vame conference guide
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A N N U A L C O N F E R E N C E VIRGINIA BEACH, VA JULY 28 - 31, 2015
S T R A T E G I E S T H A T M A K E L E A R N I N G L A S T
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Bella Monte International Marketplace and Cafe
1201 Laskin Road #100
Virginia Beach, VA 23451
(757) 425-6290
Doc Taylor's Restaurant
207 23rd Street
Virginia Beach, VA 23451
(757) 425-1960
Holiday Inn Express Hotel & Suites VA Beach
Oceanfront
2607 Atlantic Avenue
Virginia Beach, VA 23451
(757) 491-6900
Ocean Lakes High School
885 Schumann Drive
Virginia Beach, VA 23454
(757) 648-5550
Sheraton Virginia Beach Oceanfront Hotel
3501 Atlantic Avenue
Virginia Beach, VA 23451
(757) 425-9000
OFF-SITE CONFERENCE LOCATIONS
SHERATON OCEANFRONT HOTEL
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W E D N E S DAY
8:00 am – 10:30 am
Conference Registration Ocean Grand Foyer
7:45 am – 10:30 am
W!SE and NRF Testing Ocean Lakes HS
11:00 am – 1:00 pm
Opening Luncheon Session Capes Ballroom
1:30 pm – 2:15 pm
POWERShare Roundtables
2:30 pm – 3:15 pm
DECA Update Capes Ballroom
4:30 pm – 6:30 pm
Taste of the Vine Bella Monte
T H U R S DAY
7:00 am – 8:15 am
Buffet Breakfast Capes Ballroom
8:30 am – 3:00 pm
Marketing Exhibitors Ocean Grand Foyer
8:30 am – 3:15 pm
Workshop Sessions
4:00 pm
Live Auction Doc Taylor’s
F R I DAY
7:45 am – 8:45 am
Buffet Breakfast Capes Ballroom
9:00 am – 10:45 am
Workshop Sessions
11:00 am – 12:30 pm
Closing Luncheon Session Capes Ballroom
T U E S DAY
7:00 am – 4:30 pm
Shadow Day Experience Various Locations
9:00 am – 12:00 pm
Virtual Business Workshops Ocean Lakes HS
1:00 pm – 4:00 pm
Virtual Business Workshops Ocean Lakes HS
8:00 pm – 9:00 pm
Conference Registration Ocean Grand Foyer
K What do you already know?
W What do you want to know?
L What did you learn at the conference?
CONFERENCE AT A GLANCE
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STATE STAFF
Sharon Acuff
Specialist, Marketing and Related Clusters
Virginia Department of Education
Ryan Witzig
Virginia DECA Specialist
2014-15 VAME BOARD
President Beth Markwood, Patrick Henry High School, Ashland
President-Elect Randy Poland, Heritage High School, Leesburg
Secretary Kim Radford, Blacksburg High School
Treasurer Katy Roche, Chancellor High School
Public Relations Director Richard Totten, Patrick Henry High School, Ashland
Region 1 Director Jason Uhry, Sherando High School
Region 2 Director Sarah Hinkhouse, Robinson Secondary School
Region 3 Director Whitney Ketchledge, Kecoughtan High School
Region 4 Director Jason Ewers, Bayside High School
Region 5 Director Lesly McBride, Colonial Heights High School
There is an incredible amount of work that goes into planning and implementing a conference that will provide the caliber of professional development activities that marketing teachers in Virginia have come to expect year after year. The members of the VAME Board have selflessly volunteered their time and effort to make the 2015 conference one that our organization’s members will find diverse, enlightening, and pleasurable. Special appreciation is expressed to Winnie Totten for maintaining the VAME website and facilitating the conference registration process. And, as always, the conference would not be possible without the remarkable work of the conference coordinators, Julia Dieter (Virginia Beach Public Schools) and Lisa Ebert (Virginia Beach Public Schools). Kudos to all of you—the Board, the conference coordinators, and attendees—for making this conference a fantastic kickoff to the 2015-16 school year.
VAME TEACHER OF THE YEAR JUDGES
Pat Burch, Retired, Marketing Teacher
Mike Foley, Retired, Marketing Teacher
Susan Loizou, Retired, Marketing Teacher
SPONSORS
Rally Cap www.rallycap.com Johnson & Wales University www.jwu.edu
Virginia Lottery www.valottery.com
ACKNOWLEGEMENTS
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7:00 am – 4:30 pm
Offsite Locations Shadow Day Experience
First Team Auto, Nordstrom, The Virginia Beach Field House, The Virginia Beach Neptunes Baseball Club
Teachers participating in this pre-conference activity will have the opportunity to
network with business professionals in various marketing fields, observing first-
hand the 21st century skill sets businesses are looking for from their employees.
This interactive experience will also provide educators with insight on current trends
and business practices in the modern workplace.
9:00 am – 12:00 pm
Ocean Lakes HS Virtual Business Workshops
Jason Uhry, Sherando High School
This training will allow teachers to explore the online world of Virtual Business
simulations. The Virtual Business series of simulations is now completely web-based.
This makes the programs more flexible as students may access the programs from
home or school. These programs are now co-curricular as they include reading
material, reading quizzes, math quizzes and a simulated exercise for each lesson
offered. The software is Mac, PC and tablet compatible. Presenters will offer
teaching tips about how to incorporate the simulations into the instruction for the
marketing courses offered throughout Virginia.
12:00 pm – 1:00 pm Lunch on Your Own
1:00 pm – 4:00 pm
Ocean Lakes HS Virtual Business Workshops
Jason Uhry, Sherando High School
This training will allow teachers to explore the online world of Virtual Business
simulations. The Virtual Business series of simulations is now completely web-based.
This makes the programs more flexible as students may access the programs from
home or school. These programs are now co-curricular as they include reading
material, reading quizzes, math quizzes and a simulated exercise for each lesson
offered. The software is Mac, PC and tablet compatible. Presenters will offer
teaching tips about how to incorporate the simulations into the instruction for the
marketing courses offered throughout Virginia.
TUESDAY
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7:45 am – 10:30 am
Ocean Lakes HS W!SE Certification and NRF Testing
8:00 am – 10:30 am
Ocean Grand Foyer Conference Registration
11:00 am – 1:00 pm
Capes Ballroom Opening Luncheon Session
Scott Ridgely, Keynote Speaker
1:30 pm – 2:15 pm POWERShare
Cape Henry I Entrepreneurship
Ann King, Landstown High School
Cape Henry II Personal Finance Donna Roush, Lee-Davis High School
Cape Charles Marketing Suzanne Campbell, King William High School
Cape Hatteras Fashion Sarah Hinkhouse, Robinson Secondary School
Atrium Sports, Entertainment, and Recreation Jason Uhry, Sherando High School
Atrium Hospitality and Tourism Debbie Myers, Landstown High School
Atrium School-Based Enterprise Cheryl Daley, Broad Run High School
Donna Celio, Stone Bridge High School
2:30 pm – 3:15 pm
Capes Ballroom DECA Update
Ryan Witzig, Virginia DECA Specialist
4:30 pm – 6:30 pm Taste of the Vine
Bella Monte
WEDNESDAY
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Scott Ridgely joined Virginia529 in January 2012. As Director of Marketing
and Communications, he is responsible for all external and internal marketing,
communications, and educational outreach initiatives at the agency.
Prior to joining Virginia529, Scott served as the Director of Customer Marketing
for A.C. Moore Arts & Crafts, a position he held for three years. In that role, he
was responsible for the development and implementation of the A.C. Moore
Rewards customer loyalty program and all customer email communications.
Scott has extensive previous experience in customer loyalty programs, marketing
research, and online marketing.
Scott has a bachelor’s degree in business administration from the University of
Richmond and a master’s degree in marketing from Wake Forest University.
He is currently an active member of the American Marketing Association, the
College Savings Plans Network, and the College Savings Foundation.
WEDNESDAY
Notes:
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7:00 am – 8:15 am
Capes Ballroom Buffet Breakfast
8:00 am – 3:00 pm Ocean Grand Foyer Marketing Exhibitors
8:30 am – 9:15 am WORKSHOP SESSION 1 Capes Ballroom Entrepreneurship and Innovation
Scott Kelly, Marketing & Entrepreneurship Instructor
Elon University
Scott A. Kelly joined Elon University after many
years in the corporate world (IBM & KeySource
Bank) and previous teaching stints at Ohio State and
North Carolina Central University. Mr. Kelly is an
Instructor of Marketing, Adviser to the
Entrepreneurship Living Learning Community, and
Coordinator at the Love School of Business working
with the Doherty Center for Entrepreneurial Leadership.
In Fall of 2011, he launched Startup High, a summer innovation and
entrepreneurship program for high schoolers where students engage
entrepreneurs, leverage LinkedIn, engage in rejection therapy, and present
ways they will solve problems in the world. He lives in Hillsborough, NC
with his wife, Angie and three children, Olivia (10), Andrew (9), and Kathryn
(7). He loves backpacking, rock climbing, tennis and riding bikes with
the family.
