ux introduction for stakeholders, clients and teams

16
User Experience Jonty Ward @jontyward http://jontyward.uk

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Page 1: UX Introduction for stakeholders, clients and teams

User ExperienceJonty Ward

@jontyward

http://jontyward.uk

Page 2: UX Introduction for stakeholders, clients and teams

What is User Experience?

user experience noun

the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

"if a website degrades the user experience too much, people will simply stay away”

google.co.uk

Page 3: UX Introduction for stakeholders, clients and teams

User = Everyone

Page 4: UX Introduction for stakeholders, clients and teams

Core users

Fringe users Fringe users

Focus?

Ignored? Forgotten?

User = Everyone

Page 5: UX Introduction for stakeholders, clients and teams

Core users

Optimise &

include

User = Everyone

Page 6: UX Introduction for stakeholders, clients and teams

Experience = Everything

Page 7: UX Introduction for stakeholders, clients and teams

Each Human Sense Processes: eyes - xxxxx bits per second skin - xxxxx bits per second ears - xxxxx bits per second smell - xxxxx bits per second taste - xxxxx bits per second

Experience = Everything

Page 8: UX Introduction for stakeholders, clients and teams

Experience = Everything

Sensory system Total bandwidth (in bits/second)

Conscious bandwidth (in bits/second)

Eyes 10,000,000 40

Ears 100,000 30

Skin 1,000,000 5

Taste 1,000 1

Smell 100,000 1

Page 9: UX Introduction for stakeholders, clients and teams

The Process

Test DeliverResearch Document

Page 10: UX Introduction for stakeholders, clients and teams

Research

Hypotheses

Business Problem

User Benefits

Users & Customers

Business Outcomes

Refine Problem

!

Solution Ideas

"

"

"

Page 11: UX Introduction for stakeholders, clients and teams

“We believe that [BUSINESS OUTCOME] will be achieved if [USER] attains [USER BENEFIT] with [SOLUTION].”

Research

Hypothesis statement

Page 12: UX Introduction for stakeholders, clients and teams

Refine Hypotheses

Hypothesis Prioritisation

"

"

"

Research Sessions

Research

Research Analysis

Page 13: UX Introduction for stakeholders, clients and teams

Refine Documentation

Testable Hypotheses

"

"

"

User Personas

Document

User Journeys

Information Architecture

Process FlowsDocumentation

Analysis

Page 14: UX Introduction for stakeholders, clients and teams

Refine User Stories

User Stories

"

"

"

Wireframes

Test

Prototypes

Accessibility Checks

User TestingTesting

Analysis

Page 15: UX Introduction for stakeholders, clients and teams

Deliver

1. Share findings from research 2. Share updated documentation 3. Share findings from testing

Page 16: UX Introduction for stakeholders, clients and teams

Thank YouJonty Ward

@jontyward

http://jontyward.uk