value of an interaction (ixda brisbane nov 08)
DESCRIPTION
Presented at IxDA Brisbane's Face to Face event, Nov 2008. Updated version.TRANSCRIPT
Joel FlomIxDA Face to Face, Brisbane25 November 2008
The value of an interactionA DESIGNER’S JOURNEY FROM A STRUCTURED UPBRINGING TO UTTER CHAOS
HELLO...
- Managing Director, Elavision
- 11 years experience
- IA, IxD, UX, VP...
- A designer
Joel Flom
THE STRUCTURED UPBRINGING
THE STRUCTURED UPBRINGING
THE STRUCTURED UPBRINGING
Goals.Tasks.Results.
THE STRUCTURED UPBRINGING
Categorise.Structure.Label.
THE STRUCTURED UPBRINGING
Analyse.Design.Test.
THE UTTER CHAOS
From fairly straight-forward...
THE UTTER CHAOS
THE UTTER CHAOS
...to ridiculously complicated.
THE UTTER CHAOS
It was chaos.
THE SHORTFALLS
THE SHORTFALLS
Requirements kill- Too often it drives process
- Laundry pile (clean... and dirty)
- Business vision chopped up into little pieces
- Perceived as voice of end user
THE SHORTFALLS
- Process of elimination
- Dictated recruiting
- Needs & desires perceived as issues of usability
- Process-driven, not people-driven
Researching for conclusions
THE SHORTFALLS
- Process of elimination
- Dictated recruiting
- Needs & desires perceived as issues of usability
- Process-driven, not people-driven
Researching for conclusions✘
THE SHORTFALLS
- Very easy to structure bad content
- People not visiting a “site”
- Infinite touch points & devices
- Mixing & mashing of services
Structure ≠ foundation
THE SHORTFALLS
- Task completion basis for success
- Can’t control all the variables
- Business & product-focused
- Only one factor of experience
Usability testing too scientific
THE SHORTFALLS
“Too often we measure everything and understand nothing.”
Jack Welch, Past CEO at GE
THE SHORTFALLS
- Not rational or structured
- Unique behaviours & motivations
- Extremely difficult to personify
- Can’t control all the variables
Humans are messy
THE SHORTFALLS
- Product not the final destination
- Dependant on culture and context
- Desires & needs based on experience, not product
Product isn’t the experience
THE SHORTFALLS
- Product not the final destination
- Dependant on culture and context
- Desires & needs based on experience, not product
Product isn’t the experience
THE SHORTFALLS
- Product not the final destination
- Dependant on culture and context
- Desires & needs based on experience, not product
Product isn’t the experience
THE SHORTFALLS
“You can only provide the resources for people to have an experience; then it’s
the people (users) themselves who create the experience.”
Dan Saffer, Kicker Studios
THE HIERARCHY
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Ethical
- Compliant
- Inclusive
- Reasonable cost of entry
- Welcoming
Accessible
ACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Low learning curve
- Easy to use
- Manageable
- Consistent
- Dependable
Usable
USABLEACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Low learning curve
- Easy to use
- Manageable
- Consistent
- Dependable
Usable
USABLEACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Low learning curve
- Easy to use
- Manageable
- Consistent
- Dependable
Usable
USABLEACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Meets immediate need
- Serves a purpose
- Solves specific problem
- Answers questions quickly
- Enjoyable in productive way
Useful
USABLEUSEFULACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Trustworthy
- Easy to verify
- Credible & professional
- Open & transparent
- Best interest in mind
Authentic
USABLEUSEFULAUTHENTIC
ACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Trustworthy
- Easy to verify
- Credible & professional
- Open & transparent
- Best interest in mind
Authentic
USABLEUSEFULAUTHENTIC
ACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Pleasing aesthetically
- Real (instils confidence)
- Delight to use
- Participatory (social)
Engaging
USABLEUSEFULENGAGINGAUTHENTIC
ACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Pleasing aesthetically
- Real (instils confidence)
- Delight to use
- Participatory (social)
Engaging
USABLEUSEFULENGAGINGAUTHENTIC
ACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Pleasing aesthetically
- Real (instils confidence)
- Delight to use
- Participatory (social)
Engaging
USABLEUSEFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
“Each encounter no matter how brief is a micro interaction which makes a
deposit or withdrawal from our rational and emotional subconscious.”
David Armano, Logic + Emotion
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Fulfilling
- Engaging & empowering
- Fuels passion
- Participatory (belonging)
Meaningful
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Fulfilling
- Engaging & empowering
- Fuels passion
- Participatory (belonging)
Meaningful
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
- Fulfilling
- Engaging & empowering
- Fuels passion
- Participatory (belonging)
Meaningful
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
USABLEUSEFUL
MEANINGFULENGAGINGAUTHENTIC
ACCESSIBLE
THE HIERARCHY
THE END
References- Armano, David (2006) - darmano.typepad.com/
logic_emotion/2006/09/user_experience.html
- Hodge, Challis (2008) - www.challishodge.com/experience-hierarchy-of-needs/
- Knemeyer, Dirk (2006) - uxmatters.com/MT/archives/000124.php
- Morville, Peter (2007) - semanticstudios.com/publications/semantics/000179.php
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