ux vs. speed

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Photo credit: mr.alsultan http://www.flickr.com/photos/30252426@N06/3579132008/ UX SPEED vs.

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Post on 27-Jan-2015

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Have you ever heard the statement “we don’t have time for UX in this project!”? Or perhaps you thought that you need to take some shortcuts to launch the design quickly? I thought so. The trade off: User Experience vs. Speed is one of the most popular misconceptions about the design. Don’t be ashamed. At UXPin we’re building the UX Design application and we’re still going through it over and over again. The temptation to optimize the product development process is huge, although as Twin Peaks taught us “the owls are not what they seem” and things can work in a completely twisted way. Eliminating UX activities may not result in a higher overall speed and may lead to unfortunate results. In the following article I’ll try to explain the issue and show you the highway through the meanders of the design process.

TRANSCRIPT

Page 1: Ux vs. Speed

Photo credit: mr.alsultan http://www.flickr.com/photos/30252426@N06/3579132008/

UX SPEEDvs.

Page 2: Ux vs. Speed

We don’t have time for UX in this project! Let’s do all this User Experience later.

Photo credit: notmpres www.flickr.com/photos/78307213@N00/401782545/

Page 3: Ux vs. Speed

LET’S CONSIDER WHAT UX ISWell...

Page 4: Ux vs. Speed

Designing User Experience is the thoughtful effort of

shaping interaction aiming at producing a certain

emotional and behavioral response from your users.

Page 5: Ux vs. Speed

USER EXPERIENCE ISalways present

Photo credit: ed10vi http://www.flickr.com/photos/9016116@N07/5786763218/

Page 6: Ux vs. Speed

IT’ll BE OUT OF CONTROLIf you won’t take care of users experience

Page 7: Ux vs. Speed

YOUR DESIGN IS YOUR PRODUCTFor your users

Photo Credit: Nite_Owl http://www.flickr.com/photos/89767536@N00/405946678/

Page 8: Ux vs. Speed

User Experience Design is a strategy of product development

and it should be present right from the beginning. “

Focusing on the experience of your future users should lay at

the heart of your approach to product development. There’s

no other way.

Page 9: Ux vs. Speed

TIME CONSUMINGbut User Centered Design is...

Page 10: Ux vs. Speed

LIMITThe scope of the project

Photo Credit: Ian Sane http://www.flickr.com/photos/31246066@N04/6592174435/

Page 11: Ux vs. Speed

DON’T LIMIT DESIGN&

Page 12: Ux vs. Speed

THAT’S YOUR HIGHWAYto perfect product

Photo Credit: Nrbelex http://www.flickr.com/photos/91351004@N00/452412873/

Page 13: Ux vs. Speed

ADD SPEED TO PRODUCT DEVELOPMENTIterative approach, limited scope of phases and prototyping...

Page 14: Ux vs. Speed

EFFICIENCY THROUGH UX DESIGNwww.uxpin.com