valleyscape is now available online! www
TRANSCRIPT
California Landscape Contractors AssociationSan Fernando Valley Chapter
Volume 37, Number 8August 2019
Valleyscape is now available online! www.eldoradocommunicationspublications.info
SAVE THE DATE! SFV Mini Trade ShowSeptember 26, 6–9 p.m. • Great food, camaraderie and the latest information
from top local suppliers and manufacturers
• Room for more exhibitors – call Francisco Salazar (818) 970-7592
• Details TBA
SFV Chapter Members Invited! 5th Annual CI Chapter Deep Sea Fishing Trip • Friday, September 6• See page 7 for
details and registrationON THE COVER: BBQ Pergola of Rancho Madera Park in Simi Valley.
Family Fun Day at the Park• Saturday, August 24, 11 a.m. – 4 p.m.
• NEW LOCATION: Rancho Madera Park in Simi Valley
• FREE pot luck event
• Details on Page 5
SFV CLCA Valleyscape August 2019 3
Coming Events, Contact Numbers & More
Subject to Change – Check with Chapter Office First
Aug. 24 Family Event – FREE Family Fun Day, New Location: Rancho Madera Park, 556 Lake Park Dr., Simi Valley; 11 a.m. to 4 p.m. Pot Luck Lunch, chapter will provide hamburgers, hot dogs and drinks. Jumper and lots of games for the kids and grandkids spell big fun for all.
Sept. 4 Board Meeting – Change of Date. The September board meeting will be on Wednesday, September 4, 7:30 a.m. at Denny’s Restaurant, 9003 Tampa Ave., Northridge.
6 Channel Islands Chapter and friends Annual Fishing Trip, Channel Islands Sportsfishing, Oxnard. $125 per person, space is limited. Call John Hernandez at (626) 715-1757.
26 SFV Mini Trade Show, 6-9 p.m. – Great food, camaraderie and the latest information from top local suppliers and manufacturers. SAVE THE DATE! Details TBA.
28 CI Farm to Table Girl Scouts Fundraiser at Oak Creek Ranch Winery, Ventura (Ojai Valley), 1 p.m., $85 per person.
Nov. 13-16 CLCA State Convention, Lake Tahoe Resort Hotel
Board Meetings are usually held the 1st or 2nd Thursday, 7:30 a.m. or 6:30 p.m., locations, days and times vary. Check with a Board Member first. Dinner Meetings are 4th Thursday of the month at 6:30 p.m., unless otherwise noted.
CHAIRMAN OF THE BOARD Steven Kinzler
S K Landscape Design, Inc. 818-345-0492 office
818-345-0494 fax 818-266-3828 cell
VICE PRESIDENT PROGRAMS Francisco Salazar
Groundcare Landscape Company 888-255-5755
818-970-7592 cell [email protected]
VICE PRESIDENT MEMBERSHIP Jennifer Nelson SnapFence LLC (661) 644-9619
SECRETARY Natalie Balyasny
Landscape Contractors Insurance Services, Inc.
(818) 426-0521 [email protected]
TREASURER Josh Emeterio
Specialized Landscape Management Services Inc.
805-520-7590 661-212-0595
BOARD OF DIRECTORS
Nelson Colvin Life Member
818-400-9674 [email protected]
Rene Emeterio Specialized Landscape
Management Services Inc. 805-520-7590
805-823-5603 cell [email protected]
Mickey Strauss MSM Landscape Services, Inc.
818-402-4500 818-341-9236 fax
AMO REP Ted Sirkin
Valvette Systems 818-887-1866
EXECUTIVE SECRETARY Jan Veis
818-772-7233 [email protected]
VALLEYSCAPE PUBLISHER John Hernandez
626-715-1757 cell 626-965-5015
19055 Abdera St. Rowland Heights, CA 91748 [email protected]
FAX 866-591-5093
ASSOCIATE EDITOR/ ART DIRECTOR
Jerry Robin 626-644-4239 [email protected]
San Fernando Valley Chapter2019 Board of Directors
PRESIDENT Luis Casas
Luis Casas Tree Service 818-618-7703
www.clcasfv.org
Growers of Quality Sod Since 1969
Jeff TuesburgSales RepresentativeE-mail: [email protected]: (661) 965-2865
41120 40th St. EastPalmdale, CA 93552
Phone: (661) 274-9192Toll Free: (800) 669-4763
Fax: (661) 274-2168
Ruben AranibarSales RepresentiveE-mail: [email protected]: (661) 965-2865
4 August 2019 SFV CLCA Valleyscape
Take initiative and start improving and developing your skill set in your field of business. It is up to you to seek out those opportunities.
