ux fundamentals

UX fundamentals• What is UX? • Why is UX important? • What is good UX? • What does the UX process look like? • What are some common UX deliverables?

MICHAEL MEIKSON USER EXPERIENCE DESIGNER www.meikson.com

UX is software interface design

UX almost always refers to software interface design. It includes every aspect of the software or digital product that impacts

a person’s behaviors, attitudes and emotions when using it. All websites and apps are software.

Experience design predates UX

• Experience design has been an offline practice for decades

• Typically refers to physical environments such as retail, tradeshows and events

Service design, too

• Many business processes are complex and must be carefully choreographed • Pharmacies

• Call centers

• Starbucks

“User” means software

• The term “user” came into use in the 1970s to refer to the humans who were using new computer systems

• The term “user experience” was coined by Donald Norman in the mid 1990s

• In practice today, the term UX almost always refers specifically to the design of software interfaces

Interfaces are everywhereContent

Text Video

Images Sound

Interface Navigation elements

Inputs & controls Page structure/layout

Flow between pages/states

• This diagram represents the interface itself. • The content – text,

graphics, video, etc. – goes in the boxes

Interface only

• Content is produced the same way it’s always been • But the interface is

totally different • Distribution

mechanism • Context

Content on the web

!

!

INTERFACE

CONTENT

FYI, your tv has one, too

!

!

INTERFACE

CONTENT

A quick caseLet’s dive right in

• Why am I here?

Case 1

1. Where are the hotels and rooms?

2. Why am I looking at Kevin Spacey?

3. Oh, up there.

Case 1

• Original design showing hotel list in place by default

Case 1

• User needs are not that hard to figure out • “Advanced common sense” • aka Cognitive Science • aka Behavioral Psychology • aka Human-Computer

Interaction (HCI)

Rule #1

• The user cannot do two things at once

• We have to guide them down the path we want them to take

Rule #2Home

Find a hotel Look at ads

Which path do we emphasize?

• There is often a conflict of interest between marketers and users

• Eventually, the users always win: they just go somewhere else

Rule #3

Why is UX important?The amount of UX in your life is proportional to the time your

company spends building sites and apps.

The media equation is shifting• Advertising (paid

media) is becoming less efficient

• Brands are investing more heavily in owned platforms (sites & apps) and earned media (social shares)

• Banner ads are digital, but require little UX. !

• The publisher controls the experience. The advertiser simply inserts content.

Paid

• Websites require UX. • The brand is

responsible for the content, the interface, the technology, the analytics, and any data or services offered.

Owned

• Mobile apps require UX • They are also built

differently from sites in that they are not HTML – they are coded in native environments (i.e., iOS or Android)

Owned

• Social media is digital, but requires little UX. !

• The platform controls the experience. The brand simply inserts content.

Earned

The virtuous cycle of earned media

Drive users to my site or social

propertyGive them what

they want

Enable them to share their

positive experience

PAID OWNED EARNED

Users go online for everything

• If a purchase is more than a few bucks, most people will research it online before buying

• Sometimes, even smaller purchases get the same level of consideration

For agencies, all roads lead to digital

• Even if owned media is just a small fraction of an agency’s business, most ad campaigns drive users to the web

• It’s a key consideration during creative and media planning

Sites & Apps

Social

Digital Ads

Traditional

Typical Agency Revenue Pie

UX connects to the businessMany sites, apps and digital products are more closely

connected to the business itself than ever before, expanding the definition of “advertising.”

• Your clients are currently installing next-gen analytics systems which show media and purchase activity in real time • These are the new

success metrics

Business metrics

Booking systems• Can you work on a

travel brand without considering Tripadvisor, Expedia, etc.?

Commerce

• Can you work on a retail brand without looking at Amazon?

Digital product• If an agency wants to

play in this space, it has to get technical

What is good UX?Empathy is a key component of UX.

It’s about what the user wants, not what the marketer wants.

• What’s on the menu? • What’s the price

range? • Where is it?

Case 2

• OK, OK. I get that I have to choose a location first.

Case 2

• Wait, so where is the menu?

Case 2

• So there’s no way to just scan the menu? I have to navigate this crazy thing?

