value added services and webrtc
TRANSCRIPT
1 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Value-Added Services and WebRTC Jim Machi
SVP Product Management and Marketing
February 15, 2016
2 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
What We Do
Provide Cloud-Centric Communications Infrastructure
and Applications to Enable an Agile Network
› New Services and New Way of Providing Services for: § IMS / VoLTE § Enterprises § IoT § OTT
3 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
WebRTC Has Similar Characteristics as VoIP
Hype Cycle
Seminal Event
Revolu4onary Technology
Integrated Communica4ons
Stages of Deployment
Ecosystem
Architecture Scrambling
4 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Current State of WebRTC – Are We There Yet?
2011
2013
Today
2014
2012
5 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
WebRTC Ecosystem Overview
6 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Browser Progress
7 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Business justification for WebRTC
Lower costs
Raise revenues Add Value
8 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Enterprise Challenges
› Service (High Value) Customers Better While Reducing Cost!
› Analytics
› Expect Excellent Mobile Experience
› BYOD
› Codec wars ✗ ✗
9 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Options to Address the Enterprise Challenges
› Utilize Big Data / Analytics
› Integrate Social Media
› Integrate Video
› Security
› Integrate Smartphone
› Cloud Deployment
› WebRTC
Gartner: “By 2019, WebRTC will be utilized for 15% of enterprise voice and video communication,
up from less than 1% today."
10 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Service Provider Challenges
v Issues / Challenges › Declining Overall Revenue
§ Value-Added Service Revenue Loss to OTT Apps § Peer to Peer Connectivity from OTT Apps
§ All You Can Eat Connectivity
› CAPEX/OPEX Spending to Revenue
› Competition from New Fangled Service Providers § Microsoft, Facebook, Google
› Interop with Many Networks
› Advertisement revenue
11 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Move to “Enterprise IT” Deployment Model › NFV/Cloud › Service Agility
Provide Services to Increase Customer Loyalty › Service Continuity › Interop
Options to Address the Service Provider Challenges
New/partner services? Voice/Video-‐based?
Ver4cal? ?
v Deploy New Apps and Services
12 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Value-Added Services are Changing
13 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
VoLTE Enables Rollout of New Applications
v VoLTE-IMS Network › Provides an end-to-end all-IP platform for
deployment of innovative new applications
› Facilitates tight integration of application mashups through concurrent data transmission capabilities
› Supports commercial bundling of voice, video, and messaging services with complementary applications
› Extends service provider reach from smartphones to non-SIM devices such as tablets
Home IMS
Network
Called Network
IPX Transit
Provider
App Servers Vertical
Applications
14 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Value Added Services 2.0
Tradi4onal Telephony Web Telephony
15 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
SIP / IMS App
WebRTC – SIP GW
Signaling / Transcoding
Rich Media Mixing (Voice / Video Conference,
Stream, Record)
Engine Needed for Value-Added Services
16 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Engine Needed for Value-Added Services
17 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Key WebRTC Value-Added Service Problems to Solve
v Interoperability v Scalability v Integration into Mobile Architecture v Centralized Recording
18 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Browser to “something else”
eNodeB eNodeB
NodeB
19 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
WebRTC to SIP/PSTN Interworking
Media Server Control REST
Oracle WebRTC-Session-Controller with Application Server (OCCAS-lite)
Signaling over WebSocket
Media
SIP
Media
Media Server / MRF
Media
WebRTC traffic
Legacy VoIP SIP traffic
Media Media
20 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Scalability solved
Dynamic Encoder Sharing Monolithic Architectures Graphics Processing Unit
Vertical vs Horizontal Scaling Media Server Clusters
mess
(and centralized recording)
21 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Transport
Session Control
IMS Architecture with WebRTC
Services
Applica1ons Services OSA SCS IM SSF WebRTC SIP AS
HSS
3G UTRAN 2.5G GRAN
IPX
MNO
IWF
Applica1ons OSA AS CAMEL SIP AS
DEA
DRA
Charging Func1ons SLF
BGCF
MGCF
TR-‐GW
SGW
IMS MGW
eIMS-‐MGW
IPV4/IPV6 IP-‐CAN
MRF
eMRF
MRB
IPX
CS Network
IP Networks
IBCF CSCF I/S-‐CSCF
P-‐CSCF
eP-‐CSCF
Signaling traffic
WebRTC enhancement Bearer traffic
22 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Key WebRTC Use Cases
Vertical Customer Management Collaboration
23 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Vertical – Emergency Services
v Key Challenges › Build a mobile integrated emergency
notification application supporting text, voice and video interaction with public safety staff at college, corporate and medical campuses
› Time to market was critical
› Needed secure recording, archiving and playback of interactions
24 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Vertical – Emergency Services
Cloud User Mobile App
Public Safety Console Mobile or
WiFi Network
GPS
25 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Vertical – Telehealth
26 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Example Use Case: Medical Monitoring with IoT
As pitched during Hack-a-thon @
Sensors Temperature
Heart Rate & Respiration
O2 Level
Raspberry Pi
Rich Media Mixing
(Recording)
Nurse Station
Media
Session & Data
28 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
v WHAT: Video Relay and Translation Services › Deaf and hard of hearing communities › 24x7x365 Service Provider › FCC mandated to support legacy devices from all vendors › 30 call centers; 400+ interpreters › Supporting 10’s of thousands of customers
v Why WebRTC › Reduces COGs / Lower barrier to access customer base
v Key Characteristics of the Soution: › Any-to-Any video (SIP/WebRTC Convergence) › IVVR / Video-voicemail / ACD › Centralized Recording › Video quality › High Reliability
Vertical – Special Needs
29 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Customer Management - Contact Center
RECORD
CPA
STREAM
CONFERENCE
RECOGNIZE
SPEAK
30 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Customer Management – Click to Call
31 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Customer Management – Virtual PBX
v WHAT: smart SMB phone system delivering multi-ring, multi-phone number and virtual receptionist functionality to mobile and browser clients.
v WHY WEBRTC:
› Last mile access / Endpoint cost
v Interworking: › Interworking WebRTC to SIP › Transcoding Opus to G.711
32 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Collaboration – Audio/Video Conferencing
Hey, I am the
LOUDEST Talker!
What’s that echo?
“ENTER YOUR PIN CODE”
33 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Collaboration – Virtual Meeting Room
34 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Collaboration
v WHAT: WebRTC Enterprise conferencing & whiteboard collaboration application
› Global distributed team
› Sales and training conferences
v Why WebRTC › BYOD
v Key Characteristics of the Solution: › Any-to-Any video (SIP/WebRTC Convergence) › Large scale conferencing › Centralized Recording › HD Audio and Video quality › High Reliability
35 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
The Future – Use of the Data Channel
v File Sharing v Context v Gaming v Peer Assisted CDN v ServerLess Networks
37 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
The Future – End of the Phone Number?
38 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
The Future – Artificial Intelligence
v Far-Fetched? › Contextual Ads › Concierge Service › Contact Center Bots › Voice Biometrics
39 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Wake Up One Day
Wireless Service Provider
Applica4ons
Standards
2nd Gen Architecture
Interop
Business Useful
40 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Dialogic is a registered trademark of Dialogic Corporation and all companies controlling, controlled by, or under common control with Dialogic Corporation. (“Dialogic”).
The names of actual companies and products mentioned herein are the trademarks of their respective owners.
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