President’s Message
LUIS CASAS SFV President
Luis Casas Tree Service
Rising to the Top
How do you go to from an entry level employee to being promoted to a
leadership position or even starting your own business? I believe it comes down to just one word, Responsibility. You must dedicate yourself to the work and stay consistent.
The first step is to have your boss or mentor discuss and set clear professional career goals. This gives you a clear target
to always be working towards. You can’t achieve a goal if you don’t know what it is or the steps that must be cleared to achieve. The path to your goals is never a straight line. It will probably look more like zig zag that loops and sometimes even reverses.
Take initiative and start improving and developing your skill set in your field of business. It is up to you to seek out those opportunities. Document your achievements. You will find that lifelong learners will greatly outperform employees that just show up to work.
Employers like employees that are focused on the team rather than themselves. This type of employee that goes above and beyond will
always be the first one to be thought of during promotions. Don’t be afraid to take a leadership position. People will start to look to you for help, answers, and guidance. This will make you indis-pensable to the business.
Life is full of opportunities. Start to network with people with similar skill sets and skill sets you want to gain. Join groups or organizations that expose its members to different aspects of your field. Every person has an experience from which you can learn.
Don’t miss our SFV Family Fun Day at Rancho Madera Park in Simi Valley on Saturday, August 24. Bring your kids and grandkids. There’ll be a jumper and a ton of games. See you then. – Luis
SFV Summer Family Picnic Set for August 24• NEW LOCATION:
Rancho Madera Park in Simi Valley
• FREE Pot Luck Event
Our big Family Fun Day at the Park is almost here! The SFV Chapter will be hosting a Summer Family Picnic at a different
location than previously announced. The new location is Rancho Madera Recreation Center in Simi Valley on Saturday, August 24, 11 a.m. to 4 p.m.
This is a Pot Luck event (side dishes or desserts to share), FREE to all attendees, and includes free hot dogs, hamburgers and drinks supplied by the San Fernando Valley and Channel Islands Chapters.
Rancho Madera Recreation Center is located at 556 Lake Park Drive, Simi Valley, CA 93065. Bring family, friends and kids of all ages. There will be games, prizes, surprises and FUN for all attendees. There will also be a jumper for kids and grandkids. The camaraderie will be awesome as well.
RSVP to [email protected] by Wednesday, August 21, 2019. Please let us know what pot luck dish you are bringing, as well as how many adults and children you will be bringing. For more information contact VP Programs Francisco Salazar at (818) 970-7592.
CI ‘Farm to Table’ Luncheon and Fundraiser September 28• Old Creek Ranch Winery in Ojai Valley
• Unique luncheon to benefit local Girl Scouts and Camp Lakota
Channel Islands Chapter has organized a fundraiser to help the local Girl Scouts in their rebuilding efforts of Camp Lakota that
suffered the complete loss of their main building and other struc-tures in a 2010 fire. Camp Lakota is a Girl Scout camp in the Los Padres National Forest in Frazier Park.
The event will take place Saturday, Sept. 28 at Old Creek Ranch Winery in Ojai Valley beginning at 1 p.m. Cost per person is $85 with early bird tickets available at $75 for a limited time, and includes wine. Come and celebrate the rich agriculture history of the Channel Islands area with a menu showcasing what our unique coastal California area has to offer. Old Creek Ranch Winery is located in the Ojai Valley at 10024 Old Creek Rd., Ventura, CA.
Sponsorships are available for this very unique event: Main Course Sponsor $750, Wine Sponsor $500, Cheese Sponsor $400, Dessert Sponsor $300, with General Sponsorships available at $200.
Details are still being worked out, so SAVE THE DATE! For more information, contact CI Events Committee Chair Jennifer Nelson at (661) 644-9619 or [email protected].
