ux participant recruitment - 2009 trends
DESCRIPTION
Presentation by Saros Research Recruitment to UX Camp London 2009, regarding key trends and issues in the recruitment of participants for user testsTRANSCRIPT
www.sarosresearch.com
Respondent Respondent Recruitment Trends Recruitment Trends
in 2009in 2009
Maya Middlemiss, Saros Research LtdMaya Middlemiss, Saros Research Ltd
UXCAMP LONDON August 2009UXCAMP LONDON August 2009
www.sarosresearch.com
Saros Research Recruitment:
180,000 database of UK participants
Strong track record in traditional qualitative market research as well as UX
Over 10,000 respondents placed in research over 9 years
www.sarosresearch.com
“Disclosers”
• Love to share, live to share
• The social networking generation
• Want to be interesting, even shocking
www.sarosresearch.com
Recruitment implications: Disclosers
• More ways to validate and backcheck – and more necessary
• Greater potential for pre and post tasking
• Increased responsibility to take care
www.sarosresearch.com
“Definers”
• Anyone is an Opinion-former – bloggers, review sites, etc
• Influence of early adopters
• Increasing ‘marketing savvy’ amongst average consumer
www.sarosresearch.com
Recruitment implications: Definers• Harder to identify true opinion-formers and shapers
• Research participation becomes part of their experience and opinion
• Need to feel like a peer and co-creator
www.sarosresearch.com
“Desperados”
• Sign of the times – need the money
• It’s not uncool to save or earn some cash
• More prepared to bluff!
www.sarosresearch.com
Recruitment implications: Desperados
• Field to recruit from is wider than ever
• Openness and awareness helps information spread
• An increasing number are happy to stretch a truth, or outright lie, to get into research and earn cash incentives
www.sarosresearch.com
The bottom line….
• Interesting times..!
• Approaches need to be more creative and flexible than previously – this takes resourcing
• Potential to gain more from research than ever before