Case 2

• Proposed design showing location auto-detect

Case 2

• Proposed design showing scannable menu with visual slideshow

Case 2

• Was this designed by an adult?

Case 3

• Original wireframe

Case 3 Googlehttp://

Title Goes Here HessExpress.com

Home

Page 3 of 19

Store Locator

Deals & Coupons

HESS Cards Mobile About Us

HESS History

HESS Trucks

HESS News

GasBuddy App

HESS Jet Game

Gift Cards

HESS Visa

HESS Fleet Card

Careers

Contact Us

Idea Box

SIGN UP >

E-Mail Address

Sign Up for HESS Express Deal Alerts

Some explanation of what you get for signing up goes here and here and here.

Idea

s

STORE LOCATOR

Get gas prices now!City

ST Zip GO >>

Brand Features Go Here(could be promos, product announcements, news,

causes, app launches etc.)

Advanced Search >>

All-American Grill

Download Blackberry >

Download iOS >

Download Android >

Hess Blackberry

appHess

Android app

Hess iOS app

Get the HESS Express Mobile App

Featured Brands

IMAGE

1.99Title of promo goes here and here andLorem ipsum dolor sit amet, consectetur adipiscing elit.

$

IMAGE


$

IMAGE


$

IMAGE


$

Current Promos

Store Locator

Deals & Coupons

HESS Cards Mobile About Us

HESS History

HESS Trucks

HESS News

GasBuddy App

HESS Jet Game

Gift Cards

HESS Visa

HESS Fleet Card

Careers

Contact Us

Idea Box

SIGN UP >

E-Mail Address

Sign Up for HESS Express Deal Alerts

Some explanation of what you get for signing up goes here and here and here.

Store Locator Deals & Coupons HESS Cards HESS Apps

Careers Contact Us

Products Idea Box About Us

• Early design sketch

Case 3

• Wow. Everything that sucks about the goverment -- now in website format!

Case 4

• Look, humans! • And the names of

forms that I actually use. • And specific things I

need to do

Case 4

The goal of UX is speedGet to me what I want as fast as possible.

Don’t make me think. Don’t waste my time.

Don’t put junk in my way.

UX is functional designSoftware has lots of parts that have to fit together correctly in order to work.

Like a building. Or a vacuum cleaner. Or a car. Consumers interact with all of these parts.

Wireframes are like blueprints

UX process & skillsForm follows function

UX skillsets

“Advanced common sense”

Visual Design Software Development

Project Management

A typical software design process

• UX follows a specific, structured process

• It is very similar to architecture or industrial design

• The final look (or “skin”) is dependent on the underlying structure

Follow the process

1 2 3

Levels of increasing fidelitySchematic

A conceptual layout indicating required areas of content and navigation. Also

known as a low-fidelity wireframe.

Design A graphical rendering of the final interface

suitable for production. Includes precise layout, color, typography, graphics & content.

Wireframe A detailed layout specifying all components of

the required interface and indicating relative sizes and positions of key elements.

Structure suggests design

PRODUCTS LOOKS & TRENDS NEWS & OFFERSSCIENCEEXPERT ACCESS

Personal Consultation My Account SEARCH

ABOUT US

Buy Now Country/Language

PAGE FOOTER APPEARS BELOW

STYLES BY STRUCTURE

All Structures

Fine

Medium-Thick

Curly

STYLES BY LENGTH

All Lengths

Short

Medium

Long

SHOW

LOOK NAME

LOOKS

LOOKS HEADER GOES HERE

211 222 3 5 6 ...4

SHARE

CALL TO ACTION HERE >>




RELATED STORIES

04 Looks Landing Wed May 11 2011Modified

Meikson, MichaelCreator11 / 22Pantene 2.5 Change Doc

Old site New DesignNew Wireframe

UX deliverablesStart with broad strategy and gradually increase the level of fidelity.

Competitive analysis

• What’s going on around the user?

• What are the conventions in our space?

• What are my users likely to have experienced?