THURSDAY
Notes:
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9:30 am – 10:15 am WORKSHOP SESSION 2
Cape Henry I Running a State Officer
Ryan Witzig, Virginia DECA Specialist
Do you have a student who has the potential to become an Epic leader? Learn
more about Virginia DECA's association officer process from start to finish. This
year the process has changed and improved. Advisers new to running an officer
and those who are experienced will walk away with tools and answered
questions about what some students claim is an experience of a lifetime.
Cape Henry II Question Formulation Technique Meghan Timlin, Virginia Beach City Public Schools
The Question Formulation Technique is an instructional strategy that empowers
students to ask the questions that they will then find the answers to during the
learning process. Participants in this session will actively engage in using the
Question Formulation Technique to have a deeper understanding of the
importance of students writing and answering their own questions.
Cape Charles Social Entrepreneurship and the Next Generation of Makers Sam Weatherly, MakerMex 3D
This workshop will focus on business development through the creation of open
platform growth and mutual reciprocity. President and cofounder Sam
Weatherly will explain the correlation of business profit, while being conscious
of people and planet.
Cape Hatteras The Economic Impact and Marketing Nuances of Luxury Products
Deidra W. Arrington, Virginia Commonwealth University
Luxury brands express their place among modern consumers by following
esoteric movements and the mood, culture, art, and Zeitgeist of the times as well
as through effective marketing techniques. Enchanting experiences must
accompany luxury products, enthralling consumers away from the moderate and
bland and into a world of quality and richness. Furthermore, the backstory for
every luxury brand is unique, demanding the attention of the customer and
intoxicating them to the point of purchase.
THURSDAY
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10:30 am – 11:15 am WORKSHOP SESSION 3
Cape Henry I Diary of a Hospitality Sales Manager James Caralivanos, Sherri Waghalter, and
Sabrina Rinaldo, Virginia Beach Convention Center
Walk with sales and catering managers through the tasks involved in securing
hospitality contracts and then what’s involved once they are sold. Get a sense of
the goals these hospitality professionals are challenged to meet and how their
success is measured. Along the way, you’ll hear a few anecdotes from three
experienced hospitality professionals’ careers.
Cape Henry II Membership Today Leads to Money for School Tomorrow - VA DECA Scholarships
Ryan Witzig, Virginia DECA Specialist
Postsecondary education is expensive and VA DECA and the VA DECA
Foundation want to help our members succeed after high school. Learn tips and
tricks to navigating the scholarship process as well as get a detailed walk-through
of completing the application, submitting supporting information, and ultimately
having a scholarship winner.
Cape Charles Building Stronger Brands: Best Practices on Connecting Brands with Customer Experience
Dr. Salah S. HassanGeorge Washington University,
School of Business
In today’s turbulent markets, brands around the world are facing the challenge
of sustaining performance. Only few are actually strong, differentiated, and
enduring brands. Participants in this workshop will learn how to strategically
manage brands to boost customer engagement and overcome intense
competition in local and global markets. Further, this workshop will give a
special focus on how leading brands establish a meaningful customer experience.
Cape Hatteras Forecasting Fashion Trends Teresa Fary, Instructor of Fashion Marketing and
Management, The Art Institute of Virginia Beach
Researching a trend is more than browsing fashion magazines. It is a study of
cultural and social issues, analyzing past trends and predicting the future using the
appropriate sources for research. Enjoy a look at the Doneger Report for insight
into one forecaster's prediction for 2016.
THURSDAY
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2:30 pm – 3:15 pm EXHIBITOR WORKSHOPS
Creating Your New CTE Resource Center Website
Kevin Reilly, Administrative Coordinator, CTE Resource Center
Join the CTE Resource Center for a facilitated discussion about what is working or not working for you; what needs improvement; and how the site is used, followed by a short brainstorming activity in which you show us how a redesigned CTE
Resource Center website might look and what features it would contain.
iCEV Implementation: Certification, Automatic Testing & Grading
Kelly Adams, Convention & Dealer Director, CEV Multimedia
From automatic testing and grading to managing your class roster to industry-
backed certifications, iCEV’s new course-management tools make classroom
implementation even easier. The online platform provides time-saving lesson plans,
as well as thought-provoking student projects and interactive activities to enhance
student learning and retention. Organized by subject area, users can access CEV's
ENTIRE business, marketing, and finance curriculum library, allowing multiple
courses to be taught from one location.
EverFi Sponsored Programs
Hunter Gros, Schools Manager, EverFi
Imagine a free suite of online resources that also fulfill core competencies within
your curriculum. EverFi's sponsored programs do just that! Whether it’s teaching
responsible financial decision making, safe Internet and technology use, engaging
in civic discourse, or exploring the world of STEM—all are taught and assessed
through EverFi’s online courses. In this presentation, participants will learn how to
register and navigate EverFi's free software, map out best implementation
practices for their classroom, and learn how to take advantage of getting real-
world professionals into your classroom.
Total Sportswear Solutions Fall Assortment Ned and Sue Jones, Founders, Total Sportswear Solutions
We will present our diverse product line of spiritwear and accessories that has
given us the opportunity to be a major supplier for many of the school stores in
Virginia. We offer a complete line of apparel, blankets, bags, socks, knitwear,
and spirit items. Our low minimums, low price points, and on-time delivery allow
our customers to plan their purchases, maintain low inventory levels, and maximize
their profits.
THURSDAY
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11:30 am – 1:15 pm WORKING LUNCH
Capes Ballroom Lunch and Learn Teacher of the Year Sharon Acuff, Virginia Department of Education
Virginia DECA Foundation
1:30 pm – 2:15 pm Workshop Session 4
Cape Henry I Zaption
Randy Poland, Loudoun County Public Schools
Tired of showing an entire video when you only want to show a specific
portion? Zaption will easily turn your YouTube or Vimeo video into an interactive
learning experience. You can download a video, choose the sections that you
want to share, and insert questions for your students to answer or comment about
in order to reinforce learning.
Cape Henry II Getting Recognition for Chapter Activities... Navigating the Annual Report Ryan Witzig, Virginia DECA Specialist
Chapter advisers work diligently with their chapter members on programs and activities that extend beyond competition. In this session, learn how to navigate through the annual report, get questions answered on the details, and the
rationale behind different sections.
Cape Charles Financial Planning Skills Students Need in the Modern World Justin Fulton, Client Strategist, Family Wealth Advisers
This workshop will cover the major financial skills that students will need from
the viewpoint of a financial planner. Topics will include items such as building
smart money habits for saving, basic investing strategies, essential knowledge
for handling debt, and strategies for insuring life, health, and liability.
Cape Hatteras Interdisciplinary Product Development: From Inception to Completion
Christine Miles and Aubrey Kanagy, STEM and
Professional Studies, Old Dominion University
This workshop will detail costing, manufacturing, selling, and shipping logistics of a retail item from the perspective of a merchandiser. A merchandising item complete with competencies, worksheets, and a hands-on example of an idea
will be provided.
THURSDAY
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7:45 am – 8:45 am
Capes Ballroom Buffet Breakfast
9:00 am – 9:45 am WORKSHOP SESSION 1
Cape Henry I Tips from a Chick-fil-A Owner/Operator
on Teaching Entrepreneurship
Follow what it took for a student with ADD to become a teacher, assistant principal, and then Chick-fil-A franchisee business owner by age 30. Along the way, learn what you can share with your students about why they should consider being an entrepreneur, what it really takes to make it as an entrepreneur, how Chick-fil-A chooses who will run their restaurants across the
country, and what it takes to run a successful Chick-fil-A restaurant.
Cape Henry II How to Put Butts in Seats Joe Pinto, Vice President and General Manager
Virginia Beach Neptunes Baseball Club
The key to a successful promotion and event is making sure you have an
audience. Butts in seats is the #1 revenue generator for any sports
organization. I’ll show you my recipe for success.
Cape Charles Systematic Selling
Jamie Fuqua, Senior Vice President and
Chief Marketing Officer, Towne Insurance
From qualifying to closing, every successful salesperson has developed a
systematic system they are comfortable delivering with every sales process.
This program will discuss a five-step process in closing the sale.
Cape Hatteras Content Marketing: The Trend Away from Selling to Telling Dan Cawley, Director of Public Relations
DIA: Marketing, Advertising & Public Relations
We will explore both the generational and technological changes behind
what’s making branded content such a big part of content marketing
strategies. More and more, from successful national brands to local companies
trying to compete with them, companies are melding PR and advertising in
content designed to engage with customers, and it’s proving to be a successful
way to build awareness and loyalty. We will look at the tactics that work well
when marketers have a story to tell.
