Value Ecosystems

Value Flow

Goat

Farmer

Fertilizer

Value flows naturally “downhill” when the giver values the thing less than the receiver.

Value Exchange

Goat

Farmer

Fertilizer, Milk,Meat

Food, Shelter

Simple Barter Schemes

Farmer FarmerGoat

Labor

Farmer FarmerGoat

$

Farmer Farmer$ now

$ later

Fundamentally everything is barter.

Loans.

Money was invented to make barter easier.

Farmer FarmerGoat/$

Abbreviation to reduce arrows.

Chains

Carnegie Dealer

Wasabi

Frick

Ford Driver

Coal/$

Iron Ore /$

Steel/$ Car/$ Car + Service/$

Supply Chain Value Chain

Mediation

Farmer Farmer

$ now

What value does a bank provide?• Aggregation: Many farmers on each side • Timing• Information• Makes a market

Bank

$ later

$ now

$ later

Education

Student SchoolKnowledge/$

To reduce arrow proliferation I say “A/B” to indicate a two-way flow where “B” goes backwards.

Education

Student Microsoft CMU

Work/$ (later)

Knowledge/$ Research/$

Education with Goal Details

Student Microsoft CMU

Work/$ (later)

Knowledge/$ Research/$

Persona Goals

Student Career, Spouse, Fun, Money, Status, ?

CMU: Professor Influence, Fame, Understanding

CMU: Provost Money, Brand

Microsoft: Manager Acquire talent, Answer questions

Microsoft: University Relations Director

Access, Prestige

Education

Student Microsoft CMU

Work/$

Knowledge Research/$

Parent $

Gratitude?

Education

Student Microsoft

CMU

Work/$

Knowledge/$ Research/$

Parent $

?

Government

$

Biological Value Exchange

Human Bacteria

Shelter

Digestion

Male Flower

Female Flower

gametes

pollen

pollenBee

Advertising

News + ads? / $

Goods /$

Newspaper

Merchant

Reader$

Notation: “?” means an item might not have value. For example, an ad has value to the reader only if she wants to buy the item advertized.

Washington

Special Interest

Congressman

$ + Staff work

Lobbyist$

Favorable Legislation ?

Citizen

$Media

Favorable Legislation ? /Vote

Ads ?

Google Search

Google Ad Words

Ads in Search

Page Rank

Product/Service

Company

Searcher Web site maker

Goods/$

sear

ch re

sults

+ a

ds?

search terms and selections make search better

links make search better

Show ad/$

Google AdSense

GoogleProduct/Service

Company

Browser

product/service?

Pay per click

show ads to relevant people

Web Site Owner

show ads related to page content

Pay per click

Content + ads

Google Maps

Buses,Taxis,Limos

Traveler

ride

Travel demand information

Google Transit Value Flow

Plan + Local ads

Schedules + ads

Merchants

Goods

RideshareAds on

siteParking Garage

Rider

Discount

buy ads

Travel demand information

Ridesharing

Potential fees

Plan + ads

Driverride

tip

Free Spaces?

Route Matcher

HOV access

NuRideAds on

siteMerchant

Rider

+ads

NuRide Value Flow

Plans+ads+coupons

Driverride

MatcherCoupon distribution

Goods+coupons

Employers or City

Reduced congestion

Employer

Telecommuting

Employee

Free Spaces in Lots & Offices?

Lower commuting cost

Webex (e.g.)

Communication

Lower travel subsidy

Loyalty?

Bands2Fans

Fan

Band

Concert,CDs/$