WORKING WITH FOREST HONEY VALUE

CHAIN PLAYER

BY JOHNY W. UTAMA

VALUE CHAIN OF INDONESIAN FOREST HONEY

( PERSPECTIVES FOR A PRIVATE SECTOR PARTNERS )

May 5,2014 FOREST ASIA SUMMIT

Shangri-La Hotel Jakarta

By Johny W Utama

Dian Niaga Jakarta

Planet

ProfitPeople

Sustainability

Bearable Viable

Equitable

BACKGROUND

INDONESIAN FOREST HONEY

NETWORK OR JMHI ( JARINGAN

MADU HUTAN INDONESIA

Focus only Apis Dorsata - The Giant Rock Bee

Protect forest as bee habitat

Encourage forest dwelling people to protect the

forest and give the alternative income from non

tomber forest product

Building a profitable trading system

Provides marketing for a good quality honey

4

DIAN NIAGA JAKARTA • Retail

• corporate

• community

• Export

JMHI

Honey hunter

VALUE CHAIN

a. Continuitiy Quantity

• Availability of honey depends on the nature

b. Pricing

• Priced to compete with honey from apis cerana / apis

melifera:

• Compete with foreign products

• Chanel distribution modern high cost

c. Education

• Need to introduce the advantages of Indonesian forests

honey to society

d. Research

• continuous lab test to be able to compete with foreign

products. Example: Manuka Honey

TANTANGANCHALLENGE

Corporate brand PT UKMI

UKMWAY-PT AMWAY

INDONESIA

HONEY ISLAND

Retail Brand PT UKMI

THE PRODUCT

Retail Brand Dian Niaga Jakarta

DORSATA

MADUTAN

DORSATA GIFT ITEM

THE PRODUCT

EXPANDING MARKET

Dian Niaga

Jakarta 2006

PT UKMI 2007Direct Selling

2007

Retail Market PT

alun alun , sogo ,

organic land 2007

Community ,

PT AMINDO JAYA

( AMWAY

INDONESIA ) 2007

Corporate ,

Bank / BUMN

2013

Retail Market Ranch

Market , Kemchick ,

Jason Jakarta 2013

Export to Dutch

On process

Export to Swiss

On process

Personal Agent

( Surabaya )

2012

Personal

Agent

Jabodetabek

Export 2014

PROFIT SHARING

.

The amount of sharing of the benefits derived by each party are as

follows:

a. Farmer group members by 30%.

b. NGO’s 20%..

c. Secretariat JMHI 10%

d. Marketing 40%.

*Note : Hence some farmer group prefer higher buying price than

profit sharing

“If the bee disappeared off the surface of the

globe then man would only have four more years

of life left”

No More Polination

No More Plants

No More Animals

No More Man

Albert Einstein

Thank you