FRIDAY
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10:00 am – 10:45 am WORKSHOP SESSION 2
Cape Henry I The Rebranding of a 40-Year-Old Homegrown Favorite Amy Jordan, Director of Marketing, Public Relations &
Events, Taste Unlimited
Founded in 1973, Taste Unlimited has long been a familiar name to most in Hampton
Roads. Amy Jordan, the company’s Director of Marketing, Public Relations and Events,
will walk us through what led to the decision to rebrand and the process they went
through with the help of Otto Design & Marketing to evolve and refine their identity
as TASTE.
Cape Henry II See Why It's Different Out Here: Niche Sports Sponsorship and Marketing Trends Kelly McAnally, Partnership Manager
Kingsmill Championship (LPGA)
With all eyes on mainstream professional sports such as the NFL, MLB, NBA, NHL,
PGA TOUR, and NASCAR, it's important to also understand how niche sports offer
customized opportunities for small to large corporations to reach specific target
audiences and how to best show return on investment.
Cape Charles Practicing Pre-Launch Entrepreneurship in the Classroom Anton Yakushin, Director/Cofounder, VentureBlocks LLC
Many entrepreneurship students jump into business ideas without first understanding
what customers need. Students must learn how to take what they have learned from
interviews, create customer insights, and identify potential business opportunities.
Topics will include: the changing pedagogy of entrepreneurship education, student
engagement, learning through simulation, understanding the customer, opportunity
identification, and design thinking.
Cape Hatteras Stay Ahead of the Curve: Teaching about Supply and Demand Ruth Cookson, Program Manager, Center for Economic
Education, Old Dominion University
Teaching about supply and demand can be fun and interactive! Use these active
learning techniques from the Council for Economic Education to help your students
conquer the curves. Classroom-ready lessons and resources provided.
FRIDAY
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11:00 am – 12:30 pm
Capes Ballroom Closing Luncheon Session
Certificate of Attendance
FRIDAY
Who are three people you met at this
conference?
What are three things that you think you could implement into your class-
room right now?
What are three things that you want to learn more about in order to bring
into your classroom?
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We would especially like to thank the following:
SHADOW DAY BUSINESS PARTNERS
First Team Auto
Nordstrom
The Virginia Beach Field House
The Virginia Beach Neptune’s Baseball Club
CEV Multimedia
Classic Cookie Fundraising
CTE Resource Center
DECA Images
Dews Screenprinters
EverFi
Glencoe/McGraw-Hill
Goodheart-Willcox Publisher
Henthorn Fundraising
Johnson & Wales University
Knowledge Matters, Inc. Otis Spunkmeyer/
SouthernSheets
Old Dominion University
The Art Institute of Virginia Beach
Thirty-One Gifts
Total Sportswear Solutions, LLC
Tritan Tumblers
Virginia Council on Economic
Education
Virginia Diner
Virginia Division of Securities
Virginia Lottery
Vistar
Winning the Training Game
Y Street
Yankee Candle
CONFERENCE EXHIBITORS
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Year Name School Region/Area 2014 Theresa Caffee Western Branch High School 4
2013 Jason Uhry Sherando High School 1
2012 Beth Markwood Patrick Henry High School–Ashland 3
2011 Janet Jennings Eastern Montgomery High School Western
2010 Casey Hepner Robinson Secondary School Northern
2009 Donna Roush Lee-Davis High School Eastern
2008 Donna Celio Stone Bridge High School Northern
2007 Susan Loizou Fairfax High School Northern
2006 Kathy Chrisman Potomac Falls High School Northern
2005 Don Gresham Deep Creek High School Eastern
2004 Jacqueline Lucki Cave Spring High School Western
2003 Deborah Rogers Nottoway High School Western
2002 Bevin Pulliam Bluestone High School Western
2001 Kim Creamer Classroom on the Mall Pembroke Eastern
2000 Linda Amburn Carroll County High School Western
1999 Jenee Pinns Courtland High School Northern
1998 Nancy King Woodson High School Northern
1997 Suzanne Campbell Lee-Davis High School Eastern
1996 Paul Wardinski Fairfax High School Northern
1995 Sharon Acuff Virginia High School Western
1994 Diane Bakaysa Deep Creek High School Eastern
1993 Dianne Tremblay James Monroe High School Northern
1992 Dede Stone Christiansburg High School Western
1991 Kim Wilkerson Jefferson Forest High School Western
1990 Ina Baker Broadway High School Northern
1989 Sandra Motley Glenvar High School Western
1988 Irene Wheeler Heritage High School Western
1987 Kelly Parnell E. C. Glass High School Western
1986 Woody McCain Martinsville High School Western
1985 Bonnie Stone James Monroe High School Northern
1984 Bernard Glaser Norview High School Eastern
1983 Russell Holliday Stafford High School Northern
1982 Toni McLawhorn Patrick Henry High School Western
1981 Paul Desantas Stonewall High School Northern
1980 Rick Calhoun William Byrd High School Western
TEACHER OF THE YEAR RECEIPENTS
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Reitha Abed has been teaching marketing for nine years and currently teaches at Mountain
View High School in Stafford County. Prior to becoming a marketing teacher, Reitha was a business owner, and he is now able to bring those experiences into the classroom to benefit his students. Reitha has been involved in DECA since he was in high school, when he served as the Virginia DECA State President! He then attended Johnson & Wales University in Providence, Rhode Island, where he received his bachelor’s degree in marketing and advertising. He continued his education at the University of Mary Washington, where he received his master’s in
education with an endorsement in administration and supervision.
Reitha currently serves on the VA DECA Board of Trustees and gives back to his community by working with the Stafford County Social Services Adopt-A-Family program, the Fredericksburg Area Food Bank, and the Rappahannock Big Brothers/Big Sisters program. He is currently working towards taking more of a leadership role in education so he can “continue giving
marketing, DECA, and CTE a voice.”
Reitha was married in 2000 to Nehad Abed, and they have an 8-year-old daughter named Amna. Growing up in a family with 11 children, family is very important to him. He recognizes that his family is everyone that has made an impact in his life, and he wants to continue helping and impacting others everywhere he goes. Congratulations to Reitha Abed for being selected as
a VAME Teacher of the Year Finalist!
VAME TEACHER OF THE YEAR FINALISTS SPONSORED BY
With nine years teaching marketing and experience owning a small business prior to coming into
the classroom, Duke Gardner is a wealth of knowledge for his students. Duke currently teaches
at Riverbend High School in Spotsylvania County. He attended Ferrum College and graduated with a bachelor’s degree in business management and finance as a member of the school’s first four-year graduating class. During his first year teaching at Riverbend, Duke was selected as the
New Teacher of the Year, and his success in the classroom has continued.
In and around the school, Duke is currently a member of Life Point Church, VAME, DECA, the PTSO, Fredericksburg Christian Business Men, and Lee’s Hill Homeowners Association. He gives back to his community through the Adopt-A-Highway program, Souper Bowl Food Drive, Neighborhood Watch, and volunteering at the Spotsylvania Battlefield Cemetery. He has been serving as the lead DECA adviser for eight years and has mentored three new marketing
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Karen Gray previously worked in business management as the Director of Operations for
PCA International. While working for this company, she received the Company Leadership Award, which no person from her division had ever received. She also led the expansion of a division of PCA from $3.5 million to $8 million by integrating 50+ employees from another company. She then moved into marketing education and has been teaching at Oscar Smith High School in Chesapeake for five years. Karen attended Campbell University, where she majored in business administration and went undefeated in singles and doubles play on the tennis team her senior year. Karen enjoys traveling and has been to England, Scotland,
France, Italy, Japan, and Cozumel.
Karen is a member of Alpha, VAME, SEVA, and the CTE Advisery Council. She has been serving her community through activities with the South Norfolk Community Watch Program, National Night Out, South Norfolk Heritage and Fall Festival Committee, South Norfolk Civic League, and the Cuffee Recreational Center. She has worked on major projects with her students including the Middle School Global Entrepreneurship Project and the Buy Local
Chesapeake project, which was presented to the mayor and city council members.
Karen would most like to highlight her “faith and the belief that we are all capable of being a positive influence in the lives of those around us.” Congratulations to Karen Gray for being
selected as a VAME Teacher of the Year finalist!
teachers. He also runs the school-based enterprise at Riverbend High School. He has worked with Riverbend DECA to help them become the largest in District 18, the largest in Region 3,
and one of the largest chapters in the state.
Duke was married to his wife Jennifer in 1993 and they have twin girls, Hanna and Hallie. Their girls have been members of the US Youth Olympic Developmental State and Regional teams and signed letters of intent to play soccer at Radford and the University of Mary
Washington. Both girls are currently attending college.
Congratulations to Duke Gardner for being selected as a VAME Teacher of the Year finalist!
Duke Gardner (continued)
Thank you to Johnson & Wales University for
their continued support and recognition of
Virginia's Marketing Educators.
