v ume 3 in˛oducing st e t - home - sterling lighting · their businesses, so we hope you take full...

Experience the di�erence! 1-703-997-5514 1

In�oducing St�e��tV�ume 3

templates to the instruc-tional videos, Storefront was built with you in mind.

Finally, Store-front is versa-tile. Whether you’re looking for business cards or mailers, Sterling Storefront has you covered. You can design your products using our library of photos or you can upload your own. The choice is yours.

Sterling Storefront’s Layout

Sterling Storefront’s layout is simple. It is broken up into four categories: Business, Targeted Marketing, EDDM, and Product Brochures.

In the Business section, you can create personalized business cards, letterheads, presentation folders, and more.

The Targeted Marketing section is where you can customize postcards and mailers, enter in the zip codes and home-values you’d like to target, and then have your marketing material mailed right to your potential customers’ doors.

The EDDM section stands for Every Door Direct

We’re excited to announce the launch of Sterling Store-front!

For many small business owners, it’s di�cult to �nd the time (and money) to work on marketing. That’s why we created Sterling Storefront. Sterling Storefront is an online marketing tool you can utilize to create high-quality, customizable marketing material for your business at an a�ordable price.

The Storefront Advantage

Storefront has many advantages over traditional market-ing alternatives. It’s a�ordable because it’s an automated print site. That means you don’t have to pay for design or prepress charges. Since you’re designing your mailers yourself (with help from Storefront’s templates), the only things you have to pay for are printing and mailing costs. There are absolutely zero overhead fees!

We designed Storefront to be simple. The learning curve is small because we understand your schedule is

busy, and you don’t have hours upon hours to devote to

marketing. From the layout to

the

small because we understand your schedule is busy, and you don’t have hours

upon hours to devote to marketing. From

V�ume 3

Example business cardsExample business cards

Experience the di�erence!2 www.sterling-lighting.com

Light Travels - AOLP C f�ence

Marketing. This section lets you stay in complete control by o�ering you the ability to create marketing material and send it o� yourself to speci�c addresses.

Finally, our Product Brochure section is where we have created speci�cation sheets for our four main �xtures, the SL01 Up Light, the SL02 In Line Light, the SL04 Mini Flood Light, and the SL07 Path Light. These spec. sheets can be customized with your business’ information and placed in presentation folders to give to your customers.

On February 16-18, we were excited to get the chance to �y out to Scottsdale, Arizona and attend the Association of Outdoor Lighting Professionals’ (AOLP) Annual Conference and Expo! The AOLP’s mission is to help build professionalism in the outdoor lighting industry, particularly through certi�cation programs.

The conference was a great opportunity to meet with other lighting professionals, and we always enjoy connecting with people who are just as passionate about outdoor lighting as we are! If you got the chance to meet us at the conference, we’d like to say thank you again for taking the time to talkwith us.

We look forward to becoming a member of the AOLP and attending more of their events in the future.

You can �nd out more about the AOLP by visiting aolponline.org

Next on the agenda: On April 6-7, we’ll be heading up to the Northeast Hardscape Expo. We hope to see some of you there!

At Sterling Lighting, we love helping our customers grow their businesses, so we hope you take full advantage of this new service!

If you would like to learn more or to create an account, please email [email protected] or call 800-939-1849. We would love to help you get started!

C tinued �� page e

Jim Heim - Gen�al Manag�

Example product catalog




Example EDDM postcard mailer

One of the many homes illuminated with Sterling Lighting Fixtures


Business Supp�t

F�st Ev� St�ling Lighting CtestSh Off Y�r W�k f� a Chance to Win!

S�ategic Coach

For entrepreneurs looking to grow their businesses and gain more free time, Strategic Coach is a great resource. Strategic Coach’s website contains free guides, pod-casts, and blog posts. However, the main draw of Strate-gic Coach is their Signature Program.

The Signature Program is designed for entrepreneurs who have been in business for three or more years and make a minimum of $100,000 per year. The Program’s main component is its quarterly workshops where you and other business owners come together and practice “focusing exercises, planning, creative thinking, and sharing with other participants.”

Membership in the Program also gives you access to other resources, such as a Program Advisor, team

programs, specialized workshops, Knowledge Products, and access to Strategic Coach ® Online, which has exclusive online tools, including videos, audio presentations, and more.

For more information about Strategic Coach and their Signature Program, visit .strategiccoach.com

Because we want to help your com-

pany thrive, Sterling

Lighting is hosting its �rst-ever Social Media Photo

Contest!

How to EnterIt’s simple! From

April 10 - May 22, Send pictures of your best

installations using Sterling Lighting’s �xtures to [email protected]. We’ll post the photos

on our social media accounts under #SterlingLighting and leave the voting to you.

