Your General Service Contracting Solutionbefore, during, and after the show.

VA L L E Y ’ S A C T I V E C O M M U N I C AT I O N E X P E R I E N C E

E X P L O R E

LISTEN COLLABORATE

REPORT PERFORM

LEARN

CLIENT

PRE-EVENT

POST-EVENT

SHOWSITE

There are four main components to our Active Communication Experience: Listen, Collaborate, Perform, and Report. These pieces combine to form a Continuous Loop Process; once we engage, the process does not end—it only builds momentum, creating scalable historical knowledge that ties together your current event to all upcoming events. This provides continuity for you even when individuals come and go from your organization, or change event responsibilities, at any point in the process.

The Active Communication Experience is not new to Valley; it is not an experiment for just a few events. It is

an established process that has been perfected over the last 42 years. During that time, we have become skilled at marrying previous events, from other general service contractors, into current events, as well as understanding and translating all previous historical information, removing the concern of “starting from scratch”.

Here at Valley, we strive to be your best vendor and partner. Through each step of the process, we are listening, collaborating, performing, and reporting. That’s what the Active Communication Experience is all about. We keep our lines of communication open, guaranteeing transparency throughout our relationship.

Valley’s Active Communication Experience

“Our staff ’s ongoing communication with the many Valley departments was always received in a friendly and helpful manner.”

We recognize that in order for us to understand your needs, your struggles, and everything that is important to you and the success of your event, it is essential for us to maintain an open line of communication with you, and listen to your concerns and requests every step of the way.

This is the first step of the Active Communication Experience.

We’re always listening to you, because we are a reflection

of your organization. Your success is our success. So, how

do we listen? We listen from an unassuming position; our

process works for any and all events. When we listen, it not

only reinforces our knowledge of your organization and its

needs, it also builds trust. It shows that we are available,

removing unknown variables, and building confidence

through understanding. There’s no reason to fear making

the switch to Valley. We will help you make the transition

with complete assurance that all of your needs will be met

with honesty, integrity, and credibility.

LISTEN COLLABORATE

REPORT PERFORM

How does Valley listen to its clients?

1

The key to a successful collaboration, the second step of Valley’s Active Communication Experience, relies on listening, as we continue to educate ourselves on your event. From here, we build on our commitment to listen by taking a consultant-style approach to your needs.

We understand the importance of our success to your career.

To prove this, we deliver feedback in the form of “real-time”

data reporting, which instills confidence in what we provide.

All data and reporting is scalable in your organization from

department to department, manager to manager, and event

to event. That constant stream of data confirms that we are

working non-stop for you, and demonstrates the disciplined

approach and expertise we bring with us.Because

we constantly report on the status of our

servicing process, you will always know the

progression of your event’s details and

information, allowing you to keep your

staff, management, committee, and board

up-to-date. Similarly, our invoice agenda

is also developed and updated in “real-time”

as any changes are made, so you can maintain

a strict budget discipline. These invoice agendas are

98% accurate, and are presented prior to show move-in, so

there are no surprises.

When you hire Valley, you’re not only getting our team,

you’re also gaining access to our 42 years of experience,

our vast portfolio of show structures that you can use as

your palette to build the show’s look, and data to help you

understand the “vendor value” of your event. We use those

resources to educate and assist you in making your event

a success. Understanding the facility, partnerships, rules,

and regulations, as well as having the required permits,

is always Valley’s concern and is a service we provide.

Our continuous updates clearly communicate who is

responsible for what portion of our service work, so you

know exactly who the “go-to” person is along

the way.

Our approach to your event is unique. We

don’t look at it as “just another event”,

we carefully examine what can be done

differently to improve your event in any

way possible. Flexibility is required in our

industry, and is core to our Active Communication

Experience process. We lead the process for you; we are

agents for establishing deadlines, providing reminders, and

doing the job you expect us to do. We never need to be

reminded of the next task or our next responsibility that is

required to ensure your event’s success.