Bill DeebleSales [email protected] Toll Free 1-855-662-2522 (CLCA)
Fax 1-530-662-1710
SFV CLCA Valleyscape August 2019 5
ProfessionalismBusiness Management Summer Family Fun!
SFV CLCA Family Fun at the Park
Family Fun Day at the Park
When; Saturday August 24, 2019 Time: 11:00 am - 4:00 pm
Pot Luck LunchHot Dogs, Hamburgers and all the fixin’s will be provided along with
beverages. Please bring a side dish or dessert to share.
RSVP to: [email protected] by Wednesday August 21, 2019Please let us know your pot luck contribution and number of adults
24AUG
6 August 2019 SFV CLCA Valleyscape
Coach’s CornerSiteOne Sponsors July 25 Summer Mixer & Happy Hour
NEW GUEST to our SFV Summer Mixer and Happy Hour is Charles Wilhelm of Wil Water Irrigation, shown here with fellow celebrants
Secretary Natalie Balyasny and VP Membership Jennifer Nelson.
TIMELESS WISDOM is generated between SFV President Luis Casas and Oliver Holt at the
July Mixer.
GETTING ACQUAINTED at the SFV Mixer are SiteOne’s Axel Garcia and Kevin Sandoval with new guest Charles Wilhelm (center). These mixers lead to new friendships and new business.
PAST STATE PRESIDENTS Chuck Carr (center) and Charles Nunley enjoy the evening
with landscape legend Oliver Holt.
SITEONE HOSTS Kevin Sandoval, Raul Soriano, Luis Amador, and Axel Garcia welcome guests to the SFV Summer Mixer and
Happy Hour held at BJs Woodland Hills on July 25. Many thanks, SiteOne!
VP PROGRAMS Francisco Salazar and Executive Secretary Jan Veis make sure all goes
well at the event that included tasty food and the making of new friends.
SALAZAR BROTHERS, Omar and Francisco, are part of the four-brother team from Groundcare Landscape Company that has taken CLCA chapters in the area by storm. Thank you
for your dedication.
ANOTHER NEW FACE at our mixer is Dave Aviram of Thrifty Tree Service, shown with
SFV President Luis Casas.
NETWORKING and thinking at the July 25 SFV Summer Mixer and Happy Hour are Luis Casas, Jan Veis, Oliver Holt, and Kevin Sandoval. It was fun. Don’t miss the next one!
19055 Abdera Street / Rowland Heights, CA 91748tel 626.965.5015 / cell 626.715.1757 / fax 866.591.5093
JOHN R. HERNANDEZPublisher / CEO
Jerry RobinWater Wellness Coach / H2 AdvisorCertified Molecular Hydration Specialist
Hydrogen-rich Alkaline Water…From your own kitchen tap!
No more plastic bottles hurting the environment!
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SFV CLCA Valleyscape August 2019 7
5th Annual CLCA Channel Islands Chapter
Name ____________________________________ Company ____________________________________
Phone __________________________________ Email _________________________________________
$125.00 x _____ Angler(s)
Total Enclosed: __________
Send completed form and check (made payable to California Landscape Contractors Association) to:John R. Hernandez, CLCA Channel Islands Chapter Treasurer
19055 Abdera Street, Rowland Heights, CA 91748
Deep Sea Fishing TripFriday, September 6, 2019
Angler Registration Form
Registration Deadline is Aug. 28!
Channel Islands Sportfishing4151 Victoria Ave.Oxnard, CA 93035
Cost per angler: $125.00Please arrive by 4:30 a.m. The Erna B takes off at 5:30 a.m. and will not be held for late comers. We will return at approximately 4 p.m.
Important Note: No ice chests (unless noted), glass bottles, illegal drugs, or alcohol may be brought onto boats.
Thank You to Our Sponsors:
Call John Hernandez with questions at (626) 715-1757
8 August 2019 SFV CLCA Valleyscape
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SFV CLCA Valleyscape August 2019 9
Power to Choose Our Tomorrows
August is always a special time of the year. Even though it can get very hot, it seems work opportunities abound as clients
request more innovating landscape and hardscaping ideas and outdoor living accomplishments. This was very evident in this year’s Beautification Awards presentation.