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Pat Burch
Most of the VAME membership will recognize the name Pat Edwards for her 25
years of service to Fairfax County Public Schools (FCPS), VAME, and VA DECA.
However, in May 2013 she found the right match in the church choir and married
Chuck Burch. She officially retired January 1, 2014.
As the Hospitality Management instructor, she helped hundreds of students
explore the hospitality field, many of whom now are professionals with their own
businesses—wedding planning, event management, restaurants, and hotel careers
with Marriott and independent hotel companies.
Her impact on VA DECA was felt from the beginning on the old Policy and
Planning committee and the DECA Board of Trustees. Her students won at the
district and state levels and were top 10 international finalists. Pat ended the
drought of national officers from Virginia DECA in 1999, when her student Tony
Lofaro was elected as the Southern Region Vice President.
Pat was twice elected President of VAME, serving one extended term due to
personnel changes. Her meeting-planning skills were put to use each year along
with the VAME Board to make each conference meaningful. She was instrumental
in bringing us to Virginia Beach!
Pat doesn’t seem to know how to retire. Just before officially leaving FCPS, she
starting working part-time at the Hilton Springfield, where her students used to
train and where she was Director of Sales when Eleanor Burgess recruited her to
begin her teaching career. In addition to the Hilton position, Pat is also the
Ambassador trainer for Visit Fairfax, the county’s destination management
organization. She conducts sessions and leads tours to teach hospitality
professionals about the attractions and events available in Fairfax County so
guests will want to “stay one more day.”
She continues to be on the FCPS substitute list and is a grandmother to a very
happy 18-month-old boy, Christopher. She and Chuck are looking forward to
some serious traveling “when things settle down.”
Mike Foley
A familiar face and voice around Virginia marketing venues for many years,
Mike holds bachelor’s and master’s degrees from Virginia Tech. During his 30-
plus-year career in education, he served DECA as a district adviser, an adviser to
three state officers, a member of the Policy and Planning Committee, and SLC
event adviser. For the last few years, you have heard Mike’s distinctive voice
announcing the award winners at SLC. Mike has also been a member of VAME
TEACHER OF THE YEAR JUDGES
21 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST
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since 1975 and VARME since his retirement in 2008. This is Mike’s second year as
a Teacher of the Year judge.
After three years at Fauquier High School, Mike taught marketing at Osbourn
Park High School, where he was DECA adviser in addition to coaching golf,
wrestling, softball, and boys’ tennis. He has been the “Voice of the Yellow
Jackets” since 1990, and he has served on Osbourn Park’s scholarship committee
as chairman.
Mike’s belief in volunteerism is evident in his service as a reader at Learning Ally
in Bethesda, Maryland, a lector at his church, and a Red Cross blood donor since
1976. An avid golfer, Mike shot a hole-in-one on August 12, 1994. But his
proudest accomplishments, along with his wife, Marykate, are their children
Joshua, Erin, and Natalie. Thanks, Mike, for your outstanding service to VAME.
Susan Louis
Some people view retirement as a time to relax, but Susan has found herself
busier than ever. An accomplished realtor, heading the group of Louis Properties,
Inc., and a volunteer for the Northern Virginia Association of Realtors, she finds
time for golf, travel, and her beloved twin granddaughters. Susan was named
VAME’s Teacher of the Year in 2007. After her successful career teaching
marketing with Fairfax County Public Schools, she has given back to marketing
education as a member of the Virginia DECA Foundation, the SLC Scholarship
Committee, and now as a VAME Teacher of the Year judge.
A personal highlight for Susan was finishing the Dick’s Sporting Goods Pittsburgh
Half Marathon. As she crossed the bridges spanning the rivers surrounding
Pittsburgh, she believed that her competitive spirit was fostered from her years of
teaching marketing and student competitions and events. She is honored to be a
part of such an amazing group of marketing educators. And, VAME is honored to
have Susan as a Teacher of the Year judge!
TEACHER OF THE YEAR JUDGES
Mike Foley (continued)
Now accepting nominations at vame.org.
22 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST
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DELROSE ADKINSON Hampton City Public Schools Marketing Education Family and Consumer Sciences CLAUDETTE ALLEN Fairfax County Public Schools Marketing Education Business and Information Technology LATIZZIA BRAGG-BULLOCK Henrico County Public Schools Marketing Education Business and Information Technology MONICA BENTLEY Fairfax County Public Schools Marketing Education Business and Information Technology LISA BOWDEN Poquoson City Public Schools Marketing Education LISA EBERT Virginia Beach City Public Schools Marketing Education FAHRYKA ELLIOTT Henrico County Public Schools Marketing Education Business and Information Technology KATHRYN CAVANAGH ELLIOTT Hampton City Public Schools Marketing Education LAURA GRAHAM Henrico County Public Schools Marketing Education Business and Information Technology
KAREN GRAY Chesapeake Public Schools Marketing Education Business and Information Technology Family and Consumer Sciences GLENNON HUCK Newport News Public Schools Marketing Education WHITNEY KETCHLEDGE Hampton City Public Schools Marketing Education Family and Consumer Sciences MICHELLE KOVAC Salem City Public Schools Marketing Education CAROLINE MYERS Virginia Beach City Public Schools Marketing Education Business and Information Technology HELEN STAHL Williamsburg-James City County Public Schools Marketing Education KIMBERLY RADFORD Montgomery County Marketing Education Business and Information Technology DONNA ROUSH Hanover County Public Schools Marketing Education
NATIONAL BOARD CERTIFIED TEACHERS
23 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST
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AGENDA
Sheraton Oceanfront, Virginia Beach, Virginia
July 31, 2015
Presiding Beth Markwood
Appointment of Parliamentarian
Minutes Kim Radford
Financial Report Katy Roche
Financial Report 2014 - 2015
Proposed Budget 2015 - 2016
Reports
Years of Service Recognition Whitney Ketchledge
Presentation by Jennifer J. Mullen,
Communications Manager for the Virginia Lottery
Program of Work 2015 - 2016 Sarah Hinkhouse
New Board Members 2015 - 2016 Randy Poland
New Business
Recognition of Departing Board Members Randy Poland
Beth Markwood
Kim Radford
Katy Roche
Whitney Ketchledge
Announcements
Adjournment
ANNUAL BUSINESS MEETING
24 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST
www.vame.org
Jennifer Johnston Mullen serves as the Communications Manager for
the Virginia Lottery. In this role, Jennifer oversees employee communications, social media, public relations efforts and, her favorite, education-related initiatives. All of the Virginia Lottery’s proceeds support public education K-12 in the Commonwealth, and Jennifer is fortunate to head a program, the Super Teacher Awards, which recognizes eight outstanding educators across the state each spring.
After graduating from Virginia Commonwealth University with a B.S. in Mass Communications in 1995, Jennifer began her career in communications as a news producer for NBC-12 in Richmond. While the television news business offered much excitement, Jennifer decided to try her hand at public relations work with the Virginia Lottery beginning in 1998. PR work took her to Circuit City for a couple of years and she then returned to the Virginia Lottery’s Communications Department in 2005.
Jennifer is married to a former news-producer-turned-public relations freelancer, so it’s all in the family! She and her husband, Steve, have two children, Hannah and Jackson.
(Though Jennifer graduated from Orange County High School, she attended Grymes Memorial from kindergarten through the fourth grade.)
VAME is very proud to introduce the
Virginia Lottery as the sponsor of the
Years of Service Recognition.
25 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST
www.vame.org
26 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST
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YEARS OF SERVICE
5 Years
Wes Anderson
Janet Balestino
Christine Good
Monika Guerrero
10 Years
Bruce Chadwick
Stacey Ellis
Gloria Govan
Sarah Hinkhouse
Chad Pendleton
Peney Williams
15 Years
Chris Pendergraft
Chris Robinson
Dee Strauss
20 Years
Deandra Jones
Theresa Caffee
Amy Granahan
Michael Hill
Melvina Robinson
25 Years
Cynthia Earl
Jenee Pins
Don Gresham
Phyllis Slachter
30 Years
Sharon Acuff
Lisa Baynes
Jim Cridlin
Karen Jewette
Sharon Mason
Debbie Myers
Tammy O’Brien
Kim Ringwald
Donna Roush
35 Years
Virginia Dodson
Michele Duncan
40 Years
Frank J. Gabriele Marketing Teacher/Coordinator
DECA Sponsor
While majoring in marketing at Virginia Tech, I began my teaching career. At Virginia Tech, I had the privilege of being taught by Lucy Crawford, who was instrumental in creating the Marketing course competencies that are used today. After attending the full, four-year marketing program at Virginia Tech, in 1975 I graduated with a bachelor of science degree in distributive education. Now the program is called marketing. Upon receiving my certification to teach in Virginia, I spent my first two years teaching in Central Virginia. After that, I returned to my hometown, Norton, Virginia, and this year I completed my fortieth year as a marketing teacher/coordinator and DECA sponsor for the Wise County Public School system. Through the marketing curriculum and DECA, over the past forty years many of the students that I taught have enjoyed much success in their lives. I still enjoy teaching. As long as I am able, it is my hope to continue to teach at Central High School in Norton, Virginia.
