value creation through collaboration
TRANSCRIPT
Abou t Us
✓ A Global Company with presence in all 5 continents
✓ State of the Art Production Facilities across 3 Continents
✓ Product offerings comprises of Personal Care, Oral Care and Home Care categories.
✓ A dynamic and experienced team of of Professionals from over 50 nationalities
Value Creation Through Collaboration
How do we add Va l ue f o r ou r Consumers
Offering a true value for money proposition across product categories
Unparalleled R&D to bring you the best product available
Quick to adapt to rapidly changing consumer needs
Impeccable customer service and quick response time
We truly understand the MINDSET of Today’s Consumers
Our latest range of Super Premium razors are power packed with chromium plated blades, a firm grip, pivoting
head & aloe vera strip for an extremely smooth & comfortable shaving experience – all this in premium packaging.
An Ultimate Category Performer
Presenting Our Super Premium Triple Blade Disposable Range
You simply need a
quality blade to
shave
*Pouch of 3 Triple Blade Razors
Super Premium Triple Blade Disposables: For Men
3 Chromium Plated BladesGive a closer, smoother shave
Lubricating StripVitamin E & Aloe Vera
Pivoting Head
No Slip GripTotal control in wet shaving conditions
Micro Matrix® Guard Bar
*Pouch of 3 Triple Blade Razors
Super Premium Triple Blade Disposables: For Men
3 Chromium Plated BladesGive a closer, smoother shave
Lubricating StripVitamin E & Aloe Vera
Pivoting Head
No Slip GripTotal control in wet shaving conditions
Micro Matrix® Guard Bar
Super Premium Triple Blade Disposables: For Women
3 Chromium Plated BladesGive a closer, smoother shave
Lubricating StripVitamin E & Aloe Vera
Pivoting Head
No Slip GripTotal control in wet shaving conditions
Micro Matrix® Guard Bar
PRODUCT
Image
Pack Type Pouch Pouch Pouch Pouch Pouch Pouch
No. of
Razors3 Razors 10 Razors 3 Razors 10 Razors 3 Razors 10 Razors
Inner Box
Qty12 Pouches 6 Pouches 12 Pouches 6 Pouches 12 Pouches 6 Pouches
Master
Carton Qty96 Pouches 72 Pouches 96 Pouches 72 Pouches 96 Pouches 72 Pouches
Super Premium Triple Blade Disposables – Logistical Details
2 Ceramic Coated Plated Blades
Give a closer, smoother shave
Guard Bar
Raises the hair, eliminating
discomfort during shaving
Premium Twin Blade Disposables – Short Handle without Lubra
2 Ceramic Coated Plated Blades
Give a closer, smoother shave
Guard Bar
Raises the hair, eliminating
discomfort during shaving
Lubricating Strip
With Vitamin E, for great comfort
Premium Twin Blade Disposables – Short Handle with Lubra
2 Ceramic Coated Plated Blades
Give a closer, smoother shave
Guard Bar
Raises the hair, eliminating
discomfort during shaving
Lubricating Strip
With Vitamin E, for great comfort
Premium Twin Blade Disposables – Long Handle with Lubra
PRODUCT
With Lubra With Lubra With Lubra
Image
Pack Type Pouch Pouch Pouch Pouch Pouch
No. Of Razors 5 Razors 10 Razors 2 Razors 6 Razors 16 Razors
Inner Box Qty No Inners No Inners No Inners No Inners 6 Pouches
Master Carton
Qty
60 Pouches 30 Pouches 60 Pouches 50 Pouches 72 Pouches
Premium Twin Blade Disposables – Logistical Details
Premium Quality Shaving Range
Presenting our premium shaving range, that is of the highest quality, with a strong performance, coming in premium packaging.
Our premium disposable Razors come with chromium plated blades, a firm grip, pivoting head & aloe vera strip for an extremely
smooth & comfortable shaving experience. Best performance in the category!
Exclusive Travel Packs: For Men & Women
*Blister Pack of 2 Premium Triple Blade Disposable Razors + Shaving Foam 50ml
High quality, premium packaging and complete focus on performance, all our disposable razors come with Chromium plated blades,
rubber grip, pivoting head and aloe vera strip for a smooth, comfortable and irritation-free shave.
Best value in category guaranteed!
*Pouch of 5 / 14 Razors
Standard Disposable Razors
Shaving Foam & After Shave Lotions
*250 ml Can
With a rich texture & enhanced ingredients, each Shaving Foam & After Shave Lotion has a unique triple
action formulation suited to different skin types.
Packed in premium packaging, these provide you with the best pre- & post-shaving experience.
*100 ml Bottle
*200 ml Can
With a rich texture & enhanced ingredients, our gel has a unique formulation which gives a smooth razor glide.Designed for sensitive skin, it soothes the skin as one shaves. The gel is enriched with aloe vera, which provides extra care & comfort.