I have found that as landscape designers and installers, we tap into a creative medium that is always available as we turn great ideas into reality. We are all part of a Source of infinite ideas, each an original, creative expression from its Source. You never run out of new ideas, as the Source is an infinite well of inspiration that never runs dry of creativity. There is a certain rush in feeling the ideas take hold, and finalize in completeness. Focus and vision and clarity lead all of us in the direction in which we wish to go. And, yes, we are all guided by the same direction finder. I believe that being thankful is a daily idea for recognizing the bounty that surrounds us – and, it is a product of our own thinking.
As important as it is to be focused on our business, realize it is just as important to take time to smell the flowers, take time for yourself, and focus on your loved ones – family and friends. It has been said “God gave us the freedom of power to choose our tomorrows.” There is a presence within each and every one of us. I believe the world is a better place because I exist. The same is true for you. I am thankful for each of us in our abilities to create a life full of success, happiness, health and love for ourselves and for others. And yes…Love Does, Absolutely! The following challenge is especially meaningful for us entrepreneurs. – Dave
Producers and ConsumersThere are two kinds of people all the whole world through, producers and consumers; so just which kind are YOU?
Are you producing something to add to each today, and make this old world better when you have gone away? Or are you just consuming and grasping all you can; but giving out to no one, nor helping any man?
Are you creating, building achievements that will last, when this day with its chances has gone to join the past? Or are you simply wasting your birthright year by year, and missing life’s great reason why each of us is here?
Will our old world be richer because you pass this way? And will you leave behind you something that will stay?
Consumer or Producer?…The many or the few?…The getters or the givers?…WHICH ONE OF THEM ARE YOU?
Just Takin’ a Moment
DAVID JUNOD Sheridan Landscaping,
Inc.
RICHARD BARTOTERRITORY MANAGER
714-279-3171 / [email protected]
10 August 2019 SFV CLCA Valleyscape
Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew From an article by Elizabeth Bell
1. Members-Only Opportunity BoardsEveryone wants to land a great job or great client, right? Your asso-ciation has the industry connections to make that happen. Keep potential project postings open to the public to entice prospects, but make the application available to members only.
2. Networking and Directory AccessOnline networking, like connecting through an online community or looking up experts in a directory, is also a valuable benefit. Plus, when you help members create a network of their peers, they’ll become more engaged and more connected to you through these relationships (can you spell r-e-t-e-n-t-i-o-n?).
3. Flexible Online Learning and Certifications
Lifelong learning is a major goal for many people, so provide flexible learning options to help your members master new skills. Award certificates to members who pass a course, or series of courses, so they can demon-strate their expertise to their clients or present and future employers.4. Meaningful Volunteer OpportunitiesAssociation members volunteer for several reasons, but every one of them is hoping to get something out of the experience. Two of the top reasons volunteers seek opportunities are to support a cause, and professional experience. Motivate members to join your asso-ciation and renew their membership by providing these benefits.
5. Exclusive, Industry-Specific OffersCreate your own industry-specific benefit by identifying a core problem that many of your members face then solve it. You can do this by creating content, like a professional education course, or by building a partnership with a company.
6. Build Benefits that Provide a Clear ROIThe most irresistible member benefits are the ones that help members see a return on investment (ROI) for their dues. Discounts, training, professional opportunities, and other benefits that help members save money or advance their careers are some of the best ways to earn ROI. These are some of the benefits that will convince people to join and renew year after year.
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SFV CLCA Valleyscape August 2019 11
Call Our Advertisers First!A-G Sod Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Birch Equipment Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
CLCA Convention . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
CLCA Insurance Solutions . . . . . . . . . . . . . . . . . . . . . . . . . 4, 8
CLCA Member Advantage . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Coastline Equipment . . . . . . . . . . . . . . . . . . . . . .8, Back Cover
El Dorado Communications . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Green Thumb Super Garden Centers . . . . . . . . . . . . . . . . . . . 8
Gro-Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Kellogg Garden Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Landscape Contractors Insurance Services . . . . . . . . . . . . 2, 3, 9
Landscapers Advantage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Smith Pipe & Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Southland Sod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
StopBottledWaterWaste.com . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Village Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
West Coast Turf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Advertising Index
San Fernando Valley ChapterSPONSORSHIP RECOGNITION
SILVER SPONSORLCIS
BRONZE SPONSORBirch Financial
Thank you for your support!
~KURAPIA~
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