uxlx 2012 - the skewered box method of persona profiling - tal florentin, uxvision
DESCRIPTION
As personas become a commonly used method for user research, it's time to have a method that will guide us through the process. The Skewered Box model will take you step-by-step and help you make sure that your personas map the target audience correctly.TRANSCRIPT
The Skewered Box Model
? Tal Florentin UXVision | May 2012
All rights reserved to UXVision Ltd. © 2012
What can you
DO with
one box and seven
Skewers
The Skewered Box Model
Experiences I design
The Skewered Box Model
book I wrote a
Sorry…
The Skewered Box Model
? All rights reserved to UXVision Ltd. © 2012
What can you
DO with
one box and seven
Skewers
The Skewered Box Model
understanding
your target
key on the way to a
winning
AUDIENCE
product
factor
is a
The Skewered Box Model
in order to
PLAN winning products
…
It’s a known
FACT:
The Skewered Box Model
you have to understand
USERS
in order to
PLAN winning products
It’s a known
FACT:
The Skewered Box Model
They? who are
The Skewered Box Model
NOT they are
YOU!
The Skewered Box Model
Methods Different
The Skewered Box Model
describing your target AUDIENCE can be done by
DEMO- GRAPHIC
SEGMEN- TATION
The Skewered Box Model
describing your target AUDIENCE can be done by
USER
ROLES
The Skewered Box Model
describing your target AUDIENCE can be done by
Representative
PROFILES AKA
PERSONAS
The Skewered Box Model
EVERY target AUDIENCE
using can be described
3-7 PERSONAS
The Skewered Box Model
ARE GOOD
PERSONAS
The Skewered Box Model
ARE GREAT
PERSONAS
The Skewered Box Model
ARE GREAT
PERSONAS
The Skewered Box Model
ARE THE BEST
PERSONAS
The Skewered Box Model
are
Philippines Pakistan USA
are a product’s
Best friends
personas
The Skewered Box Model
HOW MANY
FRIENDS
do you HAVE?
The Skewered Box Model
99 STATISTIC
PERSONAS? HEARD ABOUT
PERSONAS? RULE
PERSONAS? actually used
The Skewered Box Model
CAN WE
that our personas
BUT HOW
REALLY represent our audience
?
SURE MAKE
The Skewered Box Model
FIND A we have to
RECIPE
The Skewered Box Model
WHERE THIS IS
and seven A BOX
MAY become HANDY
SKEWERS
The Skewered Box Model
Let's plan a
SERVCES MEDICAL
CENTER
WEBSITE for a
The Skewered Box Model
the box is
MICRO- cosmos
YOUR PRODUCT’s
A BOX HAS
THREE DIMENSIONS
The Skewered Box Model
Marital Status
Age
Health Status
DEFINE the three
MOST DOMINANT parameters to find the box
THAT FITS your audience
step one
The Skewered Box Model
MARITAL STATUS - Single - Just Married, no children - Married + first pregnancy - Married + young children - Divorced + older children - Married + old parents
step two
set a scale FOR EACH
AXIS
The Skewered Box Model
AGE - 18-24 - 25-34 - 35-44 - 45-54 - 55-64 - 65-74 - 75+
step two
set a scale FOR EACH
AXIS
The Skewered Box Model
HEALTH STATUS - Completely healthy - Temporary issue - Repeated issue - Chronic illness/disability - Hypochondriac - Premenopause - Old age
step two
set a scale FOR EACH
AXIS
The Skewered Box Model
step three
START TO SKEWER
32
JEFF 32 Just Married Suffers from backache
The Skewered Box Model
step three
START TO SKEWER
Rachel 55 Married + Old Parents Chronic illness
The Skewered Box Model
step three
GO ON AND
GET THE BOX
skewered
The Skewered Box Model
DID WE COVER the whole
BOX audience
The Skewered Box Model
TURN THE
LIGHTS
ON
The Skewered Box Model
WHAT’S NEXT?
BASIC attributes Gender, Age, Profession, Education
CHARACTER attributes Name, Nick, Habits, Picture
CONTEXT attributes Position, environment, motivation and blockers, usage scenarios
The Skewered Box Model
A step-by-step
Guide to create your own skewered
BOX
Step 1: Create a box
The Skewered Box Model
A step-by-step
Guide to create your own skewered
BOX
Step 2: Eliminate 3 sides
The Skewered Box Model
A step-by-step
Guide to create your own skewered
BOX
Step 3: Define 3 dimensions
The Skewered Box Model
A step-by-step
Guide to create your own skewered
BOX
Step 3: Define 3 dimensions
The Skewered Box Model
A step-by-step
Guide to create your own skewered
BOX
Step 3: Define 3 dimensions
The Skewered Box Model
A step-by-step
Guide to create your own skewered
BOX
Step 3: Define 3 dimensions
The Skewered Box Model
A step-by-step
Guide to create your own skewered
BOX
Step 3: Define 3 dimensions
Entry
Exit 1
Exit 2
The Skewered Box Model
A step-by-step
Guide to create your own skewered
BOX
Step 4: Pin your Persona
Enter Here Exit Here
The Skewered Box Model
A step-by-step
Guide to create your own skewered
BOX
Step 5: Check Coverage