The PrizeThe winner will receive a professional video marketing package that includes:

• A professionally edited video you can post on your website and social media • A shorter video ad for YouTube and social media • All the raw �les for your own future marketing use

This incredible video marketing package is valued at over $7,000!

$7,000 Prize Value

Experience the di�erence!2 www.sterling-lighting.com

Light Travels - AOLP C f�ence

Marketing. This section lets you stay in complete control by o�ering you the ability to create marketing material and send it o� yourself to speci�c addresses.

Finally, our Product Brochure section is where we have created speci�cation sheets for our four main �xtures, the SL01 Up Light, the SL02 In Line Light, the SL04 Mini Flood Light, and the SL07 Path Light. These spec. sheets can be customized with your business’ information and placed in presentation folders to give to your customers.

On February 16-18, we were excited to get the chance to �y out to Scottsdale, Arizona and attend the Association of Outdoor Lighting Professionals’ (AOLP) Annual Conference and Expo! The AOLP’s mission is to help build professionalism in the outdoor lighting industry, particularly through certi�cation programs.

The conference was a great opportunity to meet with other lighting professionals, and we always enjoy connecting with people who are just as passionate about outdoor lighting as we are! If you got the chance to meet us at the conference, we’d like to say thank you again for taking the time to talkwith us.

We look forward to becoming a member of the AOLP and attending more of their events in the future.

You can �nd out more about the AOLP by visiting aolponline.org

Next on the agenda: On April 6-7, we’ll be heading up to the Northeast Hardscape Expo. We hope to see some of you there!



C tinued �� page e



Business Supp�t

F�st Ev� St�ling Lighting CtestSh Off Y�r W�k f� a Chance to Win!

S�ategic Coach

For entrepreneurs looking to grow their businesses and gain more free time, Strategic Coach is a great resource. Strategic Coach’s website contains free guides, pod-casts, and blog posts. However, the main draw of Strate-gic Coach is their Signature Program.

The Signature Program is designed for entrepreneurs who have been in business for three or more years and make a minimum of $100,000 per year. The Program’s main component is its quarterly workshops where you and other business owners come together and practice “focusing exercises, planning, creative thinking, and sharing with other participants.”

Membership in the Program also gives you access to other resources, such as a Program Advisor, team

programs, specialized workshops, Knowledge Products, and access to Strategic Coach ® Online, which has exclusive online tools, including videos, audio presentations, and more.

For more information about Strategic Coach and their Signature Program, visit .strategiccoach.com

Because we want to help your com-

pany thrive, Sterling

Lighting is hosting its �rst-ever Social Media Photo

Contest!

How to EnterIt’s simple! From

April 10 - May 22, Send pictures of your best

installations using Sterling Lighting’s �xtures to [email protected]. We’ll post the photos

on our social media accounts under #SterlingLighting and leave the voting to you.

The PrizeThe winner will receive a professional video marketing package that includes:

• A professionally edited video you can post on your website and social media • A shorter video ad for YouTube and social media • All the raw �les for your own future marketing use

This incredible video marketing package is valued at over $7,000!

$7,000 Prize Value$7,000 Prize Value

www.sterling-lighting.com Experience the di�erence!

Call us at1-703-997-5514

4

Visit us online atwww.sterling-lighting.com

INSIDE THIS ISSUE:

In�oducing St�e��tTools to help your business grow Page 1Light Tavels - AOLP C�f�enceWhere we’ve been Page 2

Photo C�testWin a prize value of $7,000 Page 3

Andy Stanley Lead�ship PodcastExpert guidance

Experience the di�erence!

Andy Stanley Lead�ship Podcast While a pastor may seem like a strange place to �nd guidance for your business, Andy Stanley has provenleadership experience. He grew his organization from nothing to six church campuses in Atlanta, Georgia, and 30 churches around the globe. Collec-tively, they serve almost 70,000 people each and every week.

In Andy Stanley’s Leadership Podcasts, he discusses a variety of subjects, from visioneering to sta�ng systems to managing tension. Many prominent business leaders have been featured on the podcast, including Horst Schulze (Chairman and CEO of Capella Hotel Group), Glen Jackson (Co-founder of Jackson Spalding), and Cheryl Bacheldor (author and former CEO of Popeyes Chicken).

Along with the podcasts, he o�ers supplemental guides that can be downloaded at AndyStan-ley.com/podcasts. New episodes are released every month.

Andy Stanley is founder of North Point Ministries in Atlanta and is the author of over 20 books, including VISIONEERING, COMMUNICATING FOR A CHANGE, and MAKING VISION STICK.

You can �nd his podcast on iTunes or through his website, AndyStanley.com

v ume 3 in˛oducing st e t - home - sterling lighting · their businesses, so we hope you take full...

Documents