VAIBHAV SHARMAContact: 07046550123 E-Mail: vaibhavsharma_2305@yahoo.co.in

Address: A–103, Nirvana Residency , Near Water Tank, Karelibaug, Vadodara–390018, Gujarat

In quest of professional enrichment in Sales & Marketing / Retail Operations/ Merchandising

/ Channel Management/ Team Management with an organization of high repute.

Academic Credentials

Post Graduate Diploma in Business Management (Marketing) from Institute of Productivity & Management, Meerut.

B.Com. from C.C.S. University, Meerut in 2004.

12th from C J D.A.V. Public School, Meerut in 2001.

10th from C J D.A.V. Public School, Meerut in 1999.

IT Skills

Well versed with MS Office (Word, Excel and PowerPoint), Window 98, 2000 & XP.

Conversant with Internet Applications.

Personal Dossier

Date of Birth: 23rd May 1984

Permanent Address: 234/3, Mangal Pandey Nagar, University Road, Meerut–250004, U.P.

Language known: Hindi and English

Abridgement

An ardent professional with 9 years of experience in Sales & Marketing, Retail Operations, Channel Management and Team Management.

Presently associated with Kellogg India Pvt, Vadodara as Area Sales Manager.

Worked as Market Activation Manager / Area Manager – Castrol India Ltd.

Worked as Sales Executive – Nestle India Ltd.

Experienced in building & maintaining relationships with key corporate decision makers and establishing large volume & high profit.

Currently handing a team of 4 people

Strong skills in sales & marketing including planning for new project launch, assisting management in designing product mix & designing the right marketing strategy.

Resourceful in serving as key player for implementation of marketing strategies, sustaining efforts for sales/ lead generation for resolving operational issues & clients’ concerns satisfactorily.

A sophisticated communicator with excellent convincing, negotiation, presentation and coordination skills.

Career Contour

Since August’14 with Kellogg India Pvt Ltd. As Area Sales ManagerSept’13-Aug’14 with Castrol India Ltd., Pune As Market Activation Manager

Mar’11-Sept’13 with Castrol India Ltd., Pune As Area Manager - SalesMar’06-Mar’11 with Nestle India Ltd., Delhi/ NCR As Sales Officer / Sales Executive

Key Deliverables across the tenureSales and Marketing

Forecasting periodic sales targets & driving sales initiatives to achieve business goals & managing frontline sales team to achieve them.

Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics. Tracking market/ competitor trends to keep abreast the changing client’s requirement/ expectations.

Implementing promotional activities in coordination with external agencies to spearhead product launch, brand promotion and event management initiatives.

Retail Management / Merchandising Formulating and implementing sales promotion plans and new stores concept to generate

increased sales for achievement of revenue targets through various activities like oil change camp, sell in sell out activity etc.

Conceptualizing and implementing sales promotional activities such as Stockiest /Dealers meets & demonstrations etc., as a part of brand building & market development effort.

Coordinating the in-store promotional activities for new releases & special products.

Key Account Management Initiating and developing relationships with key decision makers in target organizations for

business development (Big Bazaar, Vishal Mega Mart). Identifying prospective clients from various sectors, generating business from the existing,

thereby achieve business targets. Evolving market segmentation & penetration strategies to achieve targets as well as

carrying out sales objectives as per OPL (operational plan) in the territory.

Team Management: Ascertaining the specific training needs of subordinates and accordingly arranging training

programs for improving learning curve towards product presentation. Imparting continuous on job training to the workforce for enhancing their productivity &

operational efficiencies through knowledge enhancement / skill building. Recruiting and training the SSF, field operators on process and products.

Noteworthy Highlights across the tenure Worked as "Activation Officer" for North and West Delhi Dexterously worked for all activation programs related to channel and consumer

for the territory. Recognized as Best Sales Officer for 2008. Winner of Confectionary Contest for 3 Quarters in 2008. Awarded Super Achiever for 3rd quarter in 2007. Winner of Me & Meri Maggi Contest for 3rd Quarter in 2009. Winner of King of Coffee Contest for 2nd Quarter in 2009. Handled wholesale market of Ghaziabad , Meerut , Modinagar , Saharanpur Handled and grew rural business @+40% year on year Consequently delivered 30% year on year growth in Nestle India Ltd Star Club Award for H 1 2012 in Western Region for MCO Channel Star Club Award for H 2 2013 in Western Region for Synthetic Club Best Activation Award for H 1 2014 in Western Region Successful implementation of loyalty programs for dealers and mechanics in

Pune , Ahmednagar Best Mechanic Activations in the year 2013 “ Key city market “ program launched in Pune for top dealers in 2014

References & documentation shall be furnished as & when required.