ux methods - startup saturday
DESCRIPTION
Presentation given at Startup Saturday, Pune, India. The talk was about introducing User Experience Design to Startup founders and employees and a few methodologies used in the design process.TRANSCRIPT
Design
People think its veneer – that designers are handed this box and told, ‘Make it look good!’ That is not what we think design is. Its not just what it looks like and feels like.
Design is how it works.
- Steve Jobs
Design
De•sign [dəzajn] is a method of problem solving.The simplest definition.
Design is so many things, executed in many different ways, but the function is always the same. Whether it’s blueprints, a clever UI, a brochure, or a chair – design can help solve a visual or physical problem.
Good design is the one where user feels its natural
Design
Design is becoming a key differentiator for companies to acquire funding, press coverage, and loyal users.
UX
While graphic design is meant to be observed, interaction design helps humans experience or manipulate software or interface with screen-based hardware in order to achieve specific goals – checking email, withdrawing money from an ATM, or "Liking" a webpage
Design as a field has also further specialized.
UX
User Experience (UX) design "incorporates aspects of psychology, anthropology, sociology, computer science, graphic design, industrial design and cognitive science. Depending on the purpose of the product, UX may also involve content design disciplines such as communication design, instructional design, or game design."
Understanding the context
User Study AnalysisInformation Architecture
Conceptual-ization
UX Process
Conceptual-ization
Prototyping TestingDetailed
Wireframing
Visual Design
UX Process
UX Methods
Understanding the context User Study Analysis Information Architecture
Conceptualization Prototyping Testing Detailed Wire framing
Visual Design
Secondary researchTalking to experts, SMEs,ObservationSystem Mapping
Ethnographic StudyContextual EnquiryInterviews, SurveysFocus GroupPersona Creation
System MappingExperience MapCompetitor Analysis
CardsortingNavigation Content Organization
BrainstormingBodystorming
Paper PrototypingLow FidelityMid Fidelity
Think AloudRole PlayExpert Review
Tools used likeVisioPowerpointBalsamiq
IconographyMetaphorColour SchemeSpecifications
UX Designers
Understanding the context User Study Analysis Information Architecture
Conceptualization Prototyping Testing Detailed Wire framing
Visual Design
Secondary researchTalking to experts, SMEs,ObservationSystem Mapping
Ethnographic StudyContextual EnquiryInterviews, SurveysFocus GroupPersona Creation
System MappingExperience MapCompetitor Analysis
Cardsorting
BrainstormingBodystorming
Paper PrototypingLow FidelityMid Fidelity
Think AloudRole PlayExpert Review
Tools used likeVisioPowerpointBalsamiq
IconographyMetaphorColour SchemeSpecifications
Interaction / UX Designers
Visual / Graphic Designers
UX Designers
Some pointers when working on a UX project
View the designer’s RESUME + PORTFOLIO
Include the UX designer right from the start of the project in all the processes
User Study is absolutely important. Do not skip it.
Design is an iterative process.