Deliverable System AssetsVersion 5 published July 24, 2009 by Nathan Curtis ([email protected]) 82 of 136

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AttributeAttribute

Attribute

Attribute

Site

SiteSite

Site

Site

Site

Site

SiteSite

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SiteSite

Site


Page Inventory

Page Inventory

Page Inventory

C D

Page Inventory

A B

Section FrontDetail PageSearch

Home

Standalone Video


Home

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Home

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Home

Purchase Complete

Product Page

section page

landing page

B DA C


Personas

• Mental models of different user types

• Helpful in dealing with complex systems

Personas

User flows

• How does an actual human being think through some process?

• What are all the decision points along the way?

• How can we anticipate problems and distractions to keep them moving?

User flows

User flows

Have you tried Biotrue MPS

before?

• Banners (remarketing)• Social• SEM• POS• E-mail• Biotrue.com• Bausch.com• Data captured from Poll

MPS Coupon Thank You Page

Samples available?No

Yes

MPS Coupon Data Capture

[FIRSTNAME][LASTNAME]

[EMAIL][CURRENTSOLUTION]

Inbound Traffic Sources

Are you a daily or monthly/weekly

wearer?[MPS/OD]

Cap Reached

Yes

ONEday Free Trial Data Capture


[EMAIL][CURRENTCONTACTS]

[ECP VISIT/MONTH]

MPS

ONEday MPS Sampling Data Capture


[EMAIL][CURRENTSOLUTION]

[ADDRESS][CITY]

[STATE][ZIP]

ONEday Free Trial Thank You Page

MPS Sampling Thank You Page

Home

TRY IT LOVE IT SHARE IT

MPS Sampling E-mail series

Trigger E-mail series Trigger E-mail series

Biotrue Challenge 2.0: Try ItBiotrue 2013 Marketing Promotion | USER FLOWS

3 11.14.12

Taxonomy

• How do we organize all the information on a site?

• This could be product info, recipe info, help or reference info, etc.

Taxonomy

TaxonomyNavigating to headphones on amazon.com

The taxonomy here is so deep that most people never use it.

http://amazon.com

Site maps

• What are the actual pages/screens we are building?

• How does the user get from one to another?

Site maps Home

Footer Navigation

Privacy & Security

JPM Privacy

Chase Privacy

Chase Privacy Page 2

Terms & Conditions

USA Patriot Act / Recertification

Site Map

Cookies Policy

Contact Us

Legend

Home Section Landing List/Grid Detail LegalCR Category CR Subcategory External/

CustomArticle Group FAQ/Accordion

Company

Our Businesses

Board

Members of the Board

Leadership

Operating Committee

Press

Media Contacts

Historical Prime Rate

History

Bios

Investors

Tools

News & Events

Financials

Reports

Presentations

Shareholder Info

Frequently Asked Questions

Press Releases

Careers

JPMC

Benefits

Externally hosted (Taleo)

Job Listings

Externally hosted (careers.jpmorgan.com)

JP Morgan Careers

Externally hosted (TBD)

Chase Careers

Students

Experienced Professionals

Investor KitNews by E-mailDownloadsRSS News Feeds

Annual Reports & ProxyCIO Reports

UpcomingArchived

Stock Price Information

Stock Price History

Dividend History

Stock Split History

Investment Calculator

Investor Services Program

Transfer Agent

Earnings Releases

SEC Filings

Statements of Financial Condition

Credit Ratings

Asset Backed Securities

Basel Pillar 3 Disclosures

Fixed Income Information

Affordable Housing

Supporting Servicemembers

Growing Economies

Helping Small Business

Strengthening Communities

Corporate Responsibility

Philanthropy & Volunteerism

Global Philanthropy

Social Finance

Volunteerism

Operating Responsibly

Our Approach

Environmental Sustainability

Code of Conduct

Code of Ethics

Global Business Resiliency

Governance

Political Activities

Board Committees

Supplier Relations

"Containers" "Content"

Global Cities Initiative

Political Activities

Diversity & Human Rights

Community Services

Relief Efforts

Workforce Readiness

Proposed Site Mapwww.jpmorganchase.com Redesign /

GlobalGlobal Home

Global Offers Meetings & Events

Experience Mandarin Oriental

Sense of Place

Innovative Dining

Holistic Spa

Our Celebrity Fans

Global/Corporate Footer Nav

Company Careers Media Investors Residences (external link)

