ux strat europe, andreas hauser: convincing it and business to value design
TRANSCRIPT
Public
Convincing IT and Business to
Value DesignAndreas Hauser
SVP, Design & Co-Innovation Center, SAP
@HauserAndreas
Public
The challenge
40k
30k
20k
10k
$
$
$
$
Jun
’03
Jun
’05
Jun
’07
Jun
’09
Jun
’11
Jun
’13
228%
$39,922.89
$17,522.15
D.INDEXS&P.INDEX
Source: Design Management Institute http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/Docs/DMI_DesignValue.pdf
D.INDEX:
Whirlpool
Ford
IBM
Nike
Starwood
Steelcase
Coca-Cola
Apple
Newell Rubbermaid
Target
Starbucks
Disney
Herman Miller
P&G
Intuit
Design-centric organizations in the United States:
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We’ll never have enough designers!The opportunity
11000
Average IT Organization
1in 100
Software Vendors
1in 10
Consumer Experience
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We’ll never have enough designers!The opportunity
11000
Average IT Organization
1in 10
Consumer Experience
5.000.000designers needed
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Gainproductivity
Decreaseuser errors
Savetraining costs
Reducechange
requests
Design brings monetary value.The good news
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Increaseuser satisfaction
Increasecustomer loyalty
Increasesolution adoption
Strengthen relationship
between IT and Business
But also human value.The good news
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CEO CIO Business Employees
What do they want now?The audience
Reducecosts!
Happyusers!
Get the job done!
MoreRevenue!
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What do they want now?The audience
Be the innovator
Beat thecompeti
tion
Enjoy working
Lead themarket!
CEO CIO Business Employees
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The approaches
Short termImprovethe user
experience
Long termInnovate through design
FutureNow
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Show the quick win first!
BEFORE AFTER
Short term approach
SAP Screen Personas – Shell
Screensreduced
from 7 to 3
43%less
clicks
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Show the quick win first!
Short term approach
408 KUnique
views in 3 days
+18 MTwitter
impressions
Re-designing the Stats
Experience (NHL)
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The revelation
TODAY
Forrester IT survey, 2013
We need room to grow.
THE FUTURE
72%Keep the lights on
28%Drive business innovation
Drive business innovation
Keep the lights on
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We need the right mix!
People(desirability)
Business(viability)
Technology(feasibility)
InnovationOpportunity
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Design requires skills and mindset.
DesignManagement
VisualDesign
DesignThinking
Userresearch
Interaction design
Long term approach
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Design is a process.
Scope
360° Research
Synthesize
Ideate
Prototype
Validate
Implement Deploy
Test
DesignDiscover Deliver
Long term approach
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Design produces results!
Long term approach
29xfaster
decisionsbased on UCD
powered bySAP HANA
Optimizing Signal
Detection
(eBay)
https://experience.sap.com/designservices/wor
k/simplifying-nct-patient-data-to-save-liveshttp://experience.sap.com/designservices/work/optimizing-ebays-signal-detection
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Design produces results!
Long term approach
3design awards
Medical
Research Insights
(NCT Heidelberg)
https://experience.sap.com/designservices/work/simplifying-nct-patient-data-to-save-lives
Design+
SAP HANA=
Innovation
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CEO CIO Business
The outcome
I’ll be the Chief
Innovation Officer!
We are more
successful
I enjoy working
We are generating
value!
Employees
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Thank you
experience.sap.com/designservices
Andreas HauserSVP, Design & Co-Innovation CenterSAP SE
[email protected]@HauserAndreaslinkedin.com/in/hauserandreas