V INTER-AMERICAN MEETING OF MINISTERS OF CULTURE AND HIGHEST APPROPRIATE AUTHORITIES

WITHIN THE FRAMEWORK OF CIDITHIRD PLENARY SESSION:

Culture, common denominator for integral development: Economic empowerment and social inclusion through culture.

The symbolic value: Indicators and data of the Contribution of Culture to Development in Colombia.

Maria Claudia López Sorzano

Deputy Minister of Culture of Colombia

Global Context: Colombia in this context (Unctad 2010)

• France and Norway are the countries with the largest cultural GDP within their economies with 3,4% and 3,2% respectively.

• In Australia, Canada, France, United Kingdom and the United States, in 2002 and 2003, the publishing and the printed written media sectors showed the largest contribution within their own structures of the cultural sector.

• The contribution of the cultural sector in Colombia was 1,56% in 2000 and 1,78% in 2007. (Source DANE).

CONTRIBUTION TO THE CULTURAL GDP IN COLOMBIA PER ACTIVITY

                                    

Culture Satellite Account, Cultural Activities Production Account, 2007, base 2000P.1 PRODUCTION P.2 INTERMEDIATE

CONSUMPTIONB.1 NET ADDED

VALUEParticipation /

Total

Editing and Printing 3,107,688 1,879,704 1,227,984 16,0Radio, Television and Cable broadcasting 784.868 402.345 382.523 5,0Advertising, Photography and Research and Development 3.873.428 1.198.568 2.674.860 34,8Leisure, cultural and recreational services 5.011.642 2.101.870 2.909.772 37,9Museums 82.335 42.207 40.128 0,5Education in Arts 321.243 164.678 156.565 2,0Government 592.756 303.863 288.893 3,8TOTAL 13.773.960 6.093.235 7.680.725 100,0Total GDP of the economy: 431.839.018 Participation of cultural activities in the National GDP 1,78%

Policy for cultural industries in Colombia

The National Council of Economic and Social Policies for the promotion of cultural industries in Colombia, managed by the Ministry of Culture, adopts in the document 3659 the concept of “cultural industries”, in the same line as described by UNESCO and the UNCTAD: as those productive sectors where creation, production and commercialization of goods and services come together based on intangible contents of cultural character, generally protected by copyrights.

Global Context: Colombia in this context (Unctad 2010)

• Between 2003-2008, the world´s export of cultural goods and services grew 74% and 156% respectively

• In Colombia, this dynamics shows a much higher growth with 314% in export of goods and 105% in export of services

• Colombia´s proportion in export of cultural goods compared with countries of the same region (Argentina, Bolivia, Brazil, Ecuador, Guyana, Paraguay, Peru, Uruguay and Venezuela) showed in 2003 19% of the region´s total and 25% in 2008. It also contributed to the export of cultural services of countries in the same region with 3,8% in 2003 and 4,2% in 2008.

Global Context: Colombia in this context (Unctad 2010)

• In the period 2003-2008, the commercial dynamics of import activities of cultural goods and services grew with 68.2% and 122% respectively

• In Colombia, this dynamics shows a much higher growth with 155% in goods and 182% in services

• Colombia´s proportion of contribution to import of cultural services in the countries of the region showed a figure of 12% in 2003 and 11% in 2008.

Generation of employment (Published by Unesco 2011)

Latin America: Employment in cultural and creative industries

Other resources that generate economic, social and cultural wealth

• There is a growing exhaustion and extinction of natural resources

• Knowledge, an inexhaustible resource, that does not pollute and that is constantly exploited and capable of generating value and wealth due to its intangible nature

• Creativity as the engine of economic and social development based on the generation cultural goods and services

• Innovation as a present and constant factor to strengthen creative economies

• “The creative industries´advantage, unlike the other sectors of the economy, is that they can create value from nothing” (Charles Leadbeater)

Realities, actions and challenges in the work with the private sector and the public institutions

• 2010-2014 National Development Plan.• Circulation and distribution cultural industries´goods and

services.• Funding sources.• Local development of cultural industries.• Specialized educational offer.• Use of new technologies in developing business models.

What are we doing with these figures?