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Who Are We

Ruth BrooksCEO, Financial Officer

Svyatoslav DolgolevskiyMarket Analyst, Communication Manager

Lorraine MunarStrategic Manager, Operations Manager

Selam SamuelMarketing Manager, Product Manager

Raquel JenningsAdministrative Manager, PR Manager

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What We Do

Organic hair care in CanadaThat’s it

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Why We Do It

Why Organic?

Why Canada?

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How We Do It

Both the Service and the Products

Who do we hire

Where do we promote

Who do we target

Where do we “drop it”

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Our Vendors

Phytologie

Suki Color

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The Market

More than US$1 billion annually and growing

40% — hair colorants, then conditioners

US$1.4 expected in 2013

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Challenges

Large players dominate

Supermarkets and drugstores

Backward and forward integration

Brand loyalty

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Main Players

Procter & Gamble, 32% market share:Head & Shoulders, Olay, Pantene, Wella

L'Oreal, 17% market share:Garnier, Maybelline, SoftSheen Carson, Kerastase, Redken, Matrix, Mizani, Lancome, Biotherm, Helena Rubinstein, Kiehl's, Shu Uemura, Giorgio Armani

Unilever, 12% market share:Axe, Pond's, Rexona, Dove, Lux, Sunsilk

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SWOT

Strengths:Uniqueness and Dedication

Weakness:Recession

Opportunities:Wide range and Expansion

Threats:Competition and Business Ethics

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Our Objectives

Steady growth through wise marketing

Brand recognition

Loyalty programs and repeating business

Top quality and high differentiation

Innovative and constantly updating products

Target market domination by 2013

Expanding in Canada

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Recap: The Four P’s

Product:Organic hair care and salon

Price:Premium on goods; undercut on services

Place:“Green” condominium on a busy street

Promotion:Media and social networks

Thank you.