Global Offers

Gallery

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[DETAIL VIEWS]

Favorites

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Corporate

Corporate ContactsOur Company

Our History

Mission & Values

Awards

Board of Directors

Careers Media Centre

Press Releases

Press Kits

Image Gallery

Corporate Publications

Media Contacts

RSS Feeds

Investors

Financial Reports

Analyst Presentations

Regulatory

Corporate Responsibility

Global/Corporate Footer Nav

Company Careers Media Investors Residences (external link)

Local (x26)Local Home

DiningRoomsMeetings & Weddings Items

Offers

Local Footer Nav

Overview Rooms & Suites Offers Dining Spa Meetings &

Weddings Gallery

Spa Overview

Treatments Menu

Spa Programs

Spa Suites

Fitness & Wellness

[Custom pages as needed per location]

Hotel At a Glance

Map & Directions

News & Events

Concierge Tips

Speciality Travel

[Custom pages as needed per location]

Overview Rooms & Suites Offers Dining Spa Meetings &

Weddings Gallery

Restaurant Microsite

Home

About Menu Reservations Private Dining Awards Gallery Contact Us

Universal FooterMO App Gift Cards Follow Us Sitemap Policies Feedback

Universal Header

Global Home Explore MapFind A Hotel(dropdown) �5��.,6)$

Language Selector (drop down)

Book Now Booking FlowMandarinOriental.com Site Map

1 Home

2 Grid View

6 Restaurant Microsite

3 Detail View

5 Gallery

4 List View

Forms or Unique layouts

Link

Legend

SIGNATURE RESTAURANTS LINK TO MICROSITE

Site maps

PACE UNIVERSITY | USER EXPERIENCE Schools Sitemap

Mon Nov 04 20132

School Home

"Why Us?"

Message from Dean

Marketing Pages

Career Paths

About Us

Explore Programs

Program Page

Course Detail

Meet our Faculty

Faculty Detail

Departments & Centers

Department Home

Custom Section Listing

Custom Detail Page

Degrees

Faculty

Research

News

Events

Social

News & Events

News Listing

Events Listing

Research

Blog/Social

Action Links

Apply Now Request More Info Support Pace

My Pace

Current Students

Forms Policies Processes Announcements FAQ

For Faculty

For Alumni

For Parents

Research

Contact Us

Social Media Center

Connect with Us

Advisors

Site maps

Wireframes

• What are the components on each page/screen?

• Which are the most and least important?

• Which ones get the most real estate?

Wireframes

WireframesFrom: Olive GardenTo: John DoeSubject:

3:00PM March 1, 2013

OLIVE GARDEN LOGO

FIND A LOCATION VIEW MENU GIVE GIFT CARD

Legal Copy Goes HereLorem ipsum dolor sit amet, consectetuer adipiscing elit. Nulla facilisis enim eget urna. Proin nec dolor. Etiam convallis. Ut ut nunc. Sed non felis nec justo ornare pulvinar. Donec quam. Phasellus justo pede,

pulvinar eu, interdum sed, ornare non, tortor.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nulla facilisis enim eget urna. Proin nec dolor. Etiam convallis. Ut ut nunc. Sed non felis nec justo ornare pulvinar. Donec quam. Phasellus justo pede,

pulvinar eu, interdum sed, ornare non, tortor.

Enjoy a FREE Strawberry Mango Limonata

Free Strawberry Mango Limonataor other non-alcoholic beverage with an adult lunch entree

Print Free Drink Coupon

Offer valid during Lunch Monday-FridayExpires April 1, 2013

Headline should restate the value proposition. Repetition helps reinforce the communication objective.

Secondary copy should provide additional detail about the offer.

Offer terms should be placed close to the CTA so they are not missed.

Additional romance copy goes here and here and here if necessary

Consider developing some consistent design patterns for different offer types. For example, use coupon cutting lines to help suggest that the e-mail is a coupon, or color-code offers by value or type. The idea is to graphically reinforce the value prop in addition to the copy.

