vain youth
DESCRIPTION
Applied BrandingTRANSCRIPT
Vain Youth is a fresh new company who focuses on keeping its customers looking stylish and comfortable for a variety of activites. From skating to a day at the beach Vain Youth is a go to choice for a stylish boy or girl who likes simplistic and modern style with a little
edge.
Vain Youth
Mission Statement 2
Logo 6
Marketing Strategy 10
Stationary 12
Storefront 14
Products 18 Advertising 28
Transportation 34
Website 36
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Vain Youth looks to continue to grow its brand by implementing several marketing
and advertising strategies. (Do you want to put a time period after this, like in the com-ing months or in 2012 - 2013?) Key con-cepts include sponsorships, skateboard
contests, music festivals, viral videos, and billboards.
A main focus will be to produce 2-3 minute short videos featuring our skateboard team. Videos will be pushed through the following websites; frontarmy.com, vimeo, youtube,
and facebook. The goal will be for consum-ers to market our products by sharing via e-mail and their social media accounts.Another focal area will center on con-
certs and music festivals such as the Vans Warped Tour. Opportunities to promote
Vain Youth include sponsorships, handing out free stickers, and selling merchandise to
build interest in the brand.