vaibhav kulkarni july 2016 design portfolio

VAIBHAV KULKARNIuser experience designer | Product designer

[email protected]@yahoo.com

+91 9822089429be.net/VaibhavKulkarni

DESIGN PORTFOLIOJuly 2016

Design is a thought process

of giving beautiful solutions

which can make life better

Digitization of Micro-Finance

Ticketing Kiosk Interface Design

TWIN PUMP Aesthetic Redesign

Transportation Design Research Project

REV- Mobility Vehicle

About Me

Photography

Ticketing Kiosk Interface DesignSpadework Soft ware Solutions, Pune

DurationSept 2015 to Oct 2015

Objective:To design the ‘Plan Your Day’ application, which helps to the user to select an appropriate schedule of events based on their group size & tickets purchased and also allow user to customize plan.

Activities:• Understanding the goal & translating it into a User Interface solution.• Gathering the system components required to generate data.• Using existing domain knowledge to develop the concept & framework.•Design Mascot as a help buddy.

Responsibilities:• UX team member• Creating UI proposal & proof of concept• Present & communicate the concept to the client

Ticketing System ComponentsTicketing System Components

Process

Tool- Adobe PhotoshopDraw.io

System Flow Diagram

Activity Flow DiagramActivity Flow Diagram

Tool- Draw.io

System Flow Diagram

Wireframes

Data Chunking & Page Layout

Wireframe

User Specific- Process Progress

User Specific- Read & Action Information

User Specific- Action Buttons

User Trial on Device

Client End Help Tab

Client End Global Navigation

Client End Help Tab

3 Stage Process Progress • Basic Information- Basic demographics & time availability of the user • Select Plan- 3 best suited system generated plans. Customization, view more, time selection & up-selling of products • Get Plan- Plan summary, shopping cart, payment, E-mail itinerary & cross-selling of products

Action Buttons

Read & Action Information

Tool- Axure ProAdobe Photoshop

Wireframes- Screen Flow- Plan Your Day - View More Option

Tool- Axure ProDraw.io

Visual Design

Tool- Adobe Photoshop

e- SanchayThe Micro-finance Android Application

DurationAug 2015 to Sept 2015

Objective:To design a mobile based application that enables everystakeholder of a micro-finance system to stay connected providing transparency , paperless transactions to grow with each other.

Activities:• Understanding the business goal & translating it into a UI solution.• Jesse James Garrett’s 5- plane model for user experience development with its bottom to top approach was used during the project to arrive at the best UX solution.• Gathering user data, creating journeys & scenarios, Information Architecture and sustainable application.• Using existing domain knowledge to develop the concept & framework.• Creating base work for website development.

Responsibilities:• UX team member• Creating UI proposal & proof of concept

ProcessProcess

Micro-Finance System

Financial System in India MFI Structure

MFI Business Model

Financial System in India MFI Structure


Persona MappingMedium Capacity Client

Agent

ABC Finance Owner

User Journey- Account Opening User JourneyLoan Application & Account Opening

Data AnalysisUser Pain Points

ClientAudit info not shares, No feedback, No easy data sharing between bank-agent-client, no enough transparency in system

AgentLot of paper work & have to carry all, Diff icult to share bank data or reports with client,Diff icult to maintain records, Simple but time consuming procedure,not enough transparent as expected from client

OwnerDiff icult to keep track record on each agent & client, only word of mouth is marketing tool, need some more, database maintenance is diff icult & very low security for database

e- SanchayA smart phone application for Micro-Finance

A product that is easy to operate for clientsas well as agents, help in minimizing

paper work, bringing transparencyin the system, while keeping

the essence of the service intact.

User ScenarioAccount Opening & First Deposit

User ScenarioDocument Submission

Information Architecture

Tool- Draw.io

Wireframes

Tool- JustInMind Prototyper

WireframesScreen Flow- Client

Tool- JustInMind PrototyperDraw.io

WireframesScreen Flow- Agent

Tool- JustInMind PrototyperDraw.io

Visual Design

Mobile Application - Visual Design


Dehradun Public Transport Research ProjectSchool of Design Studies, Dehradun

Duration2 weeks Feb 2014

Group Project

Objective:To propose sustainable solutionsfor local public transport togenerate transparent, trustworthy for all stakeholders and safe workingenvironment.