Offer: Single Item (Free) Page 5 of 12

WireframesRCI iPad App Destination > Resorts > Map

Page 17 of 21

Welcome, Jennifer Search 627 Exchange Trading Power

Branson, Missouri Resorts Local InfoWelcome About

RESORT IMAGE

Name of Resort Goes Here and Here and Here

RESORT IMAGE


RESORT IMAGE


RESORT IMAGE


RESORT IMAGE


RESORT IMAGE


FiltersListMap

Resorts

RCI iPad App Destination > Resorts > Filters

Page 19 of 21

Welcome, Jennifer Search 627 Exchange Trading Power

Branson, Missouri Resorts Local InfoWelcome About

RESORT IMAGE


RESORT IMAGE


RESORT IMAGE


RESORT IMAGE


RESORT IMAGE


RESORT IMAGE


Show Filters

List ViewBranson [25]

Galena [1]

Hollister [1]

Kimberling City [2]

Reeds Spring [2]

Ridgedale [3]

Beaches [4]

Family Vacations [27]

Golf [18]

Health Spas [2]

Lakes [32]

Scuba & Water Sports [29]

Health Club [18]

Laundry [17]

Medical Facility [34]

Pool [33]

Spa [15]

Whirlpool/Hot Tub [24]

Beach [8]

Boating [33]

Fishing [33]

Golf [34]

Horseback Riding [29]

Lake [34]

Live Entertainment [30]

Scuba Diving [18]

Tennis [28]

Waterskiing [30]

Windsurfing [12]

Any Award [24]

RCI Gold Crown [15]

RCI Gold & Silver Crown [21]

RCI Hospitality [3]

10 miles or less [1]




City Amenities Activities Vacation Types Awards Dist

ApplyCancel

ListMap FiltersSelect Filters to Refine your Results

Resorts

Specifications

• What is the behavior of each component in the interface in every possible situation?

• These are detailed documents that typically go to development teams

Project Pricing & Promotion

Document User Experience Specifications

File Cel_PnPSearchBook_UX Spec_v3_4.docx Version 3.4

Confidential Page 10 of 23

5 Offer Bundle Display & Selection 5.1 Detail View (default for 1-2 passengers)

SpecificationsProject Pricing & Promotion




NOTE: Offer Bundles are generated by the system. This document does not specify the logic or rules for combining and selecting offers for display. It only illustrates how the offers will appear to the user.

We recommend showing no more than 3 Bundles, and always including the LAF as a Bundle, but these priorities may change based on marketing and/or revenue management’s needs.

Tag #

Item Function Type Validation Source

1 Show Cruise Details

• Scrolls down the page to Cruise Details Tabs

Anchor Link

- Hard coded

2 Live Prices • The system will updated previously cached prices with live prices

• The disclaimer has been removed

Text - System Generated

3 Select radio button

• Changes class and refreshes page • The whole page will refresh

depending on what is available for the altered selection

• Preqquals remain selected, system essentially runs another query for any change made

• See 5.6.5

Radio Button

- Hard coded

4 Eligibility box • Container for eligibility components (4.1 – 4.19)

• This box can stretch vertically as needed to accommodate up to XX offers.

- - -

4.1 Eligibility Box Header

• Non-functional text prompting user to enter data

Text - CMS

4.2 Eligibility instructions

• Non-functional text describing how eligibility works

Text - CMS

4.3 Passengers Label

• Non-functional text for Passenger number

Text - CMS

4.4 Adult Passenger Number Selector

• Sets number of adult passengers • Default is 2

Drop-down menu

Use same validation in booking create funnel

4.5 Child Passenger Number Selector

• Sets number of child passengers • Default is 0

Drop-down menu

Use same validation in booking create funnel

4.6 Adult Passenger descriptive text

• Non-functional text defining adult passenger

Text - CMS

4.7 Child Passenger descriptive text

• Non-functional text defining child passenger

Text - CMS

4.8 Eligibility Label • Non-functional text for eligibility criteria

Text - CMS





Tag #


4.9 Residency qualifier

• Conditional for Phase 1 - USA and Canada only for the Residency qualifier. Phase 2 = International countries

• Dropdown default and first list item = “State or Province of Residency:”

• Remaining list items in alphabetical order:

• – US States alphabetically then • – Canadian provinces alphabetically • On select and apply, calculate and

indicate discounted rate on the entire result set where applicable.