27 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST
www.vame.org
PROGRAM OF WORK
2015-2016
Enhance the career clusters and pathways
instruction in the classroom by providing
professional development activities at the
VAME annual conference.
Provide activities for industry certification
at the VAME annual conference for
marketing educators.
Support co-curricular activities of DECA by
providing updates and training to
marketing educators.
Publish the VAME newsletter and maintain
the VAME website to provide vital
information to marketing educators.
Maintain professional connection with the
Virginia Association of Career and
Technical Educators (VACTE) in support of
their legislative initiatives.
Sponsor an annual student scholarship
through the Virginia DECA Foundation.
28 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST
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PRESIDENT ELECT - Jason Uhry began his Marketing
Education career as a student in New Hampshire for three years at Manchester West High School. His passion for the class and DECA program awarded him one of the few International DECA awards New Hampshire has earned when he placed second overall in the Creative Marketing Project. The impact Marketing and DECA had on him academically and personally helped him decide to teach Marketing Education. Jason wanted to impact students in the classroom, as well as provide all the wonderful opportunities DECA has
to offer students.
Jason studied Marketing Education at Southern New Hampshire University in Manchester, New Hampshire, was selected as outstanding Marketing Student of the Year, and was given SNHU’s Award of Merit in Education. Jason began teaching at Sanborn Regional High School (NH) in 2003, transferred to Alvirne High School (NH) in 2005, and finally relocated to Sherando High School in 2007. Jason has taught all types of marketing classes between two states: Entrepreneurship, Marketing, Advanced Marketing, Fashion Marketing, and he currently teaches
Sports and Entertainment and Travel and Tourism Marketing.
Since arriving in the Commonwealth of Virginia, Jason has participated in the District Leadership Conference, State Leadership Conference, and International Career Development Conference. At these conferences, Jason has had a few finalists over seven years, including three different international finalists. Jason has served as district adviser for District 9 for the past five years. Jason holds a master’s in education and a master’s in marketing from Southern New Hampshire University and is certified in Marketing and Business Education. Jason coaches his son’s U8 coed soccer team with Blue Ridge Youth Soccer Association. He has been married to Amanda Uhry for
15 years and has two sons, Colin and Owen.
SECRETARY - Kellen Scott has been teaching Marketing
Education and been a DECA Adviser in Fairfax County for 10 years. She holds a Bachelors of Science in Business Administration from JMU and her Masters’ in Career and Technical Education from Virginia Tech. She is beginning her tenth year at South County as a Marketing teacher! She has always been a part of very active DECA chapters at both South County and Robinson. She can’t imagine teaching marketing without running DECA as well, and she is proud of all of
their success!
She is a member of the Virginia DECA Board where she is currently serving as co-chair. She loves working to improve the organization for students and advisers. She is a Redskins, Nationals, Wizards and Caps fan. She loves to travel, and has spent the past
three summers travelling with FCPS CTE international career travel program.
TREASURER - Terri Palmer lives in Stafford, VA with her
husband, John and beagle, Buddy. They love to travel and go to VT football games - Go Hokies! She loves to read and do crafts. Mrs. Palmer has taught 22 years at Courtland High School in Spotsylvania County. She graduated from James Monroe High School in 1988 where she took marketing with Bonnie Stone and was active in DECA. She graduated from Virginia Tech in 1992 with her bachelors in Marketing Education and in 2012 with her masters in Curriculum and Instruction. She served as VAME Public Relations Director from 1996-1998 and Secretary from 2001-2003. She has also served on several
state curriculum writing teams and as a co-DECA district adviser and CTE department chair at
Courtland High School.
VAME BOARD NOMINEES
29 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST
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REGION 1 DIRECTOR - Melvin Barrow, Jr. is entering his
second year teaching in Loudoun County Public Schools at Potomac Falls High School. His previous experience includes two years as an Executive Team Leader with Target, and prior to that, seven years of teaching Marketing Education with Fairfax County Public Schools. He is a former member of the Virginia DECA Board of Trustees until resigning from his teaching position with FCPS in 2012, and an alumnus of Old Dominion University—class of 2005. Each year at our Virginia DECA State Leadership Conference you may recognize Melvin as the conference Facilities Director. He has been involved with DECA and Collegiate
DECA in some capacity since 1998, and has attended 12 ICDCs as a competitor, intern,
chaperone or adviser.
Melvin as been married to his beautiful wife of almost 5 years, and is father to two amazingly energetic children. He is a lover of sports (all American, and most international), music, and movies; he has been a fan of comic books since childhood—HUGE Star Wars enthusiast and he
owns a “pretty decent” sneaker collection as well.
REGION 2 DIRECTOR - Sarah Hinkhouse has been teaching
Marketing Education and been a DECA Adviser in Fairfax County for 10 years. She holds a Bachelors of Science in Business Administration with a marketing concentration from UNCG and her Masters’ in Career and Technical Education from Virginia Tech! She is beginning her first year at Fairfax High School as a Marketing teacher. She has always been a part of very active DECA chapters at both Robinson and Madison and plans to continue the same path at Fairfax. Sarah can’t imagine teaching marketing without running DECA as well, the hard work these kids put forth
is what makes it worth-while!
Personally, she is a career bartender who loves to play board games. She has a Jack Russell Terrier who is truly entertaining and keeps her busy. But she thinks the most important thing to know about her personally is that she is a die-hard Green Bay Packer fan! She travelled to Green Bay for the play-off win this year, to Dallas to be in the presence of a Super Bowl Championship; Seattle to witness the “play that ended the strike” and have sat in the snow/cold
numerous times at the frozen tundra of Lambeau Field!
As a member of the VAME Board for the past four years, Sarah has been able to develop relationships throughout the state with marketing teachers and businesses that work to make our jobs easier! If re-elected she hopes to continue to work on bringing some new and exciting ideas…and business contacts…to the organization. She hopes to serve the VAME Board the way she served her Robinson DECA chapter, with an open, creative mind that listens to the ideas presented and use them to keep VAME successful. She wants VAME to be for you what we all work hard to make DECA for our students; a place where you feel supported, can get new ideas,
find your passion and have fun!!
REGION 3 DIRECTOR - Dr. Christopher Pendergraft was born in Memphis, TN and moved to VA as a child after his father returned from Vietnam. He earned his B.L.S. in Business Management and his M.Ed. in Secondary Education from the University of Mary Washington. He completed his Ph.D. in Educational Leadership from Capella University in 2014. Dr. Pendergraft is a career switcher who left his underwriting position at Geico to become a Marketing Teacher at Massaponax High School in Spotsylvania County where he has been teaching for 15 years. He is married to an educator and has four daughters in ages from 9 to 31 and has 11 grandchildren. Hobbies include gardening, hunting,
horseback riding, playing guitar and dating his wife.
VAME BOARD NOMINEES
30 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST
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VAME BOARD OF DIRECTORS
NOMINATION FORM
Board positions available for 2016-17
school year are:
President-Elect
Region 4 Director
Region 5 Director
Public Relations Director
After one year as president-elect, the officer will
assume the office and duties of president. The other
board positions are two-year terms.
I nominate the following marketing teacher as a
candidate for the VAME Board of Directors.
(All fields are required)
Nominee:
____________________________________________
Nominee’s School:
____________________________________________
Position:
____________________________________________
(A specific office may be indicated or left blank.)
Nominated By:
_________________________________________
Positions descriptions can be found in the VAME
Constitution online at www.vame.org.
VAME TEACHER OF THE YEAR
NOMINATION FORM
I nominate the following marketing teacher
as the 2015-16 VAME Teacher of the Year
for their outstanding professionalism,
contributions to Marketing Education,
impact on marketing students and
participation in their community.
Nominee:
________________________________________
Nominee’s School:
________________________________________
Nominated By:
________________________________________
Your Email:
__________________________________
Nominations can also be submitted online at
www.vame.org.
