Value PropWorkshop

Your Company Name

• Quick overview of your business• Length of time in business• Key personnel• Core concept/product of the business

Problem Description

• What problem are you solving for customers?• How are customers solving that problem

today?• What are the major pain points that

customers are currently experiencing in terms of the problem?

• What are the major areas of opportunity to improve the situation?

Solution Description

• Brief overview of your product/service• Pain points solved• New gains created in terms of

money/time/effort or new capabilities

Customer Profile

• Single-sided of multi-sided market?• Typical customer profile• Feedback to date from customers regarding

your product/service

Progress/Challenges

• What is going well in terms of the development of your value prop?

• What hurdles are you facing currently?• What specific help or guidance would be

valuable to you to move to the next step?• Any other key points that you would like to

make.