Activities:• Understanding the goal of the system & every stake holder.• Conducting user research, activity mapping & generate data for opportunity mapping.• Mindmapping problems & possible solutions.• Generating business model.

Responsibilities:• Team member• Conducting interviews & mapping data.• Present & communicate the concept to users.

Process

About Dehradun• Capital city of the state of Uttarakhand.• Dehradun = Dehra + Doon = The valley that lies between Himalayas.• The city is famous for its picturesque landscape and slightly milder climate and provides a gateway to the surrounding region & renowned for its natural resources, publishing services and particularly for its educational institutions.

VISION 2025: “A well-managed clean, green,environmentally friendly city with a character of itsown defined by scenic beauty, intellectual capital

and eco-friendly city through sustainedeconomic growth for all its citizens”.

Little Facts• The city development plan was taken amount of ₹ 3666.90 cores by the government of Uttarakhand to secure a financial aid from JNURM from 2006 - 2025.• So, the city is expanding towards Haridwar Road, Saharanpur Road and Chakrata Road, this project is called as “Greater Doon” & developed 28 acres of land for Transport.

Statistics• Literacy rate of the city is 96.7% wherein 90.3% are males and 81.1% are females.• The city roads are of 453km of which 363 km are maintained by Municipal Corporation and 130 km are maintained by PWD.• The traffic on Sharanpur road, Rajpur road, Gandhi road and Chakrata road sum up to 40% of the total vehicular population.• In the city, maximum pedestrian flow is on Clock tower, Railway station, Paltan bazaar, Connaught place .• The city public transport consists of mini buses, tempos and Vikrams (3 Wheeler Auto). • These operate within the city for short distances by fixed routes and fixed fares.• There are 1600 Vikrams and 141 city buses which operate around the city on 10 routes.

Brainstorming on Research OpportunityStage 1Brainstorming was done on four categories• Current transportation problems in Dehradun• Future systems• India centric• Micro problemsConstraints : Local issues, hilly terrain, public transport, privately owned

Stage 2Ranking• On basis of the points discussed areas were shortlisted.Constraints : Feasibility, research ease, time management

Stage 3Scope of Research Project• In this stage one key concern was finally selected i.e. Vikram & Magic and Student Community and they were clubbed together to form a single issue.

Stakeholders

Activity Description Pain Points Insights Villagers Activity Map

Waiting• Availability• Frequency• Schedule

• Long waiting for vehicle• Vehicle moves only when it is full

• Plan in advance• Day to day activities depend on the vehicle

• Accountability• Schedule

Travel

• Overcrowding• Speed low• Improper seating & standing• Bumpy rides• No Luggage space• Mishandling kids• Low visibility

• Walking home if no vehicle• Women abuse not attended• Children uncomfortable• Noisy & drunk passengers• Luggage handling• Unable to see anything in low light while ingress-egress

• Rooft op carriers• Women’s safety• Breakdown assistance for passengers• Fixed no. of passengers• Seat reservation for villagers• Additional illumination required

Tariff • Tender exact change• Fair tariff • Frequent hike• Not returning change

• Transparency needed

Users Say- Villagers as Passengers No of user interviews: 15

Users Say- Employees as Passengers

Passenger Overcrowding

Passengers waiting forTrekker

Trekker at PremnagarStand

No of user interviews: 13

Vikram at PremnagarStand

Activity Description Pain Points Insights

Waiting• Availability• Frequency• Schedule

• Long waiting for vehicle• Vehicle moves only when it is full

• Plan in advance• Day to day activities depend on the vehicle

• Accountability• Schedule• Covered main stops

Travel

• Clothes get damaged due to sharp edges• Ingress-Egress diff icult

• Loud music• Vibration of vehicles• Clothes getting dirty because of damaged roof in rainy season

• Frequency & security during night time• More vehicles during off ice hours• Social responsibility (better behaviour towards women)• Better networking• Proper windows


• Transparency needed• Pass system• Round figure tariff

Activity Description Pain Points Insights College Girl Activity Map

Waiting- Availability- Frequency- Schedule

• Long waiting for vehicle• Vehicle moves only when it is full• Shortage of attendance due to improper schedule