A Message from ACTE 2
President’s Welcome 3
Region 1 News 4
Region 2 News 5
Region 3 News 6
Region 4 News 8
Region 5 News 10
DECA Update 11
Marketing Specialist 12
Update
w w w . v a m e . o r g 2
VAME BOARD
Beth Markwood President [email protected] Randy Poland President-Elect [email protected] Kim Radford Secretary [email protected] Jason Uhry Region 1 Director [email protected] Sarah Hinkhouse Region 2 Director [email protected] Whitney Ketchledge Region 3 Director [email protected] Jason Ewers Region 4 Director [email protected] Lesly McBride Region 5 Director [email protected] Richard Totten Public Relations [email protected] Katy Roche Treasurer [email protected] Sharon Acuff Virginia Department of Education Marketing Specialist [email protected]
CONFERENCE COORDINATORS
Julia Dieter Landstown High School [email protected] Lisa Ebert Bayside High School [email protected]
WEBISTE / REGISTRATION
Winnie Totten 804.387.0681
3 w w w . v a m e . o r g
Welcome to the 2015 Annual Summer Conference of the
Virginia Association of Marketing Educators and the Sheraton
Oceanfront, Virginia Beach. Hopefully everyone had an
opportunity to recharge over the last month and is ready for a
fresh start to a new school year. The VAME Board members
and our conference coordinators have been working hard to
bring together speakers, workshops, and exhibits to provide
valuable information to explore Instruction That Sticks…
Strategies That Make Learning Last.
You will have many opportunities over the next three days to
network, socialize, and learn from each other. I challenge you
to be an active participant throughout the conference. Reach
out and introduce yourself to someone new or reconnect with
an old acquaintance at each session, meal, or break. Share
what works great in your classroom, school store, or DECA
Chapter. Ask questions and take lots of notes on what you
can take back and add to your existing program. What you
may find is routine in your classroom could be just the thing
another teacher is looking for to spice up something in theirs.
Don’t underestimate the creativity that marketing teachers
possess and share your ideas with others.
Thank you for attending the conference. I know you will enjoy
the activities that have been planned, and I hope you will take
advantage of the evening social and networking opportunities
provided at Doc Taylor’s, Tautogs, and Bella Monte.
I have enjoyed serving on the VAME Board for the past three
years. It has been an honor to serve as your president this
year. You are all making very lasting impressions on the lives
of the students you reach out to year after year. I hope the
knowledge you gain at the conference this year will provide
you with just the right piece of knowledge or information that
you can use when you return to school this fall. I’ll end with
a quote:
Education is learning what you didn't even know you
didn't know. ~Daniel J. Boorstin
To view the program, read
workshop descriptions, download
lesson plans and more, visit the
VAME Conference Guide:
w w w . v a m e . o r g 4
Another year is behind us as we look forward to a restful and relaxing summer break! Like
many of you, I am astonished as to how fast this year went, but I reflect on many things.
The year went by, but more students came and left us, leaving their own mark. Whether it
was competing in DECA or just helping out in the classroom, they left us something. As we
continue to grow, we can look back on how our students teach us something different
daily. As my term as Region 1 Director expires, I want to thank you all for your assistance
and guidance. I enjoyed meeting new people and establishing new relationships along the
way. Thank you for a wonderful year, enjoy the break, and see you at the VAME
conference!
Fauquier High School’s DECA students had some real-world event-planning
experience helping to plan the Vibrant Fun Run, which was held on Saturday, April 18,
2015, at 11:00 AM at Verdun Adventure Bound in Rixeyville, Virginia. This colorful 5K run
was followed by an afternoon of music, food, corn hole, hayrides, a climbing wall, face
painting, and more. The students created the promotional materials, contacted sponsors,
brainstormed ideas, and supported the Verdun staff in creating this event. The proceeds
were designated to support military and first-responder families to send their children to
summer camp at Verdun.
Sherando DECA would like to congratulate Austin Duke and Andrew Loudan for
competing at the DECA International Career Development Conference. Austin and Andrew
participated in DECA’s Virtual Business Sports Challenge and placed 11th overall out of
the 22,000 teams who competed in this challenge internationally!
J A S O N U H R Y R E G I O N 1 D I R E C T O R
5 w w w . v a m e . o r g
Greetings from Region 2. I hope everyone is
ready for an amazing 2015-16 school year.
Thanks to everyone in Region 2 for joining
VAME and attending summer conference. It
is greatly appreciated.
I want to start by congratulating Region 2 on
a VERY successful membership push and a
great showing at ICDC in Orlando. Students
from nine Fairfax County Public Schools
(FCPS) high schools were recognized in 20
events as ICDC finalists. These 38 competed
in the second round and seven of them were
honored again as top 10 internationally for
their events; we even had a FIRST PLACE
team in Advertising Campaign from George
C. Marshall High School! The students
and advisers at Marshall, James
Madison, McLean, Robinson, and
South Lakes are very proud of their top 10
finalists! I also want to say “thank you” to
Region 2 adviser Rachael Malenich, who
helped make ICDC a tremendous success
with her assistance running Finance
Operations Research Events.
This year, South County High School
senior, marketing student, and avid DECA
competitor Shane Hulse was selected to the
very prestigious Coca-Cola Scholars Class of
2015. Shane will be continuing on next year
at NYU's College of Business (majoring in
marketing, of course) on an almost full ride
from his scholarship with Coca-Cola.
Because of a letter that Shane wrote to the
foundation, marketing teacher Kellen Scott
was recognized by Coca-Cola Marketing
Executive James Witherspoon and honored
with the 2015 Coca-Cola Teacher of
Distinction Award at the senior awards ceremony
at the end of this year. Scott said of the award:
"To be recognized is always appreciated, but to
be selected based off words from your students is
something else entirely. In this very difficult time
for educators, it makes you feel like maybe you
are doing something right. Thank you so much for
this honor Shane, and to Coca-Cola for
continuing to foster opportunities for our students
to succeed." For more on what this amazing
organization is doing. please visit www.coca-
colascholarsfoundation.org.
We also have a few personal accomplishments
this summer; congratulations to Jenni and Mike
Piotrowski as they welcome their first baby!
Also, Sarah Hinkhouse finished her masters in
CTE from Virginia Tech.
Good luck to everyone in Region 2 for a
successful school year and in your personal
endeavors! Keep us updated on all of your
accomplishments. Hope you enjoy the
conference and think about joining us again
next summer!
S A R A H H I N K H O U S E R E G I O N 2 D I R E C T O R
w w w . v a m e . o r g 6
W H I T N E Y K E T C H L E D G E R E G I O N 3 D I R E C T O R
Happy Summer! I’m sure you have all had a wonderful summer filled with rest and rejuvenation. As
we begin preparing for a new school year, let’s take a look back at the successes and great work
some of our chapters had to share from the end of the school year, and look at what the new school
year will bring!
Hanover County welcomes two new teachers to their marketing programs. Lee-Davis High
School will welcome a new first-year teacher in the fall— Chandler Gilmore, a recent graduate
of Virginia Tech. She is jumping in with both feet, beginning to work with students in July before
she is even officially employed! Atlee will welcome home Cindy Garrett, taking over for Jean
Draper, former VAME Board member, who retired at the end of the 2015 school year.
Cindy has been in Chesterfield this past school year.
Lee-Davis DECA chapter members earned the organization’s highest honors at DECA’s annual
International Career Development Conference in Orlando, Florida, April 25-28, 2015. Taking
first place were Jacob Johnson, Trevor Heath, and Nick Baldwin, who represented the DECA
Chapter’s Creative Marketing Project. This is the first international winner for Hanover County.
The group’s Creative Marketing Project was a yearlong effort working with a new nonprofit,
Scattered Stitches. Project leaders Jacob, Trevor, and Nick developed the research study,
gathered data, analyzed results, and then designed the marketing plan that was presented to
Scattered Stitches. A number of local organizations and businesses were instrumental in the
project’s success. Of key importance were the partnerships formed with the Richmond Chapter
of the American Sewing Guild and All-Brands Sew & Vac owner, Gayla Jones.
Describing the project, DECA Adviser Donna Roush states, “This project was an amazing
opportunity for all the students in the marketing program at Lee-Davis to practice the marketing
skills they have learned in the classroom. Many students helped with the research for Scattered
Stitches. We also had a Community Service project with Scattered Stitches that placed first in
the state competition. Those project leaders, Sam Hanny and Madison Godsey, worked very
closely with the Creative Marketing project leaders. This collaboration of the two groups made
this a unique year for Lee-Davis DECA.” As a part of the project, students worked with
Scattered Stitches to test ideas for the organization, create new product ideas, hold work
sessions to create volunteer kits, help make products, package items to be donated, deliver
items to people in need, and much more.
Jan Lull, founder of Scattered Stitches, was so excited by the marketing plan created by DECA
members that many of the suggestions have already been implemented. Jan explains that “I
have been overwhelmed by the impact that Jacob, Trevor, and Nick have had on Scattered
Stitches. The implementation of their ideas has not only impacted Scattered Stitches now but
their work will impact the lives of this community for years to come as they have helped me lay
a foundation that will enable the company to grow and be sustained for many years to come.”
