value of a fan (facebook)
DESCRIPTION
TRANSCRIPT
![Page 1: Value of a Fan (Facebook)](https://reader035.vdocuments.us/reader035/viewer/2022081720/546ab325af79592f798b4e90/html5/thumbnails/1.jpg)
MOXIE INTERACTIVETHE VALUE OF A FAN
![Page 2: Value of a Fan (Facebook)](https://reader035.vdocuments.us/reader035/viewer/2022081720/546ab325af79592f798b4e90/html5/thumbnails/2.jpg)
OPPORTUNITIES FOR VALUE
MEDIA
AWARENESS
LINKBUILDING
LOYALTY
FEEDBACK
RESONANCE
R&D
{ EARNED IMPRESSION FORMULA }
{ NATIVE VIRALITY }
{ INTERNAL / EXTERNAL SEO }
{ RELATIONSHIP TOUCHPOINTS }
{ COMMENTS, LIKES, OPINIONS }
{ SOCIAL ACTIONS & GIFTING }
{ PRIMARY RESEARCH & MEASUREMENT }
![Page 3: Value of a Fan (Facebook)](https://reader035.vdocuments.us/reader035/viewer/2022081720/546ab325af79592f798b4e90/html5/thumbnails/3.jpg)
EARNED IMPRESSION FORMULA
ME
DIA
If a page has X number of fans it means that: X (130) “earned” impressions were delivered (through the newsfeed)
Multiply that number by an average or comparable CPM (cost per 1,000) tells you what it would have cost to pay for those impressions:
Average Facebook User has 130 friendsWhen you “Become a Fan” it is broadcast to all 130 of your friends.
(130 friends) x ($5.00 CPM) x (1,000,000 fans) = $650,000
$.65
Original Source - Adam Goldberg
![Page 4: Value of a Fan (Facebook)](https://reader035.vdocuments.us/reader035/viewer/2022081720/546ab325af79592f798b4e90/html5/thumbnails/4.jpg)
AW
AR
EN
ES
S
( )
NATIVE VIRALITY
(130)x
EventsConnections
Newsfeed:Status, Comments, Alerts, Likes, Shares, Photos, Videos, Links….
Average Number of Facebook Friends
![Page 5: Value of a Fan (Facebook)](https://reader035.vdocuments.us/reader035/viewer/2022081720/546ab325af79592f798b4e90/html5/thumbnails/5.jpg)
INTERNAL / EXTERNAL SEOLI
NK
BU
ILD
ING Internal Facebook Link:
External Facebook Link:
![Page 6: Value of a Fan (Facebook)](https://reader035.vdocuments.us/reader035/viewer/2022081720/546ab325af79592f798b4e90/html5/thumbnails/6.jpg)
RELATIONSHIP TOUCHPOINTSL
OY
ALT
Y
![Page 7: Value of a Fan (Facebook)](https://reader035.vdocuments.us/reader035/viewer/2022081720/546ab325af79592f798b4e90/html5/thumbnails/7.jpg)
COMMENTS, LIKES, & OPINONSF
EE
DB
AC
K
![Page 8: Value of a Fan (Facebook)](https://reader035.vdocuments.us/reader035/viewer/2022081720/546ab325af79592f798b4e90/html5/thumbnails/8.jpg)
SOCIAL ACTIONS & GIFTINGR
ES
SO
NA
NC
E
![Page 9: Value of a Fan (Facebook)](https://reader035.vdocuments.us/reader035/viewer/2022081720/546ab325af79592f798b4e90/html5/thumbnails/9.jpg)
PRIMARY RESEARCH & MEASURMENTR
& D
How do customers use my product?
What do they like?
What are they saying about me?
What are they most interested in?
![Page 10: Value of a Fan (Facebook)](https://reader035.vdocuments.us/reader035/viewer/2022081720/546ab325af79592f798b4e90/html5/thumbnails/10.jpg)
SOCIALGRAPH REFERRALS
PURCHASE TRACKING
FUTURE MEASUREMENT
We know that the most trusted form of advertising is an opinion from someone that you know. Tapping into social networks and communities of friends and family to help refer new users and services is a huge opportunity. If average lifetime sales could be tracked through social relationships, the value of a fan would be calculated through the number of offers and additional sales they helped pass along.
Understanding “why we buy” and its correlation to advertising and marketing memes is a branding guru’s dream. Social networks could become the missing link to making connections between interests, pop-culture trends, socio-economic status, and other demo / psychographic variables as they relate to attitudinal studies, purchase intent, and sales.