Drop-down menu

• Not a filter. • Can be

selected in combination with other Special Rates qualifiers.

Hard coded

4.10 Age qualifier selection

• On select and apply, calculate and indicate discounted rate on the entire result set where applicable.

Label + Check Box



Hard coded

4.11 Military qualifier • Conditional: USA & Canada only • Label: non-functional • On select and apply, calculate and


Label + Check Box



Hard coded

4.12 Police, Fire Dept or EMT qualifier

• Conditional: USA & Canada only • Label: non-functional • On select and apply, calculate and


Label + Check Box



Hard coded

4.13 Loyalty Label • Non-functional text for Loyalty program

Text - CMS





Tag #


4.14 Loyalty membership number entry field

• Loyalty number entered as search term (filter)

• Validate after guest completion of field entry

• Validation occurs upon click of Apply Criteria button

Text box • Validated for correct number & type of chars, NOT for validity of the number itself as an existing Promotion code

• Numeric only, no special characters allowed.

• Max number of chars: 9

• On click of Apply Criteria button validate existence of the Loyalty number. If valid, and no other criteria except Promotion Code entered, execute search against the Loyalty number entered.

• If invalid, return an error.

Hard coded

4.15 Loyalty Lookup • Loyalty look up link keeps existing functionality.

Button - Hard Coded

4.16 Promotion Code Label

• Non-functional text for Promo codes Text - Hard coded





Tag #


4.17 Promotion Code entry field

• Promotion Code entered as search term (filter)

• Validate after guest completion of field entry

• Validated upon click of “Apply Criteria” button.

Text Box • Validated for correct number & type of chars, NOT for validity of the number itself as an existing Promotion code

• Max number of chars: 15

• Type of characters allowed TBD by Revenue

Hard coded

4.18 Apply Criteria button

• Inactive until user enters data • Activated once user enters data in

any or all fields • On click, refreshes offer bundles,

now including restricted offers (see 5.6)

Button Max character varies See Section 6.2 for specific field validation checks.

Hard coded.

4.19 Accessibility Filter

• Limits offer bundles shown to those containing accessible staterooms

Checkbox

5 Offer Bundle • Container for Offer Bundle components (5.1 – 5.11)

-

5.1 Bundle category name

• Name of offer bundle • Currently, the three bundles will be

determined as follows: • Lowest Available Fare, Second

Lowest Available Fare, Highest Total Value

Text - CMS/System Generated

5.2 Unrestricted Value-Add Dollar Amount + Label

• Total dollar value of value-adds including OBC, promotional items, etc.

• These are typically determined on a per-stateroom basis

Text -

5.3 Offer Name • Static name of offer Text - System Generated

5.4 Offer Description • Static description of offer • May be left blank


5.5 Offer More Details Link Icon

• On click, open Offer Details Modal (5.2) for selected offer

Button

5.6 Unrestricted Discount Dollar Amount + Label

• Total dollar value of unrestricted discounts applied to this sailing, per passenger


PANTENE!Functional!Requirements!

! ! 17 of 70

!

!

5.2 Primary!Navigation!!!The!primary!navigation!area!contains!the!brand!logo!and!the!links!to!some!level!1!pages.!

!

!!

! ! ! !

5.2.1.1 Header!image!

Every!page!will!have!a!header!logo!on!the!left!side.!This!image!will!always!link!to!the!home!page,!and!

will!always!have!as!ALT!text!the!title!of!the!home!page!

!

!

! ! ! !

5.2.1.2 Horizontal!menu!!

The!horizontal!menu!will!include!a!direct!link!to!the!first!level!pages!in!the!site!structure.!Due!to!space!

restrictions,!number!of!1st!level!links!needs!to!be!carefully!defined.!There!will!not!be!any!wrapping!of!

this!line.!Link!behaviour!on!mouse!over!will!not!deploy!any!dropdown!menu!as!in!the!current!site,!but!

will!change!to!a!focus!state!to!be!defined!in!the!CSS.!Second!level!accessibility!will!be!shown!in!the!

footer!(ref.!Footer!Navigation).!!

