Gregory Raiz

Shaping Organizations

Large UX organizations often fail to deliver Great Software

“That’s not my department”

Org Structure

Let’s solve a “simple” UX Problem.

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Mobile

Web Team

Email Team

Enterprise Security

Customer Support

Email / Communications

“That’s not my department”

UX is everyones department

UX Advocates

Lack of Leadership

The EVP thinks the buttonshould be purple

Nope

Org 2

Customer Data

Usability

Leadership

Product Management

Org 1

Budget

Leadership

Product Management

Usability

Customer Requests

How do UX decisions get made?

Company Culture

Culture isn’t in the UIIt’s in the people

Mantras and Missions

Make $$$?

Inspire the heart and the rest will follow

“Our vision is to be earth's most customer centric company; to build a place where people can come to

find and discover anything they might want to buy online.”

“Our vision is to establish ourselves as the single-source product authority for millions of businesses”

“To enable the space flight capabilities

necessary to make human life multiplanetary"

“Our mission: to inspire and nurture the human spirit –

one person, one cup and one neighborhood at a time."

“Our mission: to shape the world through great software."

Decision Oriented MessagingGreg Raiz @graiz