ux participant recruitment - 2009 trends

10
www.sarosresearch.com [email protected] Respondent Respondent Recruitment Trends Recruitment Trends in 2009 in 2009 Maya Middlemiss, Saros Research Ltd Maya Middlemiss, Saros Research Ltd UXCAMP LONDON August 2009 UXCAMP LONDON August 2009

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Presentation by Saros Research Recruitment to UX Camp London 2009, regarding key trends and issues in the recruitment of participants for user tests

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Page 1: UX Participant Recruitment - 2009 Trends

www.sarosresearch.com

[email protected]

Respondent Respondent Recruitment Trends Recruitment Trends

in 2009in 2009

Maya Middlemiss, Saros Research LtdMaya Middlemiss, Saros Research Ltd

UXCAMP LONDON August 2009UXCAMP LONDON August 2009

Page 2: UX Participant Recruitment - 2009 Trends

www.sarosresearch.com

[email protected]

Saros Research Recruitment:

180,000 database of UK participants

Strong track record in traditional qualitative market research as well as UX

Over 10,000 respondents placed in research over 9 years

Page 3: UX Participant Recruitment - 2009 Trends

www.sarosresearch.com

[email protected]

3 key trends for 2009:

Disclosers Definers

Desperadoes

Page 4: UX Participant Recruitment - 2009 Trends

www.sarosresearch.com

[email protected]

“Disclosers”

• Love to share, live to share

• The social networking generation

• Want to be interesting, even shocking

Page 5: UX Participant Recruitment - 2009 Trends

www.sarosresearch.com

[email protected]

Recruitment implications: Disclosers

• More ways to validate and backcheck – and more necessary

• Greater potential for pre and post tasking

• Increased responsibility to take care

Page 6: UX Participant Recruitment - 2009 Trends

www.sarosresearch.com

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“Definers”

• Anyone is an Opinion-former – bloggers, review sites, etc

• Influence of early adopters

• Increasing ‘marketing savvy’ amongst average consumer

Page 7: UX Participant Recruitment - 2009 Trends

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Recruitment implications: Definers• Harder to identify true opinion-formers and shapers

• Research participation becomes part of their experience and opinion

• Need to feel like a peer and co-creator

Page 8: UX Participant Recruitment - 2009 Trends

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“Desperados”

• Sign of the times – need the money

• It’s not uncool to save or earn some cash

• More prepared to bluff!

Page 9: UX Participant Recruitment - 2009 Trends

www.sarosresearch.com

[email protected]

Recruitment implications: Desperados

• Field to recruit from is wider than ever

• Openness and awareness helps information spread

• An increasing number are happy to stretch a truth, or outright lie, to get into research and earn cash incentives

Page 10: UX Participant Recruitment - 2009 Trends

www.sarosresearch.com

[email protected]

The bottom line….

• Interesting times..!

• Approaches need to be more creative and flexible than previously – this takes resourcing

• Potential to gain more from research than ever before