Every!Region!can!add!any!number!of!items!as!there!is!space!to!do!so.!

By!default,!the!first!level!links!to!be!shown!in!the!Horizontal!menu!are:!

!

Display!Name/Image! Initiating!Action! Resulting!Action/Display!

<Expert!Access>! On!click! Will!open!the!Expert!Access!page!in!the!same!

window.!

<Expert!Access>! On!focus! System!will!display!interaction!in!focus!state!

<Expert!Access>! Off!focus! System!will!display!interaction!in!default!state!

<Products>! On!click! Will!open!the!Products!page!in!the!same!

window.!

<Products>! On!focus! System!will!display!interaction!in!focus!state!

<Products>! Off!focus! System!will!display!interaction!in!default!state!

<Looks&Trends>! On!click! Will!open!the!Looks&Trends!page!in!the!same!

window.!

<Looks&Trends>! On!focus! System!will!display!interaction!in!focus!state!

<Looks&Trends>! Off!focus! System!will!display!interaction!in!default!state!

<Science>! On!click! Will!open!the!Science!page!in!the!same!

window.!

<Science>! On!focus! System!will!display!interaction!in!focus!state!


! ! 18 of 70

<Science>! Off!focus! System!will!display!interaction!in!default!state!<News&Offers>! On!click! Will!open!the!News&Offers!page!in!the!same!

window.!<News&Offers>! On!focus! System!will!display!interaction!in!focus!state!<News&Offers>! Off!focus! System!will!display!interaction!in!default!state!<About!Us>! On!click! Will!open!the!About!Us!page!in!the!same!

window.!<About!Us>! On!focus! System!will!display!interaction!in!focus!state!<About!Us>! Off!focus! System!will!display!interaction!in!default!state!!!

!

5.3 Utility)Navigation)The!Utility!Navigation!appears!in!the!upper!right!corner!of!each!page!and!serves!to!provide!links!to!several!pages!with!an!additional!search!component!on!the!right!side.!!

!!

! ! ! !

5.3.1.1 Utility!Navigation!menu!!The!Utility!Navigation!menu!will!include!a!direct!link!to!any!level!pages!in!the!site!structure.!The!list!and!order!of!links!to!be!shown!will!be!fully!configurable!in!the!CMS.!!In!a!first!moment,!first!level!links!to!be!shown!in!the!Horizontal!menu!are:!!Display!Name/Image! Initiating!Action! Resulting!Action/Display!<Personal!Consultation>! On!click! Will!open!the!Personal!Consultation!page!in!

the!same!window.!<My!Account>! On!focus! If!user!is!not!logged!in,!system!will!show!

submenu!with!link!to!<Login/Register>!If!user!is!logged!in,!system!will!show!submenu!with!link!to!<Log!Out>!

<My!Account>! On!click! May!be!disabled!by!region!!In!same!window,!system!will!open!My!Account!page!

<Login/Register>! On!focus! System!will!display!interaction!in!focus!state!! ! !<Login/Register>! Off!focus! System!will!display!interaction!in!default!state!<Login/Register>! On!click! In!same!window,!system!will!open!My!Account!

page!<Log!Out>! On!focus! System!will!display!interaction!in!focus!state!


! ! 19 of 70

! ! ! !<Log!Out>! Off!focus! System!will!display!interaction!in!default!state!<Log!Out>! On!click! System!will!log!user!out!of!the!site.!In!same!

window,!system!will!open!Home!page!<Buy!Now>! On!click! Will!function!as!specified!in!4.1!<Country/Language>! On focus! System will expose language selection

submenu.!<Country/Language>! Off focus! System will hide language selection submenu.!<Specific!Country>! On focus! System will display interaction in focus state!<!Specific!Country>! Off focus! System will display interaction in default state!<!Specific!Country>! On Click! System will set locale cookie on user’s local

machine. If link is internal, in same window, system will refresh page to homepage for selected region. If link is external, in new window, system will open and focus on resultant URL!

!

!! ! ! !