• Plan in advance• Night travel

• Accountability• Schedule• Covered main stops• Security during night

Travel

• Overcrowding• Improper seating & standing• Bumpy rides• Women abuse• Eve teasing• Man handling• Low visibility

• Women abuse & sexual harassment not attended• Noisy & drunk passengers• Luggage handling• Smelly passengers• Indiff erent attitude shown by male students• Diff icult to see anything within & around vehicle in low light

• Frequency• Women’s safety social responsibility (decent behavior towards women)• Women have given up hopes of changing attitude in men• Campus hostel & university does not permit possession of personal mobility• Driver does not entertain complaints• Additional illumination required


• Transparency needed• Pass system• Round figure tariff

Users Say- College Students No of user interviews: 20

Users Say- DriversFacts Problems

Savari Seat tracking Incorrect boarding point information by passengers

Business Model

• Driver pays Rs 700 per day as rent to owner (Vikram)• Rounds made in a day:5• Total number of km: 25• Shift timing: 7-7 (for Ace)

• Multiple handling of a vehicle by drivers.• Tariff Card absent.• Vikram drivers unhappy with RTO rates

Attributes• Stops anywhere• Relatively cheap• No rules followed by on road carried by passengers

Vehicle Condition • Low pick up in case of Ace Magic.• Balancing issues due to odd number of wheels(i.e. 3) in Vikram

RTO / Cops

• RTO fixes routes• Tariff s & number of passengers per vehicle.• Rs 2500 fine for breaking rules in Vikram.• Permit cancellation on 3rd off ence.

• Permits upto 25 km in Vikram.• Passenger tax Rs 1150 per month for Ace Magic

Association• Rs 20 per vehicle per day for Vikram.• Rs 30 per vehicle per day for Ace Magic.• Association penalizes if the daily rent is not paid

• Association gives taxi stand & police protection.• Breakdown Assistance in case of Ace Magic

Hardship

• Rash driving by 2 wheelers.• Drunk passengers• Handling women harassment• Improper road conditions, lanes, reflectors, street lamps

• Visibility due to fog/unmarked vehicles• Indiscipline traff ic rules• Extreme climatic conditions (rain/fog)• High beam at night• Low visibility in ghat section• Diff iculty in visibility within vehicle• Passenger face problems while ingress & egress because of uneven terrain & low visibility


Physical Cognitive Emotional Social Cultural

Villagers asPassengers

• Waiting gives fatigue (standing, squatting etc)• Fear of falling while ingress-egress in low light• Weather conditions (rain, sun, cold)• Hunger, thirst, sanitation• Poor health conditions

• Knowing seat availability of an approaching vehicle• Will the vehicle stop

• Frustration and anger• Inferiority complex

• Abuse & fight• Drunken drivers/passengers• Harassment• Eve-teasing, foul smell, argument due to tariff s

• No social life aft er sunset• Feeling disconnected• Lobbying (cancellation of bus service)

E m p l o y e e s as

Passengers

• Waiting gives fatigue (standing etc)• Weather conditions (rain, sun, cold)

• Knowing seat availability of an approaching vehicle• Will the vehicle stop• Stress to reach on time, physical maintenance of the vehicle• Comfort and cleanliness

• Frustration and anger• Status and dignity, politeness expected out of drivers


• No night life• Lobbying (cancella-tion of bus service)

CollegeStudents

• Waiting gives fatigue (standing etc)• Weather conditions (rain, sun, cold)

• Will the vehicle stop• Physical maintenance of the vehicle• Comfort and cleanliness• Knowing seat availability of an approaching vehicle• Stress to reach on time

• Frustration and anger• Status and dignity, politeness expected out of drivers


• No night life• Risky to venture out post 8.00 pm

Facts Political Social Association

Local PublicTransport

• 1600 Vikrams Running, 783 Vikrams permitted, 88 Tata Ace Magic• Vikram permit not issued since 1984

• Promoting Ace Magic• Bus association also suppressing Vikram• Rural Bus Service have been suspended in favor of eff orts to replace Vikram