Shave Gel
*Pouch of 6 Razors
Twin Blade Disposables-For Men
• Inglish Twin Disposable Razors with 2 chromium plated,
high quality blades.
• Lubricating strip with Aloe Vera extracts
• Comfort grip for shaving precision.
*Pouch of 6 Razors
• Inglish Twin Disposable Razors with 2 chromium plated,
high quality blades.
• Lubricating strip with Aloe Vera extracts
• Comfort grip for shaving precision.
Twin Blade Disposables-For Women
*Pouch of 5 Razors
*Hanging Card of 48 Razors
Twin Blade Disposables
• Inglish Twin Disposable Razors with 2 chromium plated,
high quality blades.
• Ultimate value in the category!
*Hanging Card of 48 Razors
Twin Blade Disposables
• Inglish Twin Disposable Razors with 2 chromium plated,
high quality blades.
• Ultimate value in the category!
*Pouch of 5 Razors
*400 ml Can
Shaving Foam
• Inglish Shaving Foams are enriched with an exclusive
triple action formula that softens & nourishes the
skin & reduces irritation.
• Available in a special value pack with 33% Free.
• Perfect for professional use.
Shaving Foam
• Inglish Shaving Foams are enriched with an exclusive
triple action formula that softens & nourishes the
skin & reduces irritation.
• Available in a special value pack with 33% Free.
• Perfect for professional use.
Now available in 100 ml
*Hanging Card of 200 Blades(40 Tucks of 5 Blades each)
*Hanging Card of 100 Blades(20 Tucks of 5 Blades each)
*Pillar Pack of 200 Blades(20 Tucks of 10 Blades each)
Double Edge Blades
• Inglish Super Stainless Double Edge Blades
• Premium, high quality stainless steel
blades, made with Japanese steel
*Hanging Card of 200 Blades(40 Tucks of 5 Blades each)
*Pillar Pack of 200 Blades(20 Tucks of 10 Blades each)
Double Edge Blades
• Inglish Super Platinum Double Edge Blades
• Premium, high quality platinum blades,
made with Japanese steel
*Hanging Card of 100 Blades(20 Tucks of 5 Blades each)
*Single Blade in Pouch(25 Pouches in a Box)
Salon Blade
• Inglish Ustad Disposable Salon Blade
• High Quality Platinum Blade
• Made with Japanese steel
• True value for money, Inglish toothbrushes come with
high quality nylon bristles, trade & consumer friendly
packaging & vibrant, fresh colours.
Toothbrushes
*Hanging Cardof 12 Toothbrushes
*Trayof 12 Toothbrushes
DOUBLE EDGE BLADES
• Hanging Card of 100 Blades
• 20 Tucks of 5 Blades Each
• Made with High QualityJapanese Steel
Modern TradeA & B Class Outlets
Modern Trade
A, B & C Class OutletsGroceries & Wholesale
Modern Trade
A & B Class OutletsMOS System Razors
Premium Quality System RazorsTargets the monopoly of Gillette in SystemsMade in USA
Modern Trade
A, B & C Class OutletsGroceries & Wholesale
Modern Trade
B & C Class OutletsGroceries & Wholesale
High Quality Disposable RazorsCompetes with Gillette & Schick DisposablesTargets the aspiring Middle ClassMade in USA
Value for Money RangeCompetes with SMX, Laser, BICDriven by PromotionMade in Egypt, Portugal, India
Value for Money RangeCompetes with Air Wick and GladeDriven by PromotionMade in Russia
Affordable Range @ Great QualityTested to be better than competitionTargets the Labour Class and SaloonsMade in UK and India
C la s i c o Range Py ram id
• Promoter to talk to consumers
• Hand out free razors to initiate trial
P romo te r s & Tes t e r s
Market Activation
360° EXPERIENCE
Because we believe thatadvertising is not about spending,
it's about investing in business growth
Summary
• Geographical Expansion
• Legal Entities
• Global Market Knowledge
• Financial Structuring
• Legal/Compliance
• Human Resource Development
• Creating Consumer Pull
• Global Distribution Network
• Demand Creation & Acceleration
• Pricing & Sales Planning
• ATL/BTL
• Sourcing Network
• Manufacturing Excellence
• Logistics & Operational Expertise
• Product Concept Development
• R&D
• Technical Knowledge
• Packaging & Design
• Portfolio Development
• Category & Brand Extension
Clásico Brands is a young and entrepreneurial boutique organization run by industry experts
It is an organization driven by delivering innovative quality products to ensure the consumer gets best value for their money
Our biggest strength is our flexibility in responding to consumer needs, doing away with bureaucracy and hierarchical red-tapism
We offer an optimum product mix in the personal and home care segments
All this and much more enables us to work towards our vision of
Summary
Value Creation Through Collaboration