VAM: Value, Authority, MotivationProofs involving ethos and pathos address these appeals

to the audience and can have great persuasive powerhttp://www.motorward.com/2013/02/jeep-super-bowl-ad-narrated-by-oprah-video/

7min write-How does this commercial use ethos and pathos to convince the consumer to buy? Does this combo of famous voice(ethos) and American Values (pathos) have great persuasive power?

Sources and Types of Proof

Minnis

Primary SourcePresent during an experience or time period

Offer an inside view of a particular event

StraighStraight from t from

the the horse’s horse’s mouth!mouth!

Examples of Primary SourcesDiary of Anne Frank Diary of Anne Frank

WWII history The Constitution of The Constitution of

CanadaCanadaCanadian history 

A current scientific A current scientific journal article journal article reporting NEW reporting NEW research, discovery, research, discovery, or findings  or findings  Science

Weavings and potteryWeavings and potteryNative American

history 

Secondary Source

Secondary sources provide interpretation and analysis of primary sources.

Secondary sources are one step removed from the original event or "horse's mouth."

Examples of Secondary Examples of Secondary Sources:Sources:Britannica OnlineBritannica Online

encyclopediaencyclopediaAmerican National American National

Biography (database) Biography (database) Critic’s review Critic’s review

analyzing a play, analyzing a play, poem, novel, or poem, novel, or short story short story

Magazine or Magazine or newspaper article newspaper article about events or about events or people people

Political commentary Political commentary about an electionabout an election

Aristotle’s Categories of Proof

Physical Evidence ‘Laid on the table’

Thoughtful Persuasion

Logos Ethos Pathos

Physical Evidence:

Can you lay it on the table?

Ethos=Authority Opinions Judgments Impressions

Ethos: • Reputation• Credentials• Respect for

character and experience

Pathos=Motivation

FeelingsMotivesValues

Pathos: Emotion

• Ideals• Beliefs• Ethics and

morals

Logos=Reason Common

sense Logic Understanding

Logos: Objective Evidence• Facts• Statistics• Real examples

How to test the PROOF-1. Is the evidence relevant

to the claim?2. Does your evidence reach

the conclusion correctly? Or are you reaching?

3. Is the evidence up to date?

4. Is it slanted to work?

Tests of Validity-ActivityWith your groups, you will…Finish Audience Analysis-MonFinish Claim/Warrant/Support-MonAnd….1.Trade your annotated bibliography within your groups2.Groups look for a source example of Logos, Ethos, and Pathos

a) Label on their Ann. Bib.b) Explain-How does it support that it is Logos, Ethos, and

Pathos? Next to each source AND if they are missing one L/E/P suggest to them how they can add it into their research!

Put your names at the top/type up your answers! Turn in!Source/Cards Notecards due Monday=5 source cards/10

notecardsPaper Length=2,000-2,500 words (4-5 pages)