uxd hk info session
DESCRIPTION
Check out what you missed at our information session for the upcoming 12-wk User Experience Design course.TRANSCRIPT
USER EXPERIENCE DESIGN
USER EXPERIENCE DESIGN
‣ About GA
‣ Meet your Instructors ‣ What is User Experience Design? ‣ What can I expect to learn?
‣ What will we create? ‣ Q & A
2 INFORMATION SESSION AGENDA
ABOUT GENERAL ASSEMBLY
INTRODUCTIONS
OUR CORE VALUES INTRODUCTIONS
PEOPLE BEFORE THE MACHINE.
CORE VALUES
While we value powerful ideas and innovative startups, the lifeblood of any community is the individuals involved. We believe in empathy and reciprocity — and that community can enable individual pursuits.
LEARNING BY DOING.
CORE VALUES
We believe that self-actualization is gained through applied, hands- on experience. We are here not to seek or to hope for the future, but actively construct it with our hands. If we get it wrong, we modify and try again; real progress only comes through reflection and relentless iteration.
JOURNEY OVER DESTINATION.
CORE VALUES
General Assembly is about the shared experience of fellow builders taking risks — about embracing failure as much as success. When great companies fail, they’re gone forever. When great people fail, they learn from their experiences and go on to pursue new ventures with a greater chance of success.
MEET YOUR INSTRUCTORS
UXD
10 MEET YOUR INSTRUCTOR
ELAINE ANN, INSTRUCTOR ‣ Founder/Director of Kaizor Innovation ‣ 12 years in U.S. worked for Razorfish, Fitch Worldwide, Philips Design ‣ Multinational clients: HP, P&G, BMWDesignworks, CNN, Hyatt ‣ Asian clients: OSIM, Lan Kwai Fong Group, Hong Kong Post Office ‣ Startups: GoAnimate, iMerchants, AirGini, Darizi ‣ Vice Chairman of Hong Kong Designers Association ‣ Design curriculum advisor at PolyU, HK Design Institute ‣ Active Member at IxDA, Global Service Jam, and HK Startup
Community
11 MEET YOUR INSTRUCTOR
HARRY LLUFRIO, INSTRUCTOR
‣ User Experience Lead at Isobar ‣ Originally from London, career started in Graphic Design ‣ Has lived in HK for 17 years ‣ Clients include Emirates, Peninsula Hotels, Swire Hotels, The House of
Dancing Water, HSBC, AIA, Fidelity, Bentley Motors ‣ Active member of Interaction Design Association
WHAT IS USER EXPERIENCE DESIGN?
UXD
User experience design focuses on the end user and encompasses everything they encounter on their way to achieving their goal.
13 WHAT IS USER EXPERIENCE DESIGN?
“User experience is how a person feels when interfacing with a system or product.” - Jacob Gube
14 WHAT IS USER EXPERIENCE DESIGN?
Dan Saffer, Designing for Interactions
15 THE ELEMENTS OF USER EXPERIENCE – JESSE JAMES GARRETT
“The design of anything independent of medium or across [device] with human experience as an explicit outcome and human engagement as an explicit goal.”
WHAT CAN I EXPECT TO LEARN?
UXD
WHAT CAN I EXPECT TO LEARN? 17
• How to apply user experience best practices as you think, analyze and design to effectively solve problems.
• Define all possible interactions as a person moves through the structure, functionality and appearance of software interfaces
• Produce full documentation deliverables, including:
• Create a single persona and extract goals • Create a competitive assessment document
• Build wireframe and a clickable prototype
• Conduct a usability test
• Assess improvements and changes to developed product
WIREFRAMES & PROTOTYPES *
USABILITY TESTING *
FORMS *
SEARCH AND RESULTS *
NAVIGATION *
CONTENT *
E-COMMERCE *
DASHBOARDS *
SOCIAL *
• What and who is UX • User Research
• Personas
• Usability Principles/User Testing
• UX analysis
• Wireframing • Prototyping
27 WHAT CAN I EXPECT TO LEARN?
• Forms • Search and Results
• Navigation
• First Impressions • Content
• Commerce
• Social
• Dashboards
28 LEARNING RHYTHM
LECTURE CASE
STUDIES IN-CLASS PROJECTS
PROJECTS QUIZ CRITIQUES
WHAT WILL WE CREATE?
UXD
A portfolio that illustrates the UX principles, UX analysis and specific design patterns through full UX documentation including:
30 WHAT WILL WE CREATE?
• A competitive assessment document
• A persona • Wireframes • Implementation
strategy
WHAT DOES IT MEAN TO BE A GA STUDENT??
• Outcome focused: build a website from scratch • Practical, dynamic content
• Strong, diverse community of makers
• Personalized instruction and support • 3 free classes to supplement your coursework
• Permanent access to all course resources
32 GA STUDENT PERKS COMMUNITY
USER EXPERIENCE DESIGN
33
THE DETAILS ‣ April 15th – July 4th, 2013 ‣ Meets Mondays and Thursdays 7-9pm at Fill in the Blank ‣ Tuition is $28,000HKD ‣ Payment plans are available ‣ No pre-requisites ‣ Maximum class size of 20 people ‣ Registration ends April 8th
THE EARLY BIRD…
Q&A
UXD