ux introduction for stakeholders, clients and teams
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User ExperienceJonty Ward
@jontyward
http://jontyward.uk
What is User Experience?
user experience noun
the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
"if a website degrades the user experience too much, people will simply stay away”
google.co.uk
User = Everyone
Core users
Fringe users Fringe users
Focus?
Ignored? Forgotten?
User = Everyone
Core users
Optimise &
include
User = Everyone
Experience = Everything
Each Human Sense Processes: eyes - xxxxx bits per second skin - xxxxx bits per second ears - xxxxx bits per second smell - xxxxx bits per second taste - xxxxx bits per second
Experience = Everything
Experience = Everything
Sensory system Total bandwidth (in bits/second)
Conscious bandwidth (in bits/second)
Eyes 10,000,000 40
Ears 100,000 30
Skin 1,000,000 5
Taste 1,000 1
Smell 100,000 1
The Process
Test DeliverResearch Document
Research
Hypotheses
Business Problem
User Benefits
Users & Customers
Business Outcomes
Refine Problem
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Solution Ideas
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“We believe that [BUSINESS OUTCOME] will be achieved if [USER] attains [USER BENEFIT] with [SOLUTION].”
Research
Hypothesis statement
Refine Hypotheses
Hypothesis Prioritisation
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Research Sessions
Research
Research Analysis
Refine Documentation
Testable Hypotheses
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User Personas
Document
User Journeys
Information Architecture
Process FlowsDocumentation
Analysis
Refine User Stories
User Stories
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Wireframes
Test
Prototypes
Accessibility Checks
User TestingTesting
Analysis
Deliver
1. Share findings from research 2. Share updated documentation 3. Share findings from testing
Thank YouJonty Ward
@jontyward
http://jontyward.uk