7 w w w . v a m e . o r g
The 2014-15 academic year was one of many successes for the Patrick Henry – Ashland
DECA chapter. The chapter members and advisers all came together from the beginning of
the year to continue events like the annual blood drive cosponsored by the Virginia Blood
Service, the annual Pink-Out to raise awareness and money for breast cancer research, and
the Powder Puff game. In addition we took on new ventures, such as expanding the current
offerings of the school store to include t-shirt making and spirit items for the athletic events
and hosting a Miracle Minute to raise money to help provide food and presents to the less
fortunate in our local community. Membership grew by nearly 100 members, and our chapter
achieved recognition from National DECA for our membership and program of work
campaigns. A record number, 18 students, attended ICDC in Orlando and participated in
competitions, leadership training, and acted as voting delegates.
At the annual end-of-year cookout, students were already discussing how they wanted to do
even more next year. The advisers took this to heart and have planned work sessions with
the officers both at the high school and at the VA DECA-sponsored training at Smith
Mountain Lake at the end of August.
Both advisers are also putting in some extra time to get ready for the upcoming year, with one
having attended the Be Epic Adviser training presented by Ryan Witzig and the other having
attended the DECA Amped conference in Charlotte, North Carolina, at the beginning of July.
Tabb High School adviser, Christina Majka was awarded the 2015 Superintendent's Award
for York County School Division for all the community service work she does through DECA,
the Fashion Show, and the CF Foundation outside of school. Way to go Christina and Tabb
DECA!
Tabb's Seventh Annual Fashion Show for a Cause raised almost $3,000 for the Cystic
Fibrosis Foundation (CFF) and #TeamAmanda on May 27th and in the last four years has
raised $10,000 for CFF.
King William High School is proud to recognize three Emerging Leader Award recipients.
These three students will be continuing their education in marketing-related fields in college.
This year, King William DECA collected 900 canned goods for distribution in their local
community through the Corner Stone. In addition, they also collected 3000 box tops, raising
$300 for the art department at Hamilton Holmes Middle School. After sponsoring two blood
drives with Virginia Blood Services, they had the privilege in participating in the Virginia Blood
Services Scholarship Program. They were awarded $750 for scholarship money, and with an
additional contribution from the DECA chapter, they were able to award two $400
scholarships to active DECA members.
Finally, I would like to say so long to all of you in Region 3! This is my final term serving as your
Region Director, and it has also been my final year in the classroom. I have received the position of
Director of Career and Technical Education for Hampton City Schools. While I will not be in the
classroom anymore, I’ll still be involved in DECA and VAME, and always happy to help any of you
with anything you may need! Enjoy the conference, the rest of your summer, and have an amazing
2015-2016 school year!!
w w w . v a m e . o r g 8
Can you believe it is already here? As you look ahead, please make sure to look back and reflect
on the past school year. You have undoubtedly climbed mountains, crawled through valleys,
experienced challenges, and celebrated triumphs. I read a quote from an unknown source the other
day that said, “A good teacher is like a candle– it consumes itself to light the way for others.” This is
so true for the marketing teacher. The hats you wear are many, your days are full, and every
moment matters. On behalf of your students, I simply say thank you. Your sacrifices have mattered
and will continue to make a difference in their lives.
Hopefully, your summer plans included some time for yourself and the opportunity to recharge your
batteries. I look forward to seeing you this week during the annual conference.
Great things are ahead.
Oasis is a private, nonprofit, charitable corporation
whose mission is to provide basic human needs to
the homeless and less fortunate in Portsmouth.
I.C. Norcom DECA was able to help serve the
less fortunate in the kitchen, pantry, and the thrift
store on October 27, 2014.
I.C. Norcom DECA Members went to Dave and
Buster’s on Wednesday, November 12, 2014, for
Virginia DECA Day and participated in various
activities. Students were greeted by Vice Mayor
Cherry of Portsmouth. On behalf of Mayor Wright,
Vice Mayor Cherry presented I.C. Norcom DECA
with a proclamation. After the presentation,
students enjoyed a buffet lunch. Then, students
participated in the Mad Dash, which consisted of
three teambuilding activities.
Eight I.C. Norcom DECA students attended the
State Leadership Conference in Virginia Beach
from February 27-March 1, 2015. Shane Bock,
Dakota Harris, and Jordan Thornton competed in
Individual Series Events. Angel Thompson and
Alexia Trotter competed in a Team Event. Janae
Gatling, John Pham, and Lashelle Price attended
the State Leadership Development Academy.
Shane Bock was a State Finalist in Retail
Merchandising. I.C. Norcom DECA received
J A S O N E W E R S R E G I O N 4 D I R E C T O R
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awards for completing various chapter campaigns
throughout the school year. DECA students completed a
membership campaign, promotional campaign, and
global entrepreneurship campaign. DECA officers
completed our Annual Report to showcase all the great
things that I.C. Norcom DECA has been doing this
school year. Students also supported Ellie’s Hats by
bringing new hats to SLC to donate to the project.
Five of I.C. Norcom DECA students attended the
International Career Development Conference (ICDC) in
Orlando, Florida, from April 24–29, 2015. Shane Bock
and Angel Thompson attended the IGNITE Academy.
Janae Gatling, Jordan Thornton, and Alexia Trotter
attended the THRIVE Academy.
DECA students had to complete a membership
campaign, promotional campaign, Global
Entrepreneurship Week campaign, and community
service campaign to qualify for these academies. The
goal of the academies was to empower DECA members
to provide effective leadership through goal setting,
consensus building, and project implementation.
Students had the opportunity to meet other DECA
members from around the world and trade pins to
remember their experience. Our DECA students
returned home with wonderful memories and lasting
friendships!
Congratulations to Kempsville High School DECA
members Katie Stoakley, Antonio Carrigan, Jeanette
Lam, Ally Will, Sydney Parker, Hunter Sirrine, Rebecca
Schwartzman, and Marie Shoen, who competed at the
DECA International Career Development Conference in
Orlando, Florida, April 25-29.
Sydney Parker, Marie Shoen, and Ally Will were finalists
in the School-Based Enterprise event for Kempsville’s
school store, The Tradin’ Post. Marketing Teacher Lori
Fam and her Advanced Fashion Marketing students
receive the Gold Level Certification Award every year.
Kempsville DECA chapter donated $492 and 35 hats to
Ellie’s Hats this year, as well as $946 to the Leukemia
and Lymphoma Society.
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LC Bird High School is pleased to announce that in
their first year of re-activated membership in DECA they
had one team qualify to attend the International Career
Development Conference. The team of Hubbard/Martin
competed against the best internationally in Marketing
Communications Team Decision Making.
Sean Bissell, Blacksburg High School DECA
President and Executive Vice President of VA DECA, ran
a national campaign for Executive President at the most
recent ICDC in Orlando, Florida. Sean was BHS DECA's
first state officer and he set his sights on national office
early in his junior year. Kim Radford, his DECA Adviser
says that this was one of the most rewarding (and
exhausting) experiences of her teaching career.
Sean took on the responsibility of contacting former national officers and candidates while his
adviser reached out to advisers who had already had experience at running such a campaign.
They found our VA advisers to be very helpful and open about what to expect and how to
structure the campaign. They also teleconferenced with our state adviser, Ryan Witzig, and
she provided valuable campaign tips.
The most challenging part of the campaign was raising money, but their community was most
supportive. With the assistance of local businesses and Blacksburg High School, Sean raised
$10,000 in sponsorships to utilize for marketing, branding and printing of promotional items,
folders and delegate gifts. BHS DECA members helped Sean with the social media portion of
the campaign along with his campaign manager. They also collaborated with their in-house
graphic design class to help with developing a logo.
Mrs. Radford never truly realized the importance of the voting delegates' job until this election.
There is a BIG reason why Ryan has interested students fill out an application. Those who
serve in this role really need to have a vested interest in the campaigns. To be sure, every
vote counts! Sean met the voting delegates from 48 states in 48 hours. It was evident that
while each state approached the candidates differently, all had the overall goal of pursuing the
very best one. Mrs. Radford told Sean after ICDC, “he'll never have another job interview like
that one!”
Although Sean did not win the election, this experience was an amazing one for him, his
campaign manager and Mrs. Radford. They were very proud to represent VA DECA at the
international level and look forward to seeing other VA DECA candidates this year in Nashville
and wish them all the best!
K I M R A D F O R D S E C R E T A Y
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Welcome back!
Over the last several months your Board of Trustees and Association Officers have been working hard to ensure a successful and EPIC year for you and your chapter.
Please find some of the exciting updates and events coming up this year below!
#DECAgoesGold
Childhood Cancer Awareness Month
VA DECA will continue our partnership with Ellie’s Hats this year. This year’s focus will be the awareness as well as smaller projects that chapters can do to help out local hospital children units. An information packet it will be provided to assist chapters once again.
