ux maturity levels · 2019-07-05 · the more mature an organization is, the more they will...
TRANSCRIPT
UX MATURITY LEVELSAND YOU
DARREN HOOD
Heuristics/UsabilityInformation Architecture
Interface & Interaction Design Research
UX Landscape © 2016, Darren Hood. All rights reserved.
Nomenclature Information Foraging Wayfinding
Taxonomies Information Management
Site Maps Pattern Libraries Wireframes
Persuasive Design Findability
Fitts’ Law NavigationPersonas
E-Commerce Iconography Aesthetics
Gestalt Theory Contrast
Spatial Memory Prototyping Mockups
Visual Design Color Psychology
Responsive Design Mobile Design Adaptive Design
Style Guides
Accessibility Scannability Readability
Common Convention Consistency
Cognition System/Real World Match Intuition
Clarity Minimalism
Delight
Learnability
Recognition
Guerilla Research Focus Group Moderation Survey Design
Ethnography Qualitative Research
Diary Studies Needs Analysis Task Analysis
Data Synthesis Data Analysis
Remote Testing Contextual Inquiry Field Studies
First Click Testing
Brand Experience (BX)
Competitive Analysis
Interactive TV
Lean UX Email Marketing
Agile Methodologies Risk Mitigation
Error Recovery
Vendor Management
Analytics Online Advertising Instructional Design
Emotional Intelligence Ergonomics
Client Management Internet of Things Pictorial Realism
Blended Learning
Sound Design Augmented Reality Virtual Reality
Interactive Voice Response (IVR)
Empathy Gamification
TypographyUX Strategy
Intercept Surveys Multivariate testing Mixed Method Research
Interviewing
Qualitative Research
Scenarios
Heat Maps
Customer Experience (CX)
Copywriting Simplicity Ease of Use Transparency
Efficiency
Autonomy
Design Thinking Storyboarding Journey Mapping
Human-Computer Interaction
Information Visualization
Key Performance Indicators
Affordances
Eyetracking
Cognitive Psychology Mental Models Design SprintsTactile InteractionCard Sorting
Affinity Diagramming
Emotional Design Impact Innovation
Iterative Design
Semiotics Metadata
Faceted Search Suggestive Search
Content Strategy Cognitive Load
Task Flows
Statistics
Information Scents
Content Inventory Annoyances
Visual Communication
What is a UX Maturity Level?
A UX maturity level describes various levels of organizational evolution and operation as it pertains to UX.
Why are UX maturity levels an important business factor?
The more mature an organization is, the more they will outperform the competition.
UX maturity levels provide a means of examination and helps provides a way to measure status, progress, and goals.
UX MATURITY LEVELSA REVIEW
Jakob Nielsen
Jakob Nielsen
1. Hostility towards usabilityNobody wants to hear about users
2. Developer-centered user experienceTeams reliant upon intuition
3. SkunkworksStakeholders don’t rely upon or value the design team’s expert opinion
Teams don’t truly start making UX progress until they graduate from Skunkworks — establishing budgets, integrating UCD into processes, and truly championing for users.
Jakob Nielsen’s UX Maturity Timeline
Xebia Group
Xebia Group
1. Level 1: ObliviousHostile towards users
2. Level 2: InterestedMinimal interest among stakeholders
3. Level 3: InvestedGenuine interested in building a better product through UX
4. Level 4: CommittedUX strategy has the attention of the organization
5. Level 5: EmbeddedUX processes have a presence in the organization’s efforts
6. Level 6: User-centeredBusiness strategy is driven by UX
Leah Buley
Leah Buley
1. Level 1: ProducersDeliverable- and usability-focused only
2. Level 2: ConnectorsMore collaborative efforts, getting everyone involved — very concerned about customer satisfaction
3. Level 3: ArchitectsMore agile and lean, structured and prioritized in the organized with monetized operation
4. Level 4: ScientistsLots of testing, learning, and conversion-oriented activities
5. Level 5: VisionariesVery strategic, operating with a great deal of foresight and cross-platform engagement
James Wondrack
1. Level 1: UnrecognizedZero acknowledgement of UX
2. Level 2: InterestedUX is on stakeholders’ radar, but there is no genuine representation
3. Level 3: InvestedFormal processes begin to emerge throughout the organization
4. Level 4: CommittedStakeholders have begun acknowledging UX and making way for it
5. Level 5: EngagedUX now has a viable presence, but is still evolving
6. Level 6: EmbeddedAll processes and design efforts are inclusive of UX
James Wondrack
Darren Hood
ApathyNo genuine interest in, true understanding of, or value placed upon UX with a constant reluctance to engage with UX professionals
ExplorationGiving thoughtful consideration to UX principles and practices, open to engagement, but not yet committed
AdoptionUX is now garnering attention and regard, becoming valued and sought after
SaturationUX has recognizable traction within the organization and is included in an increasing number of projects
AssimilationUX engagement is now a standard throughout the organization, tied directly to profitability
UX MATURITY LEVELS© Copyright 2019, Darren Hood, UX Uncensored
There’s no end to UX maturity models
WIIFM?!?!?!
• Identfies team potential
• Helps understand team dynamics
• Provides management cues
• Gauges team status
WIIFM? Stakeholders & Teams
• Gauges maturity levels of candidates
• Identifies maturity levels of team members and develop growth plans
• Fosters understanding of your own maturity level and planning for personal growth
WIIFM? Management & Growth
Optimizes Job Search
• Identifies suitable job openings
• Ascribes value to the position
• Disqualifies paradoxical opportunities
• Marks potential intrinsic value in an organization
WIIFM?
@darrenhood @emergeux
thank you.