ux research & agile myths - geek night melbourne july 2014
DESCRIPTION
Presented at Melbourne Geek night in July 2014. Covers the importance of research as part of the design process. Includes 5 myths about conducting UX research in agile and tips on successful UX research.TRANSCRIPT
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UX research & agile5 myths
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“If I had asked people what they wanted, they would have
said faster horses”
-Henry Ford
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The perceived problem
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About@cj_gray
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reasons for doing research…3
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• http://www.sonos.com/images/homepage/v2/simple-section/content/expand.jpg
Build better products
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Mitigate risk
Solution Risk
Exploratoryresearch
Generate ValidateFinal
validation
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Evidence
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“If we have data, let’s look at data. If all we have are
opinions, let’s go with mine”
-Jim Barksdale
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Myth 1research is too slow
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Myth 2go to market & a/b test
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Myth 3must be primary research
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Secondary research
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Myth 4only time for validation
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Primary research
• Foundation• Tactical formative• Tactical summative (validation)
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Myth 5no deliverables
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Deliverables
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“If I had asked people what they wanted, they would have
said faster horses”
-Henry Ford
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THANKS