BOARD UPDATES
New Board Co-Chairs:
Donna Celio, Region 1, Stone Bridge Kellen Scott, Region 2, South County
2015-2015 Board of Trustees
Donna Celio, Region 1, Stone Bridge Cheryl Daley, Region 1, Riverside Rachael Malenich, Region 2, Fairfax Kellen Scott, Region 2, South County Dee Strauss, Region 3, King George Donna Roush, Region 3, Lee-Davis Julia Dieter, Region 4, Landstown Lisa Quinn, Region 4 Lisa Baynes, Region 5, Tunstall Jane Werner, Region 5, Cosby Amy Granahan, Local Supervisor Fairfax Sharon Acuff, Ex-officio Ryan Witzig, Ex-officio
State Officer Application Process Update Please see the packet for all details.
Dec 18 Applications Due Online
Jan 4-8 Online Testing
Jan 11-15 Phone interviews
March 4 Committee Interviews
March 5 Speeches
March 6 Announcement of New Team
WHAT’S NEW
A committee is forming to review the annual report. If you have feedback email Ryan Witzig.
The State Officer Application has gone completely online.
Re-Alignment/Re-Districting
District 19 is now all in Region 3.
District 25 and District 26 are now in Region 4.
Midlothian is now in District 31.
Matoaca is now in District 22.
Region 2 has been re-districted.
SLC
Advisers and students will all be charged a registration fee this year.
Opening session will now begin at 6:00PM on Friday of SLC. Dinner will follow.
The Election Session will take place Saturday evening (6:30PM) before mini awards (7:30PM).
Students must have a minimum score of 70 in all components of the event to move on to ICDC.
Grand Awards structure has been updated.
ICDC
Pizza gift cards will replace a state dinner. The state meeting stays.
2015-16 STATE ACTION TEAM
President: Isaac Weintz, Clarke County
Executive VP: Alex Snapp, Sherando
Secretary: Alex Patrick, Fairfax
Historian: Cameron Brandon, James Monroe
Reporter: Nikki Reeves, Riverbend
Region 1: Andrew Celio, Briar Woods
Region 2: Claire Heiden, George C. Marshall
Region 3: Nick Baldwin, Lee-Davis
Region 4: Meghan Phillips, Grassfield
Region 5: Marissa Wharton, Blacksburg
CONFERENCES/EVENTS
Aug 21-22 Officer Leadership Retreat at Smith Mountain Lake (Chapter Officers and District Presidents)
Sept 30 DECA Day at the State Fair
Oct 20 Competition Training Fort Magruder Hotel and Conference Center Williamsburg
Oct 21 Competition Training Holiday Inn Tanglewood, Roanoke
Oct 22 Competition Training Northern Virginia Area TBD
March 4-6 SLC Virginia Beach, VA
April 23–26 DECA ICDC Nashville, TN
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S H A R O N A C U F F V I R G I N I A D E P A R T M E N T O F E D U C A T I O N S H A R O N . A C U F F @ D O E . V I R G I N I A . G O V 8 0 4 . 2 2 5 . 2 8 4 6
Curriculum Revisions for 2014-2015
Thanks to the following for their help in the curriculum process for 2014-2015:
The newly revised curriculum frameworks are posted on VERSO on the CTE Resource Center Web site at http://www.cteresource.org.
Hotel Marketing and Travel and Tourism Programs Are Changing
The 8165 Travel and Tourism course was revised and renamed to Opportunities in Hospitality and
Tourism this year and will serve as the introductory course for both the Hotel Marketing and Travel and
Tourism programs beginning this school year. After taking this course, the student can decide to pursue
other courses in Hotel Marketing or Travel and Tourism. New courses are already developed to begin in
2016-2017 since the current advanced versions of both Hotel Marketing (8162) and Travel and Tourism
(8167) will be eliminated. The newly revised second-year course the student takes in either program
enables a completion in that program. The following chart shows the transition schedule.
Marketing Management 8132 Fashion Marketing 8140
Advanced Fashion Marketing 8145
Travel and Tourism Marketing
New Course Title: Opportunities in Hospitality and Tourism 8139
Amber Belako, Spotsylvania County
Kelli Collison, Spotsylvania County
Michele Duncan, Suffolk City
Kristina Gehrki, Fairfax County
Gigi Huck, Newport News
Renee Johannesen, Spotsylvania Co.
Rachael Malenich, Fairfax County
Terri Palmer, Spotsylvania County
Dee Strauss, King George County
Jane Werner, Chesterfield County
Lisa Aberle, Henrico County
Karen Charney, Chesterfield County
Teresa Chavis, Alexandria City
Julia Dieter, Virginia Beach City
Dana Knott, Amelia County
Lisa Quinn, Suffolk City
Kathryn Roche, Spotsylvania County
Melissa Talley, Rockingham County
Aimee Thomas, Bristol City Vera Woodson, Fairfax County
Theresa Caffee, Chesapeake
Kristina Gehrki, Fairfax County
Denise Lawson, Virginia Beach City
Kathleen Lynch, Fauquier County
Debra Myers, Virginia Beach City
Christopher Pendergraft, Spotsylvania Co.
Leslie Perry, Henrico County
Felicia Scales, Portsmouth
Jason Uhry, Frederick County
Lynne Williams, Virginia Beach City
I encourage you to become involved if your expertise lies in the areas listed in the chart below. Procedures
for submitting the Web-based application are available on the Virginia Department of Education Web site at
https://p1pe.doe.virginia.gov/cteaps.
Your input is invaluable for the future success of marketing courses in Virginia. Become involved and have
a vested interest in what is included in the revised course curriculum. As you are fully aware, times are
Hotel Marketing Course Sequences Travel and Tourism Course Sequences
2015-2016 2016-2017 2015-2016 2016-2017
Eliminate
Hotel Marketing
8160
Replace with new
Opportunities in
Hospitality and Tourism
Eliminate
Advanced Hotel Marketing
8162
Replace with new
Hotel Management and
Operations
Eliminate
Travel and Tourism
8165
Replace with new
Opportunities in Hospitality
and Tourism
Eliminate
Advanced
Travel and Tourism
8167
Replace with new
Travel and Tourism
Marketing and Sales
Marketing Curriculum Revisions for 2015-2016
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changing and so must the marketing curricula, in order to match what is needed by our industry partners.
Your part of the curriculum revision process will be done electronically, so you will not have to travel and be
away from school during the revision. The revision window for teachers is long to make sure that plenty of
time exists for editing and proofing by the CTE Resource Center writers. You will be assigned a certain
portion of the curriculum to review the task definitions, write process/skill questions, and suggest teaching
resources. You will review the course description and suggest any equipment that might need to be added to
the state equipment list to aid in teaching the course. There is a $150 incentive payment for serving on the
curriculum revision team. We need a total of at least 12 teachers to serve on each program revision and aim
to have a representation of teachers from across the state.
The industry teams meet first to validate and revise the curriculum tasks. These meetings will be face-to-face
in Richmond. I need your help to identify business and industry partners who can be instrumental in serving
on each of the revisions taking place in 2015-2016. Dates of the industry panel meetings are indicated below
along with the dates for the teacher team revision work.
Global Marketing and Commerce 8135 Advanced Global Marketing and Commerce 8136
Industry Panel meets: September 29, 2015
Teacher Review: October 20, 2015 to January 11, 2016
Sports, Entertainment, and Recreation Marketing 8175 Advanced Sports, Entertainment, and Recreation
Marketing 8177
Industry Panel meets: October 27, 2015
Teacher Review: November 17, 2015 to February 12, 2016
Newly Revised Marketing Management Course (8132) Is Eligible for CLEP Testing in 2015-16
The Marketing Management course has been aligned to the CLEP test blueprints for the Principles of Marketing exam. The Virginia Department of Education, in collaboration with the College Board, is pleased to announce a statewide pilot program. The College Board’s College Level Examination Program (CLEP) is a nationally recognized credit-by-examination program that gives high school students the opportunity to demonstrate their mastery of college-level material in introductory subjects and earn college credit. During the 2015-2016 school year, students who are enrolled in the Marketing Management class may volunteer to participate in the CLEP pilot testing.
CLEP is recognized by 48 postsecondary institutions in Virginia and 2,900 in the United States that award credit for passing scores on the examinations. A passing score on particular tests allows students to earn between 3 and 12 credits of college-level coursework before leaving high school, depending on the guidelines of the specific postsecondary institution. The College Board’s CLEP Principles of Marketing Examination is on the Board of Education’s approved list of industry certifications, occupational competency assessments, and licenses. Instructional support and resources are available, including pre-tests, and testing is offered year-round, but the ideal time would be when the student successfully completes
the high school course. There is no penalty for not passing a CLEP exam, so this is a “win-win” opportunity for students. During the 2015-2016 school year, through federal Perkins funding, there will be no cost to the school division for students who volunteer to participate in the CLEP pilot testing for the Marketing Management course. The school division may claim reimbursement through state or federal funding allocations for Virginia’s Pathway to Credentials Initiative. Schools offering Marketing Management that would like to volunteer as a 2015-2016 CLEP pilot site for instruction and testing, please contact Sharon Acuff at 804.225.2846 or [email protected].