TRANSCRIPT
Dr Victoria Van HyningZooniverse.org, University of Oxford
[email protected]@VanHyningV
Reaching New Audiences with Crowdsourcing
Talk outline
• Crowdsourcing • Origins of Zooniverse• Gamification and motivation• Project design principles• Humanities and transcription projects • Tate Britain partnership
Citizen Science (Crowdsourcing)
‘In citizen science projects, members of the public (citizens) collaborate with professional scientists to conduct scientific research.’
G. Newman et al, ‘The future of citizen science: Emerging technologies and shifting
paradigms’, Front Ecol Environment, 10, 6 (2012), 298-304
1.29 million users
Why do people participate in Zooniverse projects?
?
?
?
?
Do we gamify the projects to incentivize
users?
Principle #1:Many volunteers want to further real research: contributing to knowledge is an end in itself. Zooniverse designs for this reality.
Milky Way Projecthttp://www.milkywayproject.org/
Principle #2:Be clear about how volunteers’ time and effort is useful.
Principle #3:Strike a balance between an enjoyable user experience and getting useful data.
Principle #4:Your community
needs to hear from you!
Humanitiesat Zooniverse
Mostly text-basedNo audioNo video
Transcription Projects• Existing projects:
‘Ancient Lives’: www.ancientlives.org/
‘Old Weather’: www.oldweather.org/
‘Notes from Nature’: www.notesfromnature.org/
‘Operation War Diary’: www.operationwardiary.org/
• Upcoming Projects:‘Anno.Tate’ with Tate Britain‘Shakespeare’s World’ with Folger
Shakespeare Library
AncientLives
• launched July 2011• >1.5 million transcriptions
of ancient Greek papyri• 250,000 unique volunteer
contributors
Principle #5:A successful User Interface allows non-specialists to participate. A great UI allows them to learn and acquire new skills.
OWD by the numbers:
• Over 1.2 million page views since launch• >12,000 registered users • >73,000 comments on Talk, the project
discussion area• ~2,000 commenting users• ~100,000 pages ‘completed’ i.e. tagged
and partially transcribed by 7 users.
Anno.Tate =
+
Goals of Anno.Tate
• To democratize access to Tate archives• to produce word searchable transcriptions
of manuscripts for the online catalogue • To improve item level descriptions of
archival items in catalogues• My goal: to create a new workflow for
crowdsourced transcription
Principle #6: Granularize• break up tasks and make hard
projects more accessible• less time commitment for users• mitigate against user fatigue• minimize repetition of tasks
How do we make hard tasks accessible?
PanoptesThe next frontier
How can Panoptes help you?
