va panel book sept 2016 - voicesafrica.com panel book.pdf · voicesafrica is an online research...
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P A N E L B O O Kvoicesafricaw w w . v o i c e s a f r i c a . c o m / c l i e n t s
www.v
oice
safric
a.co
m/c
lients
VoicesAfrica is an online research panel focused on Africa. We're the largest on the continent.
Combining 253,000 panelists with strong panel, quality control, a high response rate and a presence in all major African markets, ours is a service that offers companies a platform for entry into Africa. Our panels generate accurate and accessible data, sufficient to guide market engagement for multiple industries and sectors.
One Continent. One Research Source. Welcome to VoicesAfrica.
1%
Gender
TOTAL
Age
31%
28%
16%
9%
7%
9%
253,000
Upto 17
18-24
25-29
30-34
35-39
40-45
Above 45
41%
59%
www.v
oice
safric
a.co
m/c
lients
5%
Gender
KENYA
Age
4%
7%
13%
31%
40% 110,000
65%
35%
18-24
25-29
30-34
35-39
40-45
Above 45
www.v
oice
safric
a.co
m/c
lients
61%
39%
16%
SOUTHAFRICA
11%
13%
18%
22%
73,500
20%
GenderAge
18-24
25-29
30-34
35-39
40-45
Above 45
www.v
oice
safric
a.co
m/c
lients
37,000
Gender
NIGERIA
22%
78%
Age
Upto 17
18-24
25-29
30-34
35-39
40-45
Above 45
www.v
oice
safric
a.co
m/c
lients6%
6%
11%
19%
26%
31%
1%
32,000
10%
OTHER
6%
9%
17%
30%
27%
1%
Age
Upto 17
18-24
25-29
30-34
35-39
40-45
Above 45
www.v
oice
safric
a.co
m/c
lients
Gender
36%
64%
M A R I T A L S T A T U S
Kenya
South Africa
Nigeria
Ghana
36%
51%
35%
27%
2%
10%
2%
1%
61%
36%
63%
72%
1%
2%
0%
1%married/living together separated/divorced single widowed
www.v
oice
safric
a.co
m/c
lients
*Total percentages subject to +/-1 rounding effect
*Total percentages subject to +/-1 rounding effect
O C C U P A T I O N A L S T A T U S
Kenya
South Africa
Nigeria
Ghana
26%
27%
13%
13% unskilled junior level middle level senior level others
32%
31%
25%
42%
25%
22%
26%
23%
16%
19%
34%
20%
2%
1%
2%
2%
www.v
oice
safric
a.co
m/c
lients
*Total percentages subject to +/-1 rounding effect
full time part time unemployed/student retired
E M L O Y M E N T S T A T U S
Kenya
South Africa
Nigeria
Ghana
48%
56%
46%
43%
23%
17%
29%
34%
28%
23%
23%
23%
1%
4%
1%
1%
www.v
oice
safric
a.co
m/c
lients
L I F E S T Y L E
Kenya
Nigeria
Ghana
75%
78%
65%
36%
64%
35%
27%
52%
31%
84%
73%
62%
82%
78%
69%
96%
95%
91%
96%
97%
90%
88%
92%
95%
working mobile
phone line
colour tv working satellite dish/ dstv/cable tv subscription
car for personal
use
read a newspaper in the last 7
days
bought adult
clothing in the past six
months
watched tv in the last 7
days
have a bank account
www.v
oice
safric
a.co
m/c
lients
have tv set(s)
mnet and/or
dstv
have one/more
motor vehicles
at least one cell
phone in household
South Africa 93% 63% 71% 98%
L I F E S T Y L E
www.v
oice
safric
a.co
m/c
lients
Contact Us:
Proposal requests: [email protected]
Enquiries: [email protected]
w w w . v o i c e s a f r i c a . c o m / c l i e n t s