• Vikram is the vehicle for masses• Easy to manage & maintain Vikram

• 2 association for Ace Magic• 4 association for Vikram

Data

Ana

lysi

s

Mindmap

Tool- Photoshop CC

Possible Solution- Transportation System

Stakeholder’s Say on Vikram/ Trekker System

• Plan in advance• Day to day activities depend on the vehicle• Overcrowding• Improper seating & standing• Fair tariff • Frequent hike• Not returning change• Tariff Card absent• Vikram drivers unhappy with RTO rates• Breakdown Assistance

Doon Line- Transportation for Dehradun• A Doon Line card is a quick and easy way to pay for travel on public transport in Dehradun.• Its a smart card,a quick and easy way to pay for journeys on Bus, Vikram & Trekker. • Buy & put money on your Doon Line card and use it to pay as you go.• Swipe Doon Line card on a machine fixed in public transport vehicle while starting your journey & swipe again while leaving the vehicle. System will automatically deduct fare for the travel.• Doon Line can be purchased at Railway station, ISBT stand, transport off ice, association off ice, RTO.

Doon Line- Dehradun Travel CardBusiness Plan

- The vehicle owners and drivers have to register themselves with the association- Owner of the vehicle is leasing out his vehicle to the association for a rent of 600/-- The association is in turn leasing out to the driver for a rent of 700/-

- The vehicle owners and drivers have to register themselves with the association

- The R.T.O specifies the route, tariff details fine charges details to the associations

- The vehicle and driver are on rotation basis

- Association sells prepaid travel card- Commuter buys the card either daily of on monthly basis- Uses it while traveling on the MDT Fitted vehicles- He gets to have a fair and transparent transaction

- Driver uses his unique card to check his transaction balance on the MDT- Uses the same card to withdraw money

- The passenger swipes his card and the fare gets deducted and gets a receipt - At the end of the day driver uses his unique card is to check the transaction details

- There is a Mobile Data Terminal fitted inside the vehicle- The display has features to select the route and tariff - There is a card swiping arrangement for transaction

Possible Solution- Side Light

Stakeholder’s Say on Visibility

Side Light• A product designed as an accessory for Tata Ace Magic (Trekker).• Designed to replace air intake cover & also act as side light or paddle light.

• Unable to see anything in low light while ingress-egress• Diff icult to see anything within & around vehicle in low light• Low visibility in ghat section• Passenger face problems while ingress & egress because of uneven terrain & low visibility

Side Light- Design ProcessForm Development

Iterations & Mock-up DevelopmentIteration-1 Iteration-2

To the Scale Model& fitments on Vehicle

Tata Ace Magic(Trekker)

Engine AirIntake

FitmentsConstraints

Final Form

Bond Together

IterationsMaterial- HIPS, Acrylic

Exploded View

Tool- Rhino 3D, KeyShot

TWIN PUMP Cover DesignTWIN Engineers Pvt. Ltd., Pune

DurationDec 2015 to Feb 2016

Objective:To design the cover for machine TWIN PUMP for renowned SPM manufactures TWIN Engineers, Pune, with simplicity in assembly, cost reduction & weight reduction in part with new material use.

Activities:- Idea Generation, 3D Modeling, detailing as per manufacturing process requirements, drawing preparation, Graphic & Typography design- Guiding supplier for product realization.- Using existing domain knowledge to develop the concept & framework.- Creating base work for colonization for design.

Responsibilities:- Sole Product Designer- Creating proposal & proof of concept- Present & communicate the concept to the client

Process

Tool- Pro Engineer

Ideation & Initial 3D

Tool- Pre Engineer, KeyShot, Photoshop CC, CorelDRAW

Detailing

Fibreglass PlasticFront Cover

Fibreglass PlasticBack Cover

Mild SteelControl Panel

Human Machine Interface

Typography Design

Assembly Details

Lift ingHandle

Locking Details

Front CoverHook

Back CoverBlock

Lift &Unlock

Process

Stage 1- Pattern Making(Material- MDF)

Stage 2- Mold Making(Material- Fiber Glass Plastic with MS Pipe Reinforcements)

Stage 3- First Part Release & Assembly

Stage 3- Part Finish(Paining, Vinyl Sticking & Final Assembly)

Final Proposal

Smart Pump(Previous Design)

TWIN PUMP2k NextGen

REV- Mobility VehicleThe Three Wheeled Human Paddled Vehicle

DurationJan 2015 to April 2015

Objective:To design mode of transportation for mobility impaired person for outdoor use. Three wheeled human powered vehicle that also off ers aff ordability, comfort and ease the eff orts required to operate the Human Paddled Vehicle.

Activities:• History research, literature survey.• Market & user survey in Dehradun & Pune.• Marking touch & hit points.• Data analysis & identifying pain points.• Concept generation with new mechanism technique.• Package design for light weight, sturdy vehicle.• Using existing domain knowledge to develop concept the concept.• Making scale model in PU Pipe & Foam.

Process

Initial Design BriefTo design self driven vehicle for mobility impaired person to ease routine commute.

Identify Phase- Scope StudyThe objective of a project is to design a mode of a transportation for mobility impaired person. The conveyance which reduce eff orts and support them to carry out day to day commute.Study the modest solutions that are used at present and understanding their operation.Also studying lifestyle of a mobility impaired person and providing af-fordable solution.

Mobility for Disabled Today

Identify Phase- User Say

DO:• Minimum daily travel distance more than 10 km & time for travel is approx. 2 hours & use of different cycles for indoor & outdoor• 6-8 hours working in FPH workshop• Earns approx ₹ 2000 monthly• Asks for help while traveling on steep roads (i.e. flyovers)• People refuse to repair the punctured tyre and hence he himself repairs the puncture• Travel without putting hood/cover, as it adds weight to the vehicle

FEEL:• Tagged as ‘Beggers’.• Change in the vehicle appearance can change opinion about us• Fear that break provided on front wheel will fail and an accident may occur

SAY:• Suffered from Poliomyelitis at childhood• FPH provided tricycle in 2009• Till then used ground mobility device• Tricycle provided mobility around town and can attain college easily• Difficult to use wheelchair outdoor as no drive mechanism• Feel pain in shoulders & palm while traveling on long distance• Lack of grip, support & harnesses while paddling.• Non folding vehicle, face problems while parking being larger in size

THINK:• Additional power source like battery powered can help to travel for long distance• Width can be made adjustable to make easy in accessing in small gullies and lanes• Need of brakes on rear wheels for better control• Support and harnesses because of lack of availability of grip while paddling

Tushar24 years old student from Mumbai, 1st Year Bachelor of Art StudentPart time works as worker at Fellowship for Physically Handicapped (FPH), Mumbai, Stays at FPH Hostel


Tricycles at FPH Tricycles Assembly Caliper Brakes on Front Wheel Metal Seat & Back Rest Terrain at which Tricycle is used

Touch points ingress/ egressHit points ingress/ egress

Touch Points & Hit Points Study

Handle

Head tube

Mud guard

Fork

Brake

Tyre

Crank handle

Support tube

Down tube

Structure

Foot rest

Wheel guard bottom

Head tube 1,2

Crank chain

Sprocket

Spokes

Back rest

Side wheel guard

Mud guard

Seat stay

Insights PhasePain Points• Use of diff erent cycles for indoor & outdoor.• Tricycle is heavy weight & large in size.• No weather protection.• Pain in shoulders while traveling for long distance.• Face diff iculty while traveling on steep roads. Need support or help.• Tagged as baggers.• Feel fear of accidents as brakes are only provided on front wheel.• Lack of supports ,harnesses & grip.

Wish• External powered• Change in the look• Reduced weight and size• Brakes for rear wheels should be provided• Adjustable in width

Observations• On the other hand pedaled tricycle design still remains the same over the years• This humble mode of transport for the lower income group has not seen any modifications or redesign as they are mostly donated and have to be cost eff ective• Although in western countries there have been great deal of variations in the tricycle design and are used for various purposes other than transportation• Outdoor mobility device is not designed to be used indoors and vice versa

Existing Design Study

Final Design BriefTo design mode of transportation for mobility impaired person for outdoor use.Three wheeled human powered vehicle that also off ers aff ordability, comfort and ease the eff orts required to operate the Hand Propelled Vehicle.

Existing Design Study- ISO 8088 - 1976L : 1960 mmB : 890 mmH : 990 mmClearance from the ground: 120 mmSeat length: 600 mm Seat width: 430 mmFramework: ERW MS Tubing

Ideation PhaseFactors Considered• Ergonomics• Environment: home, work (outdoors)• Maneuverability• Ability to aid transfer• Seating system• Components• Stability• Users health, Safety• Postural support• Strength, durability• Manufacturing• Cost eff ective

Redesigning Approach• Mechanism• Frame• Handle• Seat• Footrest• Material• Manufacturing

Imageboard

IdeationMechanism Frames Handles Seat Footrest

Build Phase- Concept Finalization REVHand Propelled TricycleFeatures

• Light weight steel pipe frame• Partially motor driven working• Comfortable semi bucket seat• Detachable hand rest for ease ingress/ egress• Comfortable paddle handle design• Coaster brakes on rear wheels for easy operation• Hit point free design• Luggage space• Aff ordable & Attractive design

1580 mm 665 mm

820 mm

• Aff ordable & Attractive design

Build Phase- Concept Finalization

Handle for movingthe tricycle with wrist rest

26” Standard Bicycle Mag Wheel

Semi Bucket Seat with Compartment for Battery+ Electric Motor+ Luggage

Steel Pipe Frame

Backrest

Mud guard

Sprocket crank chain & cover

Hand rest

Front fork

Foot rest

Handle for manoeuvring

4 - 24V 15Ah LiFePO4Battery Pack

2- 24V 250W Brushless DC motor

Build Phase- Features

Foam on Hand Rest with Wrist Support Compartment for Luggage under Seat

Detachable Footrest Breathing Material for Seat

Detachable Hand rest for Ease of Ingress/ Egress

Forward & Reverse Direction Switch under Seat

Light Weight Steel Pipe Frame Throttle Button on Paddle

Renders

Scale Model

Material- Acrylic, PU Foam, PU Pipes

Vaibhav Kulkarni Education

Design Consultant, PuneIndustrial Design, User Experience Design

Nov 2015Present

Experience

Umber Learning Facility, PuneUser Experience Design Intern

Aug 2015Oct 2015

(3 Months)

Elephant Design + Strategy, PuneProduct Design Intern

Feb 2015July 2015

(5 Months)

Futuring Design Pvt. Ltd., PuneProduct Design Intern

May 2014Aug 2014

(3 Months)

Jan 2012July 2013

(18 Months)

Tata Toyo Radiator Ltd. (TACO), PuneAssistant Manager

Dec 2010Nov 2011

(12 Months)

Da Vinci Design Solutions Pvt. Ltd. PuneCAD Trainee

Jan 2010June 2010(6 Months)

Precision Automation & Robotics India Ltd. (PARI), PuneEngineering Trainee

Precision Automation & Robotics India Ltd. (PARI), PuneEngineering Trainee

Jul 2008Dec 2008

(6 Months)

SkillsAxureBalsmiqRhinocerosPro EngineerCatia V5Autodesk AutoCADSketchBookAdobe PhotoshopAdobe IllustratorCorelDRAWKeyShotDesign visualization and representationDesign Processes, Research & Analysis, Brainstorming, Conceptualization, Quick doodles, Iteration, Attention to detail, Form development, Lo-fi & Hi-fi Prototyping, Design Development, Design testing, Management, Standardization & Implementation of process, Client handling

LanguagesEnglish, Hindi, Marathi

PersonalityLeadership, Inventive, Creative, Observant, Analytical, Quick learner, Multi-tasking, Team player, Genial, Honest

Hobbies & Interests

MusicDriving BadmintonTravelingGaming Photography Reading

Master of Design (Transportation)School of Design Studies (UPES), Dehradun

July 2013May 2015

June 2006May 2010

Bachelor of Engineering (Production)AISSMS COE, Pune

User Experience DesignUmber Learning Facility, Pune

Aug 2015Oct 2015

Photography

Thank You!!!VAIBHAV KULKARNI

User experience designer | Product [email protected]@yahoo.com

+91 9822089429be.net/VaibhavKulkarni

vaibhav kulkarni july 2016 design portfolio

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