5.3.1.2 Search!Box!!Search!box!will!be!located!on!the!right!side!of!the!utility!navigation!menu.!It!will!be!a!single!line!text!box!with!a!button!on!the!side.!Maximum!length!of!the!text!box!and!the!query!will!be!100!characters.!!By!default,!the!search!box!will!show!a!text!(i.e.“SEARCH”)!This!text!has!to!be!configurable!from!the!CMS,!and!could!be!substituted!(manually)!by!the!most!frequent!search!or!a!text!linking!to!a!new!product!that!wants!to!be!showcased!When!there!is!a!focus!on!the!text!box,!the!text!box!empties!(only!the!first!time)!and!lets!the!user!enter!the!search!terms.!!!Search!can!be!launched!both!pressing!the!ENTER!button!on!the!keyboard!(only!when!focus!is!on!the!search!box)!or!clicking!on!the!button!on!the!right!of!the!search!box.!If!no!text!is!entered!and!a!user!clicks!on!the!search!button,!the!default!defined!search!query!will!be!launched.!This!will!help!SEO!for!new!products!or!pages.!!If!user!hits!ENTER!or!clicks!on!the!search!button!with!an!empty!search!box,!a!javascript!alert!will!pop!up!with!the!following!text:!“Please!enter!one!or!more!search!words”!!!

!

5.4 Footer)Navigation)Footer!Navigation!appears!at!the!bottom!of!each!page,!and!includes!two!blocks,!the!global!footer!navigation,!with!links!to!the!site!structure,!and!the!page!footer,!underneath.!!!

Specifications

Prototypes

• Prototypes are interactive mockups, typically built in HTML

• What does this thing feel like on an actual device or display?

• Where are users likely to get stuck or confused?

• How does this adapt between device sizes? (Responsive design)

Prototypes

Usability tests

• Can ordinary people figure this out without help?

• Are we delighting the user or frustrating them?

Usability tests

Design systems

• What does the skin look like?

• The content will be changing often, as will the user’s context

• How does the skin adapt in various scenarios?

• How do we build new pages/screens as needed without going back to the drawing board?

• How resilient to change is this thing?

Design systems2.1 Landing Image

Strip

2.4 Promo Box

2.2 Landing Header Box

2.3 Filter

2.5 Media Center Main Component

2.6 Grid Box with Image

2.9 Left Column Text Block

2.7 Grid Box with Image and List

2.10 Press Releases Block

2.8 Grid Box Text Only

2.11 List Block

2.1 Landing Image Strip

2.4 Promo Box


2.3 Filter







2.11 List Block

Design systems[ALL] Level 2 Landing Pages

[LOCAL] Rooms & Suites Landing

[LOCAL] Offers Landing

[LOCAL] Dining Landing

[LOCAL] Spa Landing

[LOCAL] Meetings & Weddings Landing

[LOCAL] Overview Landing [CORPORATE] Our Company Landing

[CORPORATE] Our Company Landing

[CORPORATE] Media Centre Landing

[CORPORATE] Investors Landing

2.1 Landing Image Strip


0.1 Top Navigation 0.2 Find A Hotel Dropdown

2.4 Promo Box

2.4 Promo Box

2.4 Promo Box

2.4 Promo Box

2.3 Filter



















2.11 List Block

1.4 Footer

1.1 Main Nav (dark)1.5 Main Nav (light) [CORPORATE][GLOBAL]

[LOCAL]

[ALL] Level 3 Detail Pages

[LOCAL] Rooms & Suites Detail

[LOCAL] Offers Detail

[LOCAL] Dining Detail

[LOCAL] Spa Detail

[LOCAL] Meetings & Weddings Detail

[LOCAL] Overview Detail

0.1 Top Navigation 0.2 Find A Hotel Dropdown

1.4 Footer

1.1 Main Nav (dark)1.5 Main Nav (light) [CORPORATE][GLOBAL]

[LOCAL]

3.1 Side Navigation

3.2 Detail Page Main Image

3.3 Main Content Column

3.4 Detail Widget

3.4 Detail Widget

3.5 Sharing Widget

3.5 Sharing Widget

3.6 Logo Widget 3.8 Related Images Widget

Design systems

ux fundamentals

Design

interface content

software interface design

ux experience design

term ux

ux important

ux fundamentals

good ux

ux process