LISTEN COLLABORATE

REPORT PERFORM

How does Valley collaborate with its clients?

2

“Working in the ‘cloud’ made it

so easy for us to transfer all the design, graphics,

and floor plan files easily between our two

teams!”

At event time, Valley’s focus turns to the show site to make sure you, your exhibitors’, and your attendees’ experience is exceptional. All understanding and collaborative work is transferred seamlessly to the show site, validating our process through disciplined, reliable follow-through. We then authenticate the information flow we’ve received through the first two steps of the Active Communication Experience into the third step—the physical performance.

Live updates continue during this step, so you have

assurances that the show is being set. Furthermore, you

will receive detailed reports on resolution of items, not just

a vague “we took care of it”. These updates are sent daily

via e-mail, keeping you aware of any exhibitor issues as

they occur, allowing you to confirm that they are satisfied

with the resolution. Daily meetings are also held to preserve

confidence in the progress of the event. Continued reporting

is a crucial component of Valley’s performance, keeping you

informed of items that may require immediate attention, and

helping you prepare for your next event. Ultimately, when

event time arrives, we execute what we call “rehearsed

improvisation”. We over-prepare for everything before the

event, then rely on our 42 years of industry experience to

solve any complications that may arise during the event.

LISTEN COLLABORATE

REPORT PERFORM

How does Valley perform for its clients?

3

“Daily email show site updates from Valley to our staff were extremely beneficial.”

LISTEN COLLABORATE

REPORT PERFORM

How does Valley report to its clients?

4

“Appreciated the open lines of communication from the Sales team, Client Service Coordinator, Exhibitor Services and Show Site Foreman.”

The final step of Valley’s Active Communication Experience is reporting. We act as the historian of your current events for your future events. We share everything we learned during the event with you, through easy-to-read, authoritative, and authentic data reports. This historical data becomes an educational mechanism for you and your staff to utilize and develop future shows.

All invoicing is done within 5 business days of the show’s

close, with a 98% accuracy rate. We have a less than

2% occurrence rate of invoice adjustments, so there are

no unexpected costs. We also provide a full disclosure of

exhibitor order information from your show.

Your final reports are presented in two forms: via hard copy,

a physical “in your hands” tool, and electronically, through

the cloud—which is the easiest to share and use for future

reference. These reports supplement all your other event

data, providing an independent point of reference. Our

seamless service reporting operates under a full disclosure

approach, which demands accountability from all of our staff.

These reports lay out all the facts in black and white, without

any emotional bias.

This process is consistent for all Valley-serviced events,

big or small, and includes a personalized follow-up from

our Account Executive and Sales teams to discuss all

aspects of the event, our performance, and any criticisms or

concerns regarding Valley, before the Active Communication

Experience resumes for your next event.

Your ValleyActive Communication Experience

S TA R T S H E R E

Our Active Communication Experience is a tool designed to ensure we are focused on the client, exhibitor, and attendees’ enhanced experience year after year. It is not a program; it is the backbone of how we work with each and every client. The process provides benefits to you and your event, without requiring anything from you or your team. On the contrary, the Active Communication Experience is all about how we work for you, providing constant feedback about your current event, while developing the building blocks for future events.

To start your own Active Communication Experience, contact Valley to set up a 15 minute, no-obligation presentation today.

Valley Expo Displays Better Ideas. Better Results.General Service Contracting • 815-873-1500 • www.valleyexpodisplays.com

For over 40 years, our clients have benefited from our active communication experience while

we provide their tradeshow and event General Service Contracting. Since 1972, Valley has

diligently worked to become the most valued partner to show producers and exhibitors all over

the country. With offices in Chicago, Milwaukee, and Madison, we are strategically located to

help our customers make their show a success.

Valley Expo Displays Better Ideas. Better Results.General Service Contracting • 815-873-1500 • www.valleyexpodisplays.com

C H I C A G O • M I L W A U K E E •   M A D I S O N