ux: see, speak, share

#UXSee

Speak Share

LaurieKalmanson

#BCN11UX

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Saturday, October 15, 2011

UX has a specialized vocabulary, but it’s really very simple: Be kind. Be clear. Be yourself / your brand.

Delightpeople Solve

problems

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#UX #CX


People like things that are wonderful, gracious and helpful. We don’t like things that aren’t.

Give peoplethingsthey’ve

never seen

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#coolstuff #whoa


What can you imagine? What have you seen that is beyond your imagining?

Give peoplethingsthey’ve

never seen...or imagined

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What can you give your users and customers that they haven’t seen before?

#interfaces are

songs

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An interface has a rhythm. It has a beat. It can be synth/drums/bass, it can be what you hear when you’re lost at the supermarket -- but it has a sound and a mood.

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Mobile has a beat

you candance to.


What are the steps for the dance your interface does? What dance should your client’s interface have?

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Mobile goes vroomvroom

beep beep.


Mobile has unique constraints and opportunities. The focus is intense. The space is small. How can you add delight with motion? MiniCooper uses wiggles and bounces.

#videoofcatplayingwithiPad

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#videoof babyusing

iPhone


We know the jokes and we know the punchlines. #magazinesareiPadsthatarebroken

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Two characters and one iconic device can tell a story.

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When humans feel things, we want to share things.

HOW do I

work this?

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And you may ask yourself,


There are two kinds of experiences: Good experiences and not-good experiences.

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#howdoiworkthis?


These are not-good experiences: Facebook error messages are rude and the opposite of helpful. Don’t do this.

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#howdoiworkthis?


A two-floor elevator should have simple buttons that say 1,2 or Up/Down, or a simple toggle. Don’t do this.

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#howdoiworkthis?


These four experiences are good and not-good, each in their own ways. Take the good. Leave the bad.

#howdoiworkthis?

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This is the userflow for Facebook privacy settings. This is the opposite of a good experience.

#engagementarchitecture#mobile #website

#ux #ia #contentstrategy#branding #visualdesign

#lookandfeel

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These buzzwords and hashtags for the jargon and methodology of user experience are easy to research and easy to learn. Do that. Then take what you need and leave the rest.

#userflows #storyboards#personas #contentaudit

#usernarratives#wireframes

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Same here.

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Which one are you?

Which one would you rather be?

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Each of these is an experience. You might like one, two, three or none. What are your user stories for each of these? That’s the framework for personas and narratives for your site or app or service.


Be kind. Do good work. It’s pretty much that simple.

Thank you.

@lauriekalmansonslideshare.net/lauriek

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ux: see, speak, share

Technology

good experiences

good

experiences

simple

